Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business in Management and Global Media and Communication (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The program provides an integrated approach, blending management theory, strategic business operations, and media communication skills. Students gain expertise in organizational leadership, corporate strategy, media planning, content creation, public relations, and cross-cultural communication. The dual focus enables graduates to navigate both business and media landscapes with confidence and strategic insight.
Curriculum: The curriculum covers core management modules such as strategic management, leadership, organizational behavior, marketing, and business ethics. The global media and communication component includes courses in media strategy, digital communication, public relations, content creation, social media management, and cross-cultural communication. Students engage in projects, case studies, simulations, and internships to apply theoretical knowledge to real-world business and media contexts.
Research Focus: The program emphasizes applied research in areas such as global media trends, corporate communication strategies, digital marketing analytics, social media influence, and cross-cultural communication practices. Students develop critical thinking, analytical, and problem-solving skills through research projects, dissertations, and industry-oriented case studies that address contemporary challenges in international business and media.
Industry Engagement: KHEA ensures practical exposure through internships, industry placements, workshops, and collaborations with media organizations, PR agencies, and multinational corporations. Guest lectures by industry professionals, live projects, and networking events provide insights into current industry trends, emerging technologies, and best practices in media and business management.
Global Perspective: Delivered in Singapore, a leading international business and media hub, the program offers students a global perspective through Murdoch University’s internationally recognized curriculum. Students collaborate with multicultural cohorts, explore regional and international case studies, and learn best practices in global media, communication, and business management. Graduates are equipped to pursue careers in media management, corporate communications, marketing, digital strategy, and international business consultancy, ensuring readiness for success in a globally connected professional environment.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business in Management and Global Media and Communication (Double Major) from Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore have diverse career opportunities that combine advanced management skills with expertise in global media, communication, and digital strategy.
Media and Communications Manager: Plan and oversee corporate communication strategies, media campaigns, and internal/external communications for organizations operating internationally.
Digital Marketing Strategist: Develop, implement, and optimize online marketing campaigns, leveraging social media, SEO/SEM, and analytics to enhance brand visibility globally.
Public Relations Specialist: Manage public relations campaigns, media relations, and reputation management for multinational companies or media agencies.
Content Marketing Manager: Create, manage, and optimize digital content across platforms, targeting diverse international audiences and enhancing engagement.
Corporate Communications Consultant: Advise organizations on communication strategies, crisis management, and brand positioning in global markets.
Social Media Manager: Strategize and oversee social media initiatives, monitor engagement metrics, and implement campaigns for businesses with international reach.
Media Analyst: Research and analyze media trends, audience behavior, and communication strategies to provide actionable insights for corporate and media clients.
Brand Manager: Maintain and enhance brand identity across multiple regions, ensuring consistency while adapting messaging for local cultural contexts.
Event and Marketing Coordinator: Plan, execute, and manage corporate events, product launches, and promotional campaigns to support business objectives.
International Business Development Executive: Identify market opportunities, manage client relationships, and develop strategies integrating business management with media and communication expertise for global expansion.
