Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business in Management and Marketing (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The program combines core management concepts with specialized marketing knowledge. Students develop leadership skills, strategic planning capabilities, and a deep understanding of market dynamics. The dual focus ensures graduates are prepared to make data-driven business decisions while effectively managing marketing initiatives that align with organizational objectives.
Curriculum: The curriculum covers core management modules such as strategic management, organizational behavior, leadership, operations management, and business ethics. The marketing component includes courses in digital marketing, consumer behavior, brand strategy, integrated marketing communications, and market research. Students engage in practical projects, case studies, group assignments, and internships to apply theoretical knowledge to real-world business and marketing challenges.
Research Focus: The program emphasizes applied research in areas such as market analysis, consumer insights, digital marketing trends, brand performance, and strategic management. Students develop analytical, critical thinking, and problem-solving skills through research projects, dissertations, and industry-oriented case studies that address contemporary business and marketing challenges.
Industry Engagement: KHEA provides practical exposure through internships, industry placements, workshops, and collaborations with marketing agencies, corporate firms, and multinational organizations. Guest lectures, networking sessions, and live projects offer insights into current marketing strategies, emerging digital trends, and effective business management practices.
Global Perspective: Delivered in Singapore, a major international business and marketing hub, the program offers students a global perspective through Murdoch University’s internationally recognized curriculum. Students collaborate with multicultural cohorts, study regional and international case studies, and explore best practices in global marketing and management. Graduates are equipped to pursue careers in marketing management, brand strategy, digital marketing, business consulting, and corporate leadership, ensuring readiness for success in an increasingly globalized and competitive business environment.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business in Management and Marketing (Double Major) from Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore have diverse career opportunities that combine strong management expertise with advanced marketing knowledge.
Marketing Manager: Develop and implement marketing strategies, oversee campaigns, and drive brand growth for organizations across various industries.
Brand Manager: Manage brand identity, positioning, and communication strategies, ensuring consistency and alignment with market trends.
Digital Marketing Specialist: Plan, execute, and optimize online campaigns, including SEO/SEM, social media marketing, email marketing, and content strategy.
Market Research Analyst: Conduct research and analyze consumer behavior, market trends, and competitor strategies to inform business and marketing decisions.
Product Manager: Oversee product development, launch, and lifecycle management, integrating marketing insights with business strategy.
Business Development Executive: Identify new market opportunities, build client relationships, and support organizational growth strategies.
Advertising and Promotions Manager: Plan and manage advertising campaigns, promotions, and media relations to increase brand visibility and engagement.
Public Relations Specialist: Manage corporate communications, media relations, and reputation management for organizations in diverse sectors.
Sales and Marketing Coordinator: Coordinate marketing and sales initiatives, monitor campaign performance, and support the sales team in achieving targets.
Corporate Strategy and Marketing Consultant: Advise organizations on marketing strategies, business development, brand positioning, and market expansion initiatives.
