Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business in International Business and Marketing (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Business in International Business and Marketing (Double Major) offered by Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore is an interdisciplinary undergraduate program designed to equip students with comprehensive knowledge in global business operations alongside advanced marketing strategies. This dual-major degree provides students with a strong foundation in international trade, cross-cultural management, market analysis, and branding, enabling them to design and implement effective marketing strategies in a globalized economy. Graduates are prepared for careers that require a blend of international business acumen and marketing expertise, including brand management, market research, global sales, and strategic marketing consultancy.
Curriculum: The program combines core business principles with specialized courses in international business and marketing. Students study economics, accounting, finance, organizational behavior, and business strategy, alongside marketing-focused courses such as consumer behavior, digital marketing, brand management, market research, and international marketing strategy. The curriculum emphasizes practical applications through case studies, simulations, group projects, and capstone projects that integrate global business and marketing concepts.
Research Focus: The program encourages applied research at the intersection of international business and marketing. Students explore topics including global market trends, cross-cultural consumer behavior, digital marketing analytics, branding strategies, international trade policies, and marketing effectiveness. Supervised research projects allow students to develop critical analytical skills and provide practical insights for real-world business challenges.
Industry Engagement: KHEA ensures strong industry engagement to prepare students for professional success. The program incorporates guest lectures from global business leaders, marketing executives, and industry specialists, alongside workshops, seminars, and live projects. Internships and industry placements with multinational corporations, marketing agencies, or international trade organizations give students hands-on experience in global operations, marketing strategy implementation, and brand management.
Global Perspective: Delivered in Singapore, a dynamic hub for international trade and marketing innovation, the program provides a multicultural learning environment and exposure to global business practices. Students engage with international case studies, cross-cultural teams, and emerging trends in global marketing, equipping them with the skills to operate effectively in multinational corporations, international marketing firms, consultancy agencies, and entrepreneurial ventures across diverse markets.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business in International Business and Marketing (Double Major) from Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore are equipped with a versatile skill set that blends global business acumen with advanced marketing expertise, enabling them to pursue a wide array of dynamic career opportunities across industries.
International Marketing Manager: Develop and implement global marketing strategies, oversee international campaigns, and manage brand positioning across diverse markets.
Market Research Analyst: Analyze global market trends, consumer insights, and competitor activities to inform marketing strategies and business decisions.
Brand Manager: Lead brand strategy, positioning, and communication across international markets, ensuring consistent messaging and growth.
Digital Marketing Specialist: Plan, execute, and optimize online marketing campaigns, including SEO, SEM, social media, and content marketing for global audiences.
Business Development Executive: Identify and pursue international business opportunities, partnerships, and market expansion strategies.
Export and International Trade Manager: Manage export operations, cross-border logistics, and compliance with international trade regulations.
Global Sales Manager: Lead international sales teams, drive revenue growth in foreign markets, and maintain client relationships across regions.
Marketing Consultant: Advise organizations on integrated marketing strategies, market entry plans, and global brand management.
Public Relations and Communications Specialist: Handle corporate communications, media relations, and public engagement for multinational companies or international brands.
Entrepreneur / Startup Founder: Launch and manage businesses that require both international business understanding and marketing strategy expertise, such as e-commerce ventures, global franchises, or innovative service platforms.
