Bachelor of Business in Hospitality and Tourism Management and Strategic Communication (Double Major)

The Bachelor of Business in Hospitality and Tourism Management and Strategic Communication (Double Major) offered by Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore is a multidisciplinary undergraduate program designed to provide students with expertise in hospitality operations, tourism management, and strategic communication. This dual-major program equips graduates with the skills to manage, promote, and communicate effectively within hospitality and tourism organizations, combining operational management, marketing insights, and strategic messaging to enhance customer engagement and brand reputation. Graduates are prepared for dynamic roles that demand leadership, creativity, and communication skills in both local and international hospitality and tourism sectors.

Curriculum: The curriculum integrates foundational business knowledge with specialized courses in hospitality, tourism, and strategic communication. Core business courses include economics, accounting, management principles, business law, and research methods. The hospitality and tourism management major focuses on hotel and resort operations, tourism planning, event management, service excellence, and sustainable tourism practices. The strategic communication major emphasizes corporate communication, media strategies, public relations, marketing communications, and digital storytelling. Students engage in case studies, projects, simulations, and capstone assignments to apply theoretical knowledge to real-world scenarios.

Research Focus: The program encourages applied research bridging hospitality, tourism, and communication disciplines. Students explore topics such as consumer experience, brand positioning, effective communication strategies in hospitality, crisis communication, digital media in tourism promotion, and sustainable tourism practices. Supervised research projects and dissertations help students develop critical thinking, analytical, and problem-solving skills while addressing real-world industry challenges.

Industry Engagement: KHEA emphasizes strong industry connections to ensure graduates are job-ready. The program incorporates guest lectures from hospitality, tourism, and communication professionals, workshops, live client projects, and seminars. Students may pursue internships or industry placements in hotels, resorts, travel agencies, tourism boards, event management companies, or communications firms, gaining hands-on experience in operations, marketing, public relations, and strategic communication. These experiences enhance practical skills, professional networks, and employability.

Global Perspective: Delivered in Singapore, a leading tourism, business, and communications hub, the program offers an international outlook through Murdoch University’s globally recognized curriculum. Students engage with multicultural cohorts, regional and global case studies, and best practices in hospitality, tourism, and strategic communication. Graduates are prepared for careers in multinational hotel chains, resorts, tourism organizations, PR agencies, and communications consultancies, equipped with the skills to operate effectively in diverse and competitive global environments.

Undergraduate Entry Requirements

Application Fee: SGD 523

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 71 or higher.
• PTE: Overall score of 51 or higher.

Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education. 

Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.

Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.

Graduates of the Bachelor of Business in Hospitality and Tourism Management and Strategic Communication (Double Major) offered by Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore are equipped with a versatile skill set that combines hospitality and tourism expertise with advanced communication and strategic management skills. This dual-major opens up diverse career pathways in hospitality operations, tourism management, public relations, and corporate communication, enabling graduates to excel in dynamic global industries.

Hotel Manager / Resort Manager: Oversee daily operations of hotels or resorts, manage staff, ensure excellent guest experiences, and implement effective communication strategies for internal and external stakeholders.

Tourism Operations Manager: Plan and manage tourism activities, attractions, and travel services, while leveraging strategic communication to promote destinations and enhance visitor engagement.

Public Relations Executive / Manager: Develop and execute PR campaigns for hospitality and tourism organizations, handling media relations, crisis communication, and brand messaging.

Event Manager / Coordinator: Organize corporate events, conferences, and tourism-related functions, managing logistics, marketing communications, and audience engagement.

Marketing and Communications Specialist: Plan and implement marketing strategies for tourism and hospitality businesses, including digital campaigns, content creation, and brand promotion.

Digital Marketing Analyst: Analyze online engagement, social media metrics, SEO/SEM performance, and campaign effectiveness to optimize strategic communication and marketing initiatives.

Business Development Executive: Identify growth opportunities, build partnerships, and implement strategies to expand hospitality, tourism, and communication operations.

Customer Experience Manager / Guest Relations Manager: Ensure high-quality customer interactions, manage feedback, and implement communication strategies to enhance guest satisfaction and loyalty.

Entrepreneur / Hospitality & Tourism Start-up Founder: Launch ventures such as boutique hotels, travel agencies, or event management firms, integrating hospitality operations with strategic communication expertise.

Corporate Communications & Strategy Advisor: Develop organizational communication strategies, internal messaging frameworks, and branding initiatives for tourism, hospitality, and service-based companies.