Master of Business Administration
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Bachelor of Arts (Honours) Mass Communication with Public Relations (Top-up)
Singapore
INTAKE: Aug & Feb
Program Overview
The Year 3 Entry - Bachelor of Arts (Honours) Mass Communication with Public Relations (Top-Up) offered by Northumbria University at Kaplan Higher Education Academy (KHEA), Singapore is a specialized program designed for students who have completed relevant diplomas or foundational qualifications and wish to advance to an honours-level degree. This top-up program provides in-depth knowledge and practical skills in media communication, strategic public relations, digital content creation, and corporate communication. Graduates gain expertise to plan, implement, and evaluate communication strategies that influence public perception, strengthen brand identity, and manage organizational reputation in diverse sectors.
Curriculum: The curriculum integrates core communication and public relations theories with practical applications. Key modules typically include strategic public relations, media planning, digital and social media communication, corporate communication, crisis management, media ethics, and communication research methods. Students engage in case studies, group projects, campaign simulations, and a capstone or honours project that allows them to develop and implement communication strategies for real-world scenarios.
Research Focus: The program emphasizes applied research in mass communication and public relations. Students explore topics such as media influence, audience engagement, social media analytics, brand reputation management, corporate storytelling, and crisis communication. Supervised research projects or dissertations enable students to develop critical thinking, analytical, and problem-solving skills while addressing practical communication challenges faced by organizations across sectors.
Industry Engagement: KHEA prioritizes strong industry engagement to prepare graduates for professional practice. The program includes guest lectures from media professionals, public relations consultants, and communication strategists, as well as workshops, seminars, and collaborative projects with corporate partners. Students are encouraged to undertake internships or industry placements in media agencies, PR consultancies, corporate communication departments, or digital marketing firms. These experiences provide hands-on exposure to campaign planning, media management, content creation, and client engagement, enhancing employability and professional networks.
Global Perspective: Delivered in Singapore, a regional hub for media, communications, and corporate headquarters, the program provides an international perspective through Northumbria University’s globally recognized curriculum. Students gain exposure to multicultural cohorts, international case studies, and global best practices in media and public relations. Graduates are prepared to work in media agencies, corporate communication teams, PR consultancies, event management firms, and multinational organizations, equipped with the skills, knowledge, and cultural awareness to manage communication strategies in diverse and international contexts.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 22146
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Year 3 Entry - Bachelor of Arts (Honours) Mass Communication with Public Relations (Top-Up) offered by Northumbria University at Kaplan Higher Education Academy (KHEA), Singapore have versatile career opportunities that combine strategic communication, media expertise, and public relations skills. The program equips graduates to manage brand reputation, engage audiences across platforms, and lead communication initiatives in corporate, media, and non-profit sectors.
Public Relations Executive / PR Officer: Graduates plan, implement, and manage communication campaigns to enhance brand image, manage media relations, and maintain a positive public profile.
Corporate Communication Specialist: Professionals develop internal and external communication strategies, manage stakeholder engagement, and ensure consistent messaging across corporate channels.
Media Planner / Media Strategist: Graduates design media campaigns, select appropriate channels, and analyze audience engagement to optimize campaign effectiveness.
Digital Marketing and Social Media Manager: Professionals create and manage online campaigns, content strategies, SEO/SEM, and social media engagement to strengthen brand visibility and reach.
Content Creator / Copywriter: Graduates develop engaging written, visual, and multimedia content for marketing, social media, and communication initiatives across various platforms.
Event Coordinator / Event Management Specialist: Professionals plan, organize, and execute corporate events, product launches, and promotional activities, ensuring seamless coordination and impactful messaging.
Brand Manager / Assistant Brand Manager: Graduates oversee brand positioning, develop marketing strategies, and monitor brand performance across markets and platforms.
Crisis Communication Manager / Public Affairs Officer: Professionals handle communication during critical situations, manage media relations, and implement strategies to protect organizational reputation.
Media Relations Officer / Journalist (Corporate or Freelance): Graduates liaise with media outlets, draft press releases, and ensure accurate representation of organizational messages.
Entrepreneur / PR Consultancy Founder: Equipped with strategic communication and public relations expertise, graduates can establish their own PR or media consultancy firms, offering advisory services, campaign management, and content solutions.
