Master of Business Administration
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Bachelor of Arts (Honours) Mass Communication with Public Relations (Top-up)
Singapore
INTAKE: May & Nov
Program Overview
The Bachelor of Arts (Honours) in Mass Communication with Public Relations (Top-up) offered by Kaplan Higher Education Academy (KHEA) in partnership with Northumbria University, UK is designed for diploma holders and working professionals who wish to earn a globally recognised UK degree in an accelerated format. The program combines theoretical knowledge with practical communication and public relations skills, equipping students to navigate today’s fast-evolving media landscape. Graduates gain expertise in media strategies, stakeholder management, content creation, and reputation management, preparing them to contribute effectively in corporate, media, and public sectors. The flexible study structure and career-oriented focus ensure students acquire skills that are immediately applicable to professional roles in communications and public relations.
Curriculum: The curriculum provides a robust foundation in mass communication theories and public relations practices. Students explore modules covering media and society, strategic communication, crisis communication, digital media, content creation, corporate communication, and public relations campaigns. Emphasis is placed on combining creativity with analytical thinking, enabling students to develop communication strategies that engage audiences, enhance brand image, and meet organisational objectives. Practical assignments, case studies, and media projects help students translate theory into real-world applications, enhancing employability in competitive communication roles.
Research Focus: The program fosters strong analytical and research skills, encouraging students to investigate communication trends, audience behaviours, and media effectiveness using data-driven approaches. Learners are trained to evaluate public opinion, assess campaign outcomes, and produce high-quality reports and strategic recommendations. The research focus helps students develop critical thinking and evidence-based decision-making abilities, essential for careers in corporate communications, public relations, media planning, and consultancy.
Industry Engagement: KHEA places significant emphasis on practical industry exposure. Students participate in live projects, internships, guest lectures, and workshops led by media and PR professionals. These opportunities provide insights into industry practices, emerging trends, and technological innovations such as digital marketing, social media analytics, and influencer communications. The strong industry network at Kaplan helps students build professional connections, ensuring they are job-ready and equipped to take on roles in corporate communications, PR agencies, media organisations, and non-profit sectors.
Global Perspective: With a degree awarded by Northumbria University, graduates receive a qualification recognised internationally, enabling career opportunities across Asia, Europe, and beyond. The program integrates international communication standards, cross-cultural case studies, and global PR strategies, helping students understand how communication practices vary across regions. This global outlook ensures that graduates can operate effectively in multinational corporations, international media organisations, and global PR campaigns while adhering to ethical and professional standards in communication and public relations.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 22147
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Arts (Honours) in Mass Communication with Public Relations (Top-up) from Kaplan Higher Education Academy are well-positioned to pursue diverse career opportunities across media, corporate communication, public relations, marketing, and creative industries.
Public Relations Executive: Manages client communications, media relations, and corporate image; develops press releases, campaigns, and strategic messaging to enhance brand reputation.
Corporate Communications Officer: Oversees internal and external communication for organisations, ensures consistent messaging, and aligns communication strategies with business objectives.
Social Media Manager: Develops and manages digital content across platforms, analyses engagement metrics, and executes campaigns to build brand awareness and online presence.
Content Creator / Digital Content Specialist: Produces engaging multimedia content, including articles, videos, blogs, and graphics, tailored to target audiences for marketing and communication purposes.
Media Planner / Media Analyst: Plans and monitors advertising campaigns across multiple media channels, analyses audience reach and effectiveness, and optimises communication strategies.
Event and Public Relations Coordinator: Organises corporate events, product launches, and promotional activities while managing stakeholder communication and public relations initiatives.
Brand Communications Executive: Works on brand strategy, messaging, and positioning, ensuring consistency across marketing campaigns, advertisements, and public relations efforts.
Journalist / Reporter: Researches, writes, and reports news, feature stories, and media content across print, digital, and broadcast platforms, maintaining journalistic standards.
Crisis Communications Specialist: Develops and implements strategies to manage public perception during critical situations, mitigating reputational risks for organisations.
Marketing Communications Specialist: Combines marketing principles with communication expertise to execute integrated campaigns, create promotional materials, and measure campaign impact.
