Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business in International Business and Tourism and Events (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Business in International Business and Tourism and Events (Double Major) offered by Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore is a comprehensive undergraduate program that integrates international business knowledge with specialized skills in tourism and event management. The program is designed to equip students with a strong foundation in global business operations while developing expertise in planning, managing, and marketing tourism and events. Graduates gain competencies in strategic planning, hospitality management, event coordination, and cross-cultural customer engagement, preparing them for versatile careers in international business, tourism boards, event management companies, and hospitality organizations.
Curriculum: The program blends core business disciplines with tourism and event management studies. Students engage with courses in economics, accounting, finance, organizational behavior, and business strategy, alongside specialized modules such as tourism marketing, event management, hospitality operations, destination management, and international business strategy. The curriculum emphasizes practical learning through case studies, simulations, group projects, and capstone assignments, enabling students to apply theoretical knowledge to real-world business and tourism scenarios effectively.
Research Focus: The program promotes applied research at the intersection of international business, tourism, and event management. Students explore topics including global tourism trends, sustainable tourism practices, cross-cultural consumer behavior, event marketing effectiveness, and strategic planning for international hospitality and tourism organizations. Supervised research projects develop critical analytical and problem-solving skills, equipping students to provide actionable insights and innovative solutions for contemporary business and event challenges.
Industry Engagement: KHEA ensures strong industry exposure for students to enhance professional readiness. The program incorporates guest lectures, workshops, and seminars conducted by tourism experts, event managers, and business leaders. Internships and industry placements with multinational corporations, tourism authorities, hospitality chains, and event agencies provide hands-on experience in international business operations, marketing strategy implementation, and event management, giving students practical skills that directly translate to employability.
Global Perspective: Delivered in Singapore, a major hub for international trade, tourism, and events, the program provides a multicultural learning environment and exposure to global business practices. Students engage with international case studies, cross-cultural project teams, and emerging trends in global tourism and event management. Graduates are well-prepared to pursue careers in multinational corporations, tourism boards, international hospitality firms, event management companies, consultancy agencies, and entrepreneurial ventures across diverse global markets.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business in International Business and Tourism and Events program have diverse career pathways across business, tourism, and events sectors.
International Tourism Manager: Oversee operations for tourism companies, travel agencies, and destination management organizations on a global scale. Develop strategies to attract international travelers, enhance visitor experiences, and increase revenue while managing cross-cultural teams and international partnerships. Responsibilities often include analyzing market trends, coordinating with tourism boards, and ensuring sustainable tourism practices.
Event Manager: Plan, organize, and execute a wide variety of events, including conferences, exhibitions, festivals, corporate gatherings, and international conventions. This role involves budgeting, vendor management, logistics coordination, marketing, and on-site supervision. Event managers must also anticipate challenges, ensure compliance with regulations, and create memorable experiences for attendees.
Hospitality Manager: Manage day-to-day operations of hotels, resorts, and other hospitality establishments. Responsibilities include overseeing staff, ensuring high levels of guest satisfaction, implementing quality standards, managing budgets, and coordinating marketing efforts. Hospitality managers also play a key role in developing strategic business initiatives to enhance customer experience and brand reputation.
Tourism Marketing Specialist: Create and implement marketing campaigns to promote destinations, travel packages, attractions, and cultural experiences. Responsibilities include conducting market research, analyzing consumer behavior, developing digital marketing strategies, and collaborating with tourism boards and private enterprises. The role requires creativity, strategic thinking, and an understanding of global travel trends.
Travel Consultant/Advisor: Provide personalized travel planning services to clients, including designing itineraries, booking accommodations and transport, and recommending attractions and experiences. This role requires knowledge of international travel regulations, cultural nuances, and customer service excellence. Travel consultants often specialize in niche markets such as luxury travel, adventure tourism, or corporate travel solutions.
Convention and Exhibition Coordinator: Organize and manage conventions, trade shows, corporate events, and exhibitions with both local and international participants. Responsibilities include venue selection, vendor coordination, program scheduling, marketing, and logistical management. Coordinators ensure that events run smoothly, deliver value to participants, and achieve the intended objectives for clients or organizations.
Destination Manager: Oversee the development, promotion, and sustainable management of tourism destinations. This role involves working closely with local authorities, tourism operators, and communities to enhance visitor experiences while maintaining environmental and cultural integrity. Responsibilities include strategic planning, marketing campaigns, stakeholder engagement, and monitoring tourism performance metrics.
International Business Analyst (Tourism & Events): Conduct in-depth analysis of market trends, financial performance, and business opportunities within the global tourism and events industry. Analysts provide insights for decision-making, strategy development, and investment planning. They may also evaluate emerging markets, assess risks, and recommend strategies to improve operational efficiency and profitability.
Sustainable Tourism Consultant: Advise organizations, destinations, and tourism operators on implementing environmentally and socially responsible practices. Responsibilities include developing sustainability plans, conducting impact assessments, promoting eco-friendly tourism initiatives, and educating stakeholders on responsible tourism. Consultants ensure that tourism development balances economic growth with conservation and cultural preservation.
Entrepreneur (Tourism & Events): Launch and manage businesses within the travel, hospitality, and event sectors. Opportunities include starting boutique travel agencies, event planning firms, tour operations, experiential tourism services, or digital platforms for tourism and events. Entrepreneurs need strong business acumen, creativity, networking skills, and the ability to identify and capitalize on emerging trends in the global tourism and events industry.
