Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business in Management and Tourism and Events (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Business in Management and Tourism & Events (Double Major) offered by Murdoch University through Kaplan Higher Education Academy in Singapore equips students with strong business management capabilities while preparing them for dynamic careers within the global tourism and events sector. This program blends leadership development, operational planning, and strategic decision-making with industry-specific knowledge in travel, hospitality, event marketing, venue management, and customer experience. Students learn to navigate the rapidly evolving tourism landscape, gaining practical skills to manage sustainable tourism initiatives and deliver memorable event experiences that cater to diverse audiences.
Curriculum: The curriculum combines core business management modules such as organizational behavior, business strategy, human resource management, and project coordination, with specialized courses focusing on tourism systems, international travel operations, event planning, tourism marketing, and event risk management. Through interactive learning, industry case studies, and group projects, students develop skills in event logistics, stakeholder communication, service innovation, and customer relationship management. This interdisciplinarity ensures graduates are fully prepared to take on managerial positions in tourism organizations and global event enterprises.
Research Focus: This program emphasizes applied research that considers real-world issues within tourism and events management. Students explore consumer trends, sustainable tourism practices, destination branding, event technology, and visitor behavior analysis. Research components encourage critical thinking, data-based decision-making, and the design of innovative solutions for tourism development and event delivery in a competitive international environment.
Industry Engagement: Kaplan Higher Education Academy fosters strong industry connections through networking events, workshops, and professional engagement opportunities with tourism and event partners. Students benefit from learning with experienced faculty who bring practical insights into emerging industry standards and operational challenges. Work-integrated learning and internship pathways help students gain valuable exposure to travel agencies, hospitality organizations, venue operators, and event service providers, enhancing employability upon graduation.
Global Perspective: With Singapore being one of the world’s top tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) destinations, the program offers an ideal environment for learning and career development. Students gain a global outlook on tourism policy, international market dynamics, and cross-cultural service management. The degree is internationally recognized, opening doors for careers across Asia-Pacific, Europe, and the Middle East. Graduates become adaptable professionals ready to contribute to a thriving, globally connected industry.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business in Management and Tourism & Events (Double Major) offered by Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore, are well-prepared to step into exciting careers across the tourism, hospitality, and global event management sectors.
Tourism Manager: Oversee tourism operations, manage visitor services, and work on initiatives that enhance the appeal and economic impact of tourism destinations.
Event Manager: Plan, coordinate, and execute corporate events, festivals, conferences, and exhibitions while ensuring excellence in guest experience and logistical performance.
Hospitality Operations Executive: Support the management of hotels, resorts, and hospitality venues by overseeing daily operations, service quality, and guest relationship strategies.
Destination Marketing Specialist: Promote travel destinations using market research, branding campaigns, and digital outreach to attract international and regional travelers.
Travel Consultant / Travel Coordinator: Advise travelers, design customized itineraries, and manage travel logistics for individual clients, groups, and corporate bookings.
MICE Planner (Meetings, Incentives, Conferences, Exhibitions): Organize high-profile business events, negotiate supplier partnerships, and deliver seamless experiences for global attendees.
Venue and Facilities Coordinator: Oversee bookings, facilities management, vendor coordination, and safety compliance at convention centers, event halls, and entertainment venues.
Customer Experience Manager: Improve service processes, resolve guest concerns, and design engagement strategies that enhance overall customer satisfaction within tourism sectors.
Tourism Policy and Development Officer: Contribute to tourism planning, sustainability programs, and policy formulation in collaboration with tourism boards and government agencies.
Corporate Event and Communications Executive: Manage brand-related events, internal engagement activities, and communication campaigns within multinational organizations.
