Master of Communication

The Master of Communication at Kaplan Higher Education Academy (KHEA), Singapore offers a comprehensive learning experience by equipping students with advanced communication skills that are critical in today’s dynamic business and media environments. The program emphasizes strategic thinking, effective messaging, and leadership in communication, preparing graduates to excel in corporate, media, public relations, and digital communication roles. Students gain expertise in areas such as corporate communication, digital media, public relations, media strategy, and stakeholder engagement, ensuring they are capable of navigating complex communication challenges across global contexts.

Curriculum: The curriculum is meticulously designed to balance theoretical foundations with practical application. Core modules include Strategic Communication, Corporate Communication, Media and Digital Strategies, Public Relations, and Crisis Communication. Students also engage in research projects, case studies, group assignments, and capstone projects that mirror real-world communication challenges. This integrated approach equips learners with the ability to craft persuasive messaging, manage organizational reputation, and implement effective communication campaigns aligned with strategic objectives.

Research Focus: The program emphasizes a strong research orientation, encouraging students to analyze contemporary communication issues critically. Students undertake research projects on topics such as media trends, corporate storytelling, digital content strategy, and reputation management. This focus on research strengthens analytical and problem-solving skills, preparing graduates to make evidence-based decisions and offer strategic solutions to complex communication challenges.

Industry Engagement: KHEA fosters close industry connections, providing students with valuable exposure to professional networks and practical learning experiences. The program features guest lectures, workshops, internships, mentorship programs, and industry-led projects that allow students to gain insights into emerging communication trends and best practices. These opportunities ensure graduates are well-prepared for immediate impact in professional roles and can effectively translate academic knowledge into practical outcomes.

Global Perspective: The Master of Communication program is designed with an international outlook, reflecting the global nature of modern communication. Students engage with cross-cultural communication practices, international media landscapes, and global corporate communication strategies. The program’s affiliation with Murdoch University, Australia, enhances its global credibility, enabling graduates to pursue career opportunities worldwide and apply their communication expertise across diverse cultural and organizational contexts.

Postgraduate Entry Requirements

Application Fee: SGD 523

Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 71 or higher.
• PTE: Overall score of 51 or higher.

Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education. 

Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.

Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.

Graduates of the Master of Communication (Murdoch University, Australia) program at Kaplan Higher Education Academy (KHEA), Singapore are equipped with advanced skills in corporate communication, media strategy, public relations, digital marketing, and stakeholder engagement. This combination of strategic knowledge and practical expertise opens doors to a wide range of professional roles across corporate, media, public relations, and digital industries. 

Corporate Communications Specialist: Professionals in this role design and implement internal and external communication strategies that strengthen organizational culture, enhance employee engagement, and align messaging with corporate objectives.

Public Relations Manager: PR managers manage corporate reputation, develop media relations strategies, and handle crisis communications. They ensure consistent, positive messaging and maintain strong relationships with stakeholders and the public.

Digital Marketing Strategist: Specialists in this role develop, execute, and optimize digital campaigns across social media, websites, and mobile platforms. They analyze performance metrics to improve engagement and ROI for businesses.

Media Planner: Media planners strategize and coordinate advertising campaigns across multiple platforms, ensuring content reaches target audiences effectively while maximizing brand visibility and marketing impact.

Content Strategist: These professionals plan and create compelling content that supports brand identity, engages audiences, and drives business growth. They integrate storytelling with strategic communication objectives.

Communication Consultant: Consultants provide organizations with expert advice on communication strategies, change management, and stakeholder engagement, helping businesses improve efficiency, visibility, and corporate reputation.

Brand Manager: Brand managers oversee brand positioning, messaging consistency, and marketing initiatives to enhance brand equity and market presence. They play a pivotal role in shaping organizational identity.

Social Media Manager: This role focuses on managing social media platforms, creating engaging content, monitoring analytics, and building online communities to support brand goals and audience engagement.

Organizational Development Specialist: Specialists in this field use communication strategies to drive change management, leadership development, and employee engagement, ensuring that organizations remain agile and competitive.

Leadership Communication Advisor: Professionals in this role guide senior executives on effective communication strategies, public speaking, media engagement, and internal messaging to enhance organizational impact and reputation.