Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business in Human Resource Management and Marketing (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Business in Human Resource Management and Marketing (Double Major) offered by Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore is a multidisciplinary undergraduate program designed to equip students with comprehensive skills in managing human capital while mastering strategic marketing techniques. This dual-major degree prepares graduates to handle workforce management, talent acquisition, and employee engagement initiatives, alongside developing, implementing, and analyzing marketing strategies that drive brand growth and customer engagement. Graduates acquire a versatile skill set, making them highly employable across corporate HR departments, marketing teams, consultancies, and entrepreneurial ventures.
Curriculum: The curriculum combines foundational business knowledge with specialized studies in human resource management and marketing. Core courses include economics, business law, accounting, management principles, and research methodology. The human resource management major emphasizes recruitment and selection, performance management, training and development, employee relations, and HR analytics. The marketing major covers consumer behavior, marketing research, brand management, digital marketing, integrated marketing communications, and strategic marketing. Practical learning is reinforced through case studies, group projects, simulations, and a capstone project that requires students to apply both HR and marketing knowledge to real-world business scenarios.
Research Focus: The program encourages applied research that integrates human resource management and marketing insights. Research themes include workforce productivity, organizational behavior, talent retention, employee engagement, marketing analytics, consumer behavior trends, digital marketing effectiveness, and brand strategy. Supervised research projects and dissertations enable students to solve practical business challenges while enhancing analytical, strategic, and problem-solving capabilities.
Industry Engagement: KHEA emphasizes strong industry connections to ensure graduates are job-ready. The program incorporates guest lectures from HR professionals and marketing experts, workshops, seminars, and live industry projects. Students can pursue internships or industry placements in corporate HR departments, marketing agencies, consultancies, and start-ups, gaining hands-on experience in workforce management, employee engagement, brand management, digital marketing, and campaign execution. These opportunities help students build professional networks and practical skills highly valued in today’s competitive business environment.
Global Perspective: Delivered in Singapore, a regional business and marketing hub, the program provides an international outlook through Murdoch University’s globally recognized curriculum. Students engage with multicultural cohorts, regional and international case studies, and global best practices in human resource management and marketing. The combination of HR and marketing prepares graduates for roles in multinational corporations, regional headquarters, marketing agencies, and consulting firms, equipping them to manage human capital effectively while driving marketing strategies across diverse and dynamic business environments.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business in Human Resource Management and Marketing (Double Major) offered by Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore are equipped with a unique combination of people management expertise and strategic marketing skills, enabling them to pursue diverse career opportunities across corporate, consulting, and entrepreneurial sectors.
Human Resource Manager / HR Executive: Lead recruitment, performance management, training programs, and employee engagement initiatives while aligning HR strategies with organizational goals.
Talent Acquisition Specialist: Manage end-to-end recruitment processes, workforce planning, and onboarding, ensuring organizations attract and retain top talent.
Employee Relations Specialist: Handle workplace conflict resolution, policy compliance, and employee satisfaction strategies to maintain a productive work environment.
Marketing Executive / Marketing Specialist: Develop, execute, and monitor marketing campaigns, analyze market trends, and manage digital and traditional marketing channels.
Brand Manager / Assistant Brand Manager: Oversee brand strategy, product positioning, marketing communications, and customer engagement initiatives to enhance brand equity.
Digital Marketing Analyst: Leverage analytics tools to evaluate online campaigns, optimize SEO/SEM strategies, and improve customer engagement and conversion rates.
HR Analytics / Workforce Planning Analyst: Use data-driven insights to optimize workforce performance, predict staffing needs, and inform strategic human resource decisions.
Business Consultant / HR & Marketing Consultant: Advise organizations on aligning workforce strategies with marketing objectives, improving operational efficiency, and driving business growth.
Entrepreneur / Business Owner: Launch ventures that integrate HR and marketing expertise, such as consultancy firms, talent management agencies, or digital marketing services.
Policy and Strategy Advisor: Develop and implement organizational policies, HR strategies, and marketing plans that ensure operational efficiency, regulatory compliance, and sustainable business growth.
