Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business in Hospitality and Tourism Management and Web Communication (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Business in Hospitality and Tourism Management and Web Communication (Double Major) offered by Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore is an interdisciplinary undergraduate program designed to provide students with comprehensive knowledge in hospitality operations, tourism management, and digital communication. This dual-major program equips graduates with the skills to manage and promote hospitality and tourism services through effective web-based platforms, combining operational expertise with digital media strategies. Graduates are prepared for dynamic roles in global hospitality, tourism, and digital communication sectors, where technological proficiency and customer engagement are critical.
Curriculum: The curriculum integrates foundational business knowledge with specialized studies in hospitality, tourism, and web communication. Core business courses include economics, accounting, business management, statistics, and research methods. The hospitality and tourism management major focuses on hotel and resort operations, tourism planning, event management, service excellence, and sustainable tourism practices. The web communication major emphasizes digital content creation, social media management, web strategy, online marketing, and interactive media technologies. Students engage in practical projects, case studies, simulations, and a capstone project to apply their skills in real-world scenarios.
Research Focus: The program promotes applied research at the intersection of hospitality, tourism, and digital communication. Students explore topics such as online customer engagement, digital marketing effectiveness, tourism promotion strategies, social media analytics, web-based brand communication, and the impact of digital tools on customer experience. Supervised research projects and dissertations allow students to develop analytical and problem-solving skills while addressing real-world challenges in digitally-driven hospitality and tourism environments.
Industry Engagement: KHEA emphasizes strong industry connections to ensure graduates are job-ready. The program includes guest lectures from hospitality, tourism, and web communication professionals, workshops, seminars, and live client projects. Students may pursue internships or industry placements in hotels, resorts, travel agencies, tourism boards, digital marketing firms, or web communication agencies, gaining hands-on experience in operations, marketing, social media management, and digital strategy. These engagements help students develop practical skills, build professional networks, and enhance employability.
Global Perspective: Delivered in Singapore, a regional hub for tourism, hospitality, and digital innovation, the program offers an international outlook through Murdoch University’s globally recognized curriculum. Students collaborate with multicultural cohorts, analyze regional and global case studies, and adopt best practices in hospitality, tourism, and digital communication. Graduates are prepared for careers in multinational hotel chains, resorts, tourism organizations, digital marketing agencies, and web communication consultancies, equipped to operate effectively in diverse, technology-driven, and competitive global business environments.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business in Hospitality and Tourism Management and Web Communication (Double Major) offered by Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore are equipped with a versatile skill set that combines operational expertise in hospitality and tourism with advanced web communication and digital media skills. This dual-major prepares graduates for a wide range of professional roles in digital marketing, tourism promotion, hospitality operations, and online communications, making them highly adaptable in fast-evolving global industries.
Digital Marketing Manager / Specialist: Develop and implement online marketing campaigns for hotels, resorts, and tourism businesses, leveraging social media, SEO, and web analytics to maximize engagement.
Web Communication Specialist / Content Manager: Create, manage, and optimize digital content for hospitality and tourism organizations, ensuring consistent messaging and enhanced online presence.
Hospitality and Tourism Manager: Oversee hotel, resort, or tourism operations while integrating web communication strategies to enhance guest experience and attract international clientele.
Social Media Strategist: Plan and execute social media campaigns for tourism boards, travel agencies, or hospitality brands, analyzing engagement metrics to optimize digital outreach.
Event and Conference Coordinator: Organize events, conferences, and tourism-related activities, integrating online promotion, digital engagement, and communication strategies.
Customer Experience and Online Engagement Manager: Monitor and enhance digital guest interactions, ensuring seamless online booking, communication, and service delivery.
Brand Communication Manager: Develop brand strategies for hospitality and tourism companies, combining operational insights with digital and web-based promotional campaigns.
Tourism Marketing Analyst: Conduct research and analyze online trends, digital engagement, and customer behavior to inform strategic marketing decisions for tourism destinations.
Entrepreneur / Hospitality & Tourism Start-up Founder: Launch ventures such as boutique hotels, travel platforms, or digital marketing agencies, integrating operational and online communication expertise.
Corporate Communication and Strategy Advisor: Advise hospitality and tourism organizations on online communication policies, digital branding strategies, and marketing campaigns to enhance global visibility.
