Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business in Marketing and Business Law (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The program integrates core marketing modules—such as marketing strategy, consumer behaviour, digital marketing and brand management—with business law units covering company law, commercial contracts, intellectual property, and regulatory compliance. Students develop a dual competency that enables them to craft persuasive marketing messages while assessing legal risk and ensuring campaigns meet statutory and ethical standards. Emphasis is placed on applied learning, with practical projects, simulated legal analyses, and campaign planning that reflect real-world business scenarios.
Curriculum: Coursework blends theoretical foundations and hands-on practice: marketing subjects include advertising and promotion, marketing analytics, social media strategy and integrated communications; law subjects include contract law, corporate governance, consumer protection law and intellectual property law. Learning methods include case studies, campaign briefs, negotiation exercises, moot-type legal scenarios and internships that require students to produce campaign plans with embedded compliance reviews and risk assessments.
Research Focus: Research elements encourage investigation into areas such as advertising ethics, data privacy and marketing, the legal implications of influencer marketing, brand litigation, and cross-border marketing regulation. Students undertake applied research projects and dissertations that develop their ability to use market data, legal precedent and regulatory analysis to produce evidence-based recommendations for business and policy stakeholders.
Industry Engagement: KHEA facilitates industry linkages through guest lectures from marketing leaders and legal practitioners, client-based projects with agencies and corporate legal teams, and internship placements with marketing firms, in-house communications departments, and law offices. These partnerships enable students to work on live briefs, experience compliance workflows, and build professional networks that support career entry and progression.
Global Perspective: Situated in Singapore—a major regional business and legal hub—the program offers an international outlook on marketing governance, transnational advertising standards, and cross-cultural communication strategies. Students gain exposure to regional case studies, multinational regulatory frameworks, and best practices for operating marketing functions across diverse jurisdictions, preparing graduates for careers in regional marketing roles, compliance teams, consultancy, and corporate legal advisory positions.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business in Marketing and Business Law (Double Major) from Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore are equipped with a strong competitive advantage in today’s fast-paced global business landscape.
Marketing and Communications Executive: Manage brand messaging, develop promotional campaigns, and ensure marketing communications comply with regulatory guidelines and industry standards.
Brand Manager: Oversee brand identity and market positioning strategies while maintaining legal and ethical integrity in product claims and advertising activities.
Digital Marketing Specialist: Execute SEO, social media management, and online advertising initiatives while navigating digital marketing laws such as data privacy and intellectual property requirements.
Corporate Compliance Executive: Support businesses in aligning their marketing operations with legal policies, regulatory frameworks, and internal compliance standards.
Market Research Analyst: Conduct data-driven market analysis to support strategic decisions while examining legal risks associated with product launches and consumer behavior trends.
Business Development Executive: Identify market expansion opportunities, negotiate partnerships, and structure deals that adhere to commercial laws and contractual obligations.
Contracts Administrator: Draft, review, and manage contracts for marketing vendors, sponsorships, and partnerships to safeguard organizational interests.
Legal Assistant (Corporate/Law Firm): Assist legal teams by conducting case research, preparing documentation, and supporting compliance activities within the business environment.
Public Relations Officer: Protect brand reputation, handle media relations, and ensure press releases and PR campaigns are free from misleading claims and legal violations.
Advertising Account Executive: Manage client relationships, coordinate campaign execution, and ensure that all marketing content meets advertising law standards within multiple jurisdictions.
