Bachelor of Business in Hospitality and Tourism Management and Marketing (Double Major)

The Bachelor of Business in Hospitality and Tourism Management and Marketing (Double Major) offered by Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore is an interdisciplinary undergraduate program that equips students with comprehensive expertise in hospitality operations, tourism management, and marketing strategies. This dual-major program prepares graduates to develop, manage, and promote tourism and hospitality services while effectively engaging customers and building strong brand presence. Graduates gain a unique blend of operational, strategic, and marketing skills, making them highly employable in hotels, resorts, tourism organizations, event management firms, and marketing agencies.

Curriculum: The curriculum integrates foundational business knowledge with specialized courses in hospitality, tourism, and marketing. Core courses include accounting, economics, business law, management principles, and business research methods. The hospitality and tourism management major covers hotel and resort operations, tourism planning, event management, customer service excellence, and sustainable tourism practices. The marketing major focuses on consumer behavior, digital marketing, brand management, marketing communications, and strategic marketing. Students apply theoretical knowledge through case studies, group projects, simulations, and capstone projects that mirror real-world industry scenarios.

Research Focus: The program emphasizes applied research bridging hospitality, tourism, and marketing. Students explore topics such as consumer experience in tourism, brand positioning for hotels and resorts, digital marketing strategies, service quality optimization, and sustainable tourism marketing. Supervised research projects or dissertations allow students to develop analytical, problem-solving, and strategic thinking skills while addressing contemporary challenges in the global hospitality and tourism sector.

Industry Engagement: KHEA prioritizes strong industry connections to ensure graduates are career-ready. The program includes guest lectures from hospitality, tourism, and marketing professionals, workshops, seminars, and live client projects. Students can pursue internships or industry placements in hotels, resorts, travel agencies, tourism boards, event management companies, or marketing firms, gaining hands-on experience in operations, customer engagement, promotional campaigns, and brand strategy. These engagements enhance practical skills, professional networks, and employability.

Global Perspective: Delivered in Singapore, a leading tourism, business, and marketing hub in Asia, the program provides an international perspective through Murdoch University’s globally recognized curriculum. Students gain exposure to multicultural cohorts, regional and international case studies, and global best practices in hospitality, tourism, and marketing. Graduates are prepared for careers in multinational hotel chains, resorts, tourism organizations, marketing agencies, and event management firms, equipped with skills to operate effectively in culturally diverse and competitive global business environments.

Undergraduate Entry Requirements

Application Fee: SGD 523

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 71 or higher.
• PTE: Overall score of 51 or higher.

Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education. 

Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.

Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.

Graduates of the Bachelor of Business in Hospitality and Tourism Management and Marketing (Double Major) offered by Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore have a wide array of career opportunities that combine operational expertise, tourism management, and marketing skills. The dual-major equips students to manage hospitality operations, develop strategic marketing campaigns, and enhance customer engagement across tourism and hospitality sectors.

Hotel Manager / Resort Manager: Oversee hotel or resort operations, manage staff performance, optimize guest services, and implement marketing initiatives to enhance brand presence.

Tourism Operations Manager: Plan and manage tourism services, including tours, attractions, and travel logistics, while applying marketing strategies to promote tourism offerings.

Event Manager / Event Coordinator: Organize corporate events, exhibitions, and hospitality functions, managing logistics, team coordination, and promotional campaigns.

Marketing Executive / Specialist: Develop and execute marketing campaigns for hotels, resorts, or tourism organizations, leveraging digital marketing, social media, and branding strategies.

Business Development Manager: Identify growth opportunities, establish partnerships, and implement strategic initiatives to expand tourism, hospitality, and marketing operations.

Guest Relations Manager / Front Office Manager: Ensure exceptional guest experiences, oversee front-office operations, and implement customer engagement and marketing strategies.

Tourism and Hospitality Consultant: Advise hotels, resorts, and tourism organizations on operational improvements, marketing plans, and strategic positioning.

Digital Marketing Analyst: Analyze online engagement, social media performance, SEO/SEM metrics, and customer insights to optimize marketing strategies for tourism and hospitality businesses.

Entrepreneur / Hospitality and Tourism Start-up Founder: Launch ventures such as boutique hotels, travel agencies, event management companies, or marketing firms with integrated hospitality and promotional expertise.

Brand and Customer Experience Manager: Develop and manage brand identity, loyalty programs, and customer experience initiatives to drive business growth in hospitality, tourism, and events.