Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business in Finance and Marketing (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Business in Finance and Marketing (Double Major) offered by Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore is an interdisciplinary undergraduate program that combines in-depth financial expertise with strategic marketing knowledge. This dual-major degree equips students with a comprehensive understanding of corporate finance, investment strategies, and financial risk management, alongside marketing principles, consumer behavior insights, and brand development strategies. Graduates are prepared for careers that require both analytical financial skills and creative marketing capabilities, enabling them to operate effectively in competitive corporate, consultancy, and entrepreneurial environments.
Curriculum: The curriculum integrates core business foundations with specialized studies in finance and marketing. Core courses include accounting, economics, business law, management principles, and research methodology. The finance major emphasizes corporate finance, investment analysis, financial planning, and risk management. The marketing major covers consumer behavior, marketing research, digital marketing, brand management, and integrated marketing communications. Students engage in case studies, group projects, practical workshops, and a capstone project to apply interdisciplinary knowledge to real-world financial and marketing challenges.
Research Focus: The program encourages applied research at the intersection of finance and marketing. Students explore topics such as financial decision-making, investment performance, consumer analytics, digital marketing strategies, branding effectiveness, and financial risk assessment. Supervised research projects or dissertations allow students to develop analytical, creative, and problem-solving skills while addressing contemporary challenges faced by businesses in financial and marketing sectors.
Industry Engagement: KHEA emphasizes strong industry engagement to ensure graduates are career-ready. The program incorporates guest lectures from finance and marketing professionals, workshops, seminars, and live client projects. Students may pursue internships or industry placements in banks, financial institutions, marketing agencies, and corporate organizations, gaining hands-on experience with financial systems, marketing campaigns, digital analytics tools, and brand management strategies. These engagements help students build professional networks and practical skills highly valued in the finance and marketing industries.
Global Perspective: Delivered in Singapore, a leading financial and commercial hub in Asia, the program offers an international outlook through Murdoch University’s globally recognized curriculum. Students benefit from exposure to multicultural cohorts, regional and international case studies, and global best practices in finance, marketing, and corporate strategy. Graduates are prepared to work in multinational corporations, marketing consultancies, banks, financial advisory firms, and entrepreneurial ventures, equipped with the knowledge and skills to navigate dynamic and globally competitive business environments.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business in Finance and Marketing (Double Major) offered by Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore have versatile career opportunities that integrate financial acumen with marketing and strategic business skills. The program equips students to analyze financial data, manage investment decisions, develop marketing strategies, and enhance brand performance across diverse sectors.
Financial Analyst / Investment Analyst: Graduates evaluate corporate financial health, investment opportunities, and market trends to provide actionable insights for business growth and portfolio management.
Marketing Executive / Marketing Specialist: Professionals plan, implement, and monitor marketing campaigns, analyze consumer behavior, manage digital channels, and drive brand growth across multiple platforms.
Corporate Finance Executive: Graduates manage financial planning, budgeting, and strategic financial operations within organizations, ensuring sustainable growth.
Brand Manager / Assistant Brand Manager: Professionals develop and implement brand strategies, oversee product marketing initiatives, and maintain brand consistency across communication channels.
Digital Marketing Analyst: Graduates optimize online marketing campaigns, analyze SEO/SEM performance, web analytics, and social media engagement to improve marketing effectiveness.
Risk Management / Compliance Officer: Professionals assess financial and operational risks, ensuring compliance with corporate policies, financial regulations, and marketing standards.
Business Development Executive: Graduates identify growth opportunities, foster client relationships, and contribute to revenue generation strategies leveraging both finance and marketing insights.
Financial Consultant / Marketing Consultant: Professionals advise organizations on investment strategies, marketing campaigns, and integrated approaches to achieve business objectives.
Entrepreneur / Start-up Founder: Equipped with expertise in finance and marketing, graduates can establish and manage their own ventures, ensuring financial viability and strong market presence.
Policy and Strategy Advisor: Graduates contribute to corporate strategy, marketing planning, and financial governance, helping organizations align business goals with market opportunities.
