Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business in Management and Strategic Communication (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The program integrates core management principles with strategic communication skills, enabling students to develop leadership, decision-making, and problem-solving capabilities. Students gain insights into organizational behavior, corporate strategy, brand management, media planning, and stakeholder engagement, ensuring they are equipped to handle complex business and communication challenges.
Curriculum: The curriculum covers management modules such as strategic management, organizational behavior, leadership, financial management, and operations management. The strategic communication component includes courses in corporate communication, public relations, digital communication, media strategy, stakeholder engagement, and crisis communication. Students participate in projects, case studies, internships, and simulations to apply theoretical knowledge to practical business and communication scenarios.
Research Focus: The degree emphasizes applied research in areas such as organizational communication strategies, corporate branding, crisis management, stakeholder engagement, and digital media analytics. Students develop analytical, research, and critical thinking skills through dissertations, research projects, and industry-based case studies that address real-world business and communication challenges.
Industry Engagement: KHEA offers practical exposure through internships, industry placements, workshops, and collaborations with corporate organizations, communication agencies, and media firms. Guest lectures, networking sessions, and live projects provide insights into industry trends, emerging communication technologies, and effective management practices.
Global Perspective: Delivered in Singapore, a leading hub for business and communication in Asia, the program provides students with an international perspective through Murdoch University’s globally recognized curriculum. Students collaborate with multicultural cohorts, analyze international case studies, and learn best practices in management and strategic communication. Graduates are equipped to pursue careers in corporate communication, media management, strategic consultancy, digital marketing, and leadership roles within multinational corporations, ensuring readiness for success in a globally connected business environment.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business in Management and Strategic Communication (Double Major) from Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore have a wide range of career opportunities that blend strong management expertise with advanced strategic communication skills.
Corporate Communications Manager: Develop and oversee corporate communication strategies, internal communication, and public messaging to strengthen organizational reputation.
Public Relations Specialist: Plan and execute PR campaigns, manage media relations, and enhance brand visibility across multiple channels.
Digital Marketing Strategist: Design and implement online marketing campaigns, optimize SEO/SEM performance, and leverage social media analytics to boost brand presence.
Brand Manager: Manage brand identity, positioning, and strategic messaging across markets, ensuring consistency and alignment with business objectives.
Media and Communications Consultant: Advise organizations on effective communication strategies, stakeholder engagement, and crisis communication management.
Social Media Manager: Oversee social media campaigns, content creation, audience engagement, and performance analytics for global or regional markets.
Management Consultant (Communication Focus): Provide strategic guidance to organizations on management practices, communication frameworks, and organizational development.
Corporate Affairs Executive: Handle corporate governance communications, investor relations, and internal/external stakeholder communication strategies.
Event and Marketing Coordinator: Plan and manage corporate events, product launches, and promotional campaigns to support business and communication objectives.
Organizational Development Specialist: Implement communication-driven initiatives to enhance employee engagement, leadership development, and corporate culture.
