Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business in Human Resource Management and Strategic Communication
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Business in Human Resource Management and Strategic Communication offered by Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore is a multidisciplinary undergraduate program designed to equip students with advanced human resource management expertise alongside strategic communication skills. This dual-focus program prepares graduates to manage talent, organizational culture, and employee engagement while effectively crafting and executing communication strategies across diverse platforms. Graduates develop a strong professional profile capable of bridging HR management and strategic communication, enhancing organizational performance, employee relations, and brand messaging.
Curriculum: The curriculum combines foundational business knowledge with specialized HR and strategic communication studies. Core units cover management principles, organizational behavior, business law, statistics, and research methods. The human resource management major emphasizes recruitment, performance management, talent development, employee engagement, and employment law. The strategic communication major focuses on corporate communication, public relations, media strategy, stakeholder engagement, digital communication, and reputation management. Practical learning is integrated through case studies, group projects, role-plays, and capstone projects that simulate real-world organizational and communication challenges.
Research Focus: The program encourages applied research bridging human resource management and strategic communication. Key research areas include employee engagement and retention, organizational culture, leadership strategies, internal communications, crisis communication, corporate reputation management, and the impact of digital media on HR practices. Supervised projects and dissertations provide opportunities to address practical challenges in regional and international business contexts.
Industry Engagement: KHEA emphasizes strong industry connections to ensure graduates are job-ready. The program incorporates guest lectures from HR leaders and communication professionals, workshops, seminars, and live organizational projects. Students have access to internships and placements in corporate HR departments, communication agencies, or consultancy firms, gaining hands-on experience in HR operations, employee engagement programs, and strategic communication campaigns. These engagements cultivate professional networks and practical skills highly valued in today’s competitive business landscape.
Global Perspective: Delivered in Singapore, a leading business and communication hub in Asia, the program offers a global outlook through Murdoch University’s internationally recognized curriculum and cross-campus exchange opportunities. Students work with multicultural cohorts, explore international HR and communication case studies, and learn global best practices. This combination of HR management and strategic communication prepares graduates to excel in multinational corporations, regional headquarters, consultancy agencies, and international organizations, equipping them to operate effectively in diverse and dynamic business environments.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business in Human Resource Management and Strategic Communication at Kaplan Higher Education Academy (KHEA), Singapore have a wide range of career opportunities that combine expertise in human resource management with strategic communication skills.
Human Resource Manager / HR Executive: Oversee recruitment, employee engagement, performance management, and organizational development initiatives.
Corporate Communications Specialist: Develop internal and external communication strategies, manage corporate messaging, and enhance brand reputation.
Talent Acquisition Specialist / Recruitment Consultant: Identify, attract, and retain top talent for organizations, integrating HR strategy with employer branding.
Employee Relations Officer: Mediate workplace issues, foster positive employee relations, and ensure compliance with employment laws and organizational policies.
Public Relations Executive: Plan and execute PR campaigns, manage media relations, and enhance the public image of organizations.
Learning & Development Coordinator: Design and implement training programs, professional development initiatives, and employee upskilling strategies.
Organizational Development Consultant: Advise organizations on change management, culture transformation, and workforce optimization strategies.
Internal Communications Manager: Facilitate effective communication within organizations, manage internal campaigns, and align employees with strategic goals.
HR Analytics / People Analytics Specialist: Use data and analytics to optimize workforce planning, engagement, and productivity metrics.
Entrepreneur / HR & Communication Consultant: Launch consultancy services or businesses offering HR solutions, training programs, or corporate communication services for clients across industries.
