Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Master of Business Administration and Master of Communication (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The MBA and Master of Communication (Double Major) at KHEA provides a holistic learning experience by integrating core business management competencies with specialized communication expertise. Students gain insights into organizational leadership, strategic planning, financial management, marketing strategies, and decision-making processes, while simultaneously mastering corporate communication, digital media, public relations, and stakeholder engagement. The program’s structure ensures that graduates emerge as versatile professionals capable of bridging the gap between business strategy and effective communication.
Curriculum: The curriculum is carefully crafted to balance theoretical knowledge and practical application. Key business modules include Strategic Management, Global Business Environment, Leadership and Organizational Behavior, Financial Analysis, and Marketing Management. On the communication side, students explore courses such as Strategic Communication, Digital Media and Content Strategy, Corporate Communication, Public Relations, and Crisis Communication. The program also incorporates case studies, group projects, research assignments, and capstone projects that simulate real-world business challenges, enhancing students’ problem-solving, analytical, and strategic thinking abilities.
Research Focus: A strong research orientation is embedded within the program, encouraging students to critically analyze contemporary issues in business and communication. Research projects allow students to explore topics such as corporate strategy, consumer behavior, media trends, and organizational communication effectiveness. This emphasis on research ensures graduates are not only skilled practitioners but also strategic thinkers capable of generating evidence-based solutions for complex business and communication challenges.
Industry Engagement: KHEA maintains robust connections with industry leaders, providing students with extensive exposure to real-world professional environments. The program includes guest lectures, workshops, internships, mentorship programs, and industry-led projects that allow students to network with senior executives and gain practical insights into emerging trends. These opportunities ensure that graduates are industry-ready, equipped with hands-on experience, and capable of making an immediate impact in their professional roles.
Global Perspective: The dual-degree program is designed with a global outlook, reflecting the interconnected nature of modern business and communication landscapes. Students engage with international case studies, cross-cultural management practices, global marketing strategies, and international media trends. Murdoch University’s recognition adds credibility and international value to the qualification, enhancing graduates’ employability across multiple countries and sectors.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 31588
Postgraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the MBA and Master of Communication (Double Major) program from Kaplan Higher Education Academy (KHEA), Singapore are equipped with a powerful combination of strategic business knowledge and advanced communication skills, opening doors to a wide range of senior-level career opportunities across multiple sectors.
Corporate Strategy Manager: Professionals in this role lead organizational planning, conduct in-depth market analysis, and develop strategic initiatives that drive sustainable business growth. They play a key role in aligning operational goals with long-term business objectives.
Marketing Director: This position involves designing, implementing, and overseeing comprehensive marketing campaigns, brand management strategies, and customer engagement initiatives to enhance brand equity and market share.
Public Relations Manager: PR managers manage corporate reputation, build and maintain relationships with media outlets, and handle stakeholder communications. They are responsible for ensuring consistent messaging and positive public perception.
Digital Marketing Strategist: These specialists focus on creating and executing digital marketing campaigns across social media, websites, and mobile platforms. They analyze engagement metrics, optimize content strategies, and ensure campaigns reach target audiences effectively.
Management Consultant: Management consultants provide expert advice to organizations seeking to improve efficiency, enhance competitiveness, and implement strategic solutions. They work on projects ranging from operational optimization to market entry strategies.
Business Development Manager: This role involves identifying new business opportunities, forging strategic partnerships, and driving market expansion initiatives. Business development managers contribute directly to revenue growth and long-term organizational success.
Corporate Communications Specialist: Specialists in corporate communications craft internal and external messaging strategies, manage employee engagement programs, and ensure organizational communication aligns with corporate objectives and values.
Media and Content Strategist: Professionals in this role plan and implement content strategies across multiple platforms, enhancing brand visibility, audience engagement, and overall digital presence. They bridge creative storytelling with strategic marketing goals.
Entrepreneur / Startup Founder: Graduates with entrepreneurial ambitions can leverage their combined business and communication expertise to conceptualize, launch, and scale new ventures successfully, managing both operational and brand growth aspects.
Leadership and Organizational Development Specialist: These specialists focus on driving change management initiatives, developing leadership programs, and improving organizational culture and performance. They ensure that businesses remain agile and effective in dynamic global markets.
