Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business in International Business and Web Communication (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Business in International Business and Web Communication (Double Major) offered by Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore is an interdisciplinary program that combines global business knowledge with advanced skills in digital communication. This dual-major degree equips students with a comprehensive understanding of international trade, cross-cultural management, global marketing strategies, and the technical and strategic expertise required to create, manage, and optimize online communication channels. Graduates are prepared for dynamic careers that intersect international business operations and digital media, enabling them to manage corporate communications, global marketing campaigns, and digital platforms effectively.
Curriculum: The program integrates core business and web communication knowledge. Key business courses cover international business management, global trade, corporate strategy, marketing, finance, and cross-cultural leadership. The web communication component emphasizes digital media strategy, social media management, content creation, SEO/SEM, web analytics, and online reputation management. Students engage in projects, case studies, group assignments, and capstone projects to apply theoretical knowledge to real-world international business and digital communication scenarios.
Research Focus: The degree promotes applied research in areas such as international market analysis, digital communication strategies, online consumer behavior, and cross-cultural business communications. Students develop analytical and problem-solving skills through research projects, dissertations, and industry-oriented case studies that address contemporary challenges faced by businesses in a digitally connected global marketplace.
Industry Engagement: KHEA emphasizes practical exposure through internships, industry placements, and workshops. Students gain hands-on experience in multinational corporations, digital marketing agencies, and media firms. Guest lectures by industry experts, networking sessions, and live projects provide insights into industry practices, emerging digital communication technologies, and international business operations.
Global Perspective: Delivered in Singapore, a global business and digital hub, the program offers students an international perspective through Murdoch University’s globally recognized curriculum. Students engage with multicultural cohorts, regional and international case studies, and best practices in international business and digital communication. Graduates are equipped to pursue careers in multinational corporations, digital agencies, international trade organizations, and global communication consultancies, ensuring readiness for success in an interconnected and digitally-driven world.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business in International Business and Web Communication (Double Major) from Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore have a diverse range of career opportunities that blend global business acumen with digital communication expertise.
International Marketing Manager: Develop and execute marketing strategies for global markets, ensuring alignment with cross-cultural consumer behaviors and digital trends.
Digital Marketing Strategist: Plan and implement online campaigns, optimize SEO/SEM performance, and analyze web traffic to drive brand growth across international audiences.
Global Communications Specialist: Manage corporate communications, internal communications, and media relations for multinational organizations, ensuring messaging aligns with global standards.
Social Media Manager: Oversee and strategize social media content for global brands, monitor engagement, and utilize analytics to refine outreach.
Content Marketing Manager: Create, manage, and optimize digital content strategies for websites, blogs, and multimedia platforms targeting international audiences.
International Business Development Executive: Identify global market opportunities, build client relationships, and support expansion strategies for businesses in foreign markets.
Brand Manager: Maintain brand identity across different regions, ensuring consistent messaging while adapting to local cultural and digital preferences.
Digital Communications Consultant: Advise organizations on digital communication strategies, online reputation management, and cross-border marketing campaigns.
Market Research Analyst: Conduct in-depth research on international markets, digital consumer behavior, and trends to support strategic business decisions.
Public Relations Specialist: Develop and execute PR campaigns, manage media relations, and enhance brand visibility across multiple regions using digital channels.
