Master of Science Management
The Master of Science in Management at SIM Global Education (S...
Bachelor of Arts (Communication)
Singapore
INTAKE: Jan, May & Aug
Program Overview
SIM GE offers the Bachelor of Arts (Communication) in collaboration with the University at Buffalo, The State University of New York, USA. This program is designed to develop students’ understanding of communication theories, practices, and strategies across multiple platforms, preparing graduates for careers in media, corporate communication, public relations, marketing, and digital content creation. By combining theoretical foundations with practical applications, students gain the skills to analyze, create, and deliver messages effectively in diverse organizational and social contexts. The program emphasizes critical thinking, strategic communication, media literacy, and professional writing, equipping students to influence audiences and drive meaningful engagement in both local and global settings.
Curriculum: The curriculum covers core communication principles and specialized courses. Core modules include communication theory, interpersonal and organizational communication, media studies, public relations, digital communication strategies, professional writing, and media ethics. Students engage in projects, case studies, presentations, and simulations to develop practical skills in content creation, campaign planning, and strategic messaging. This combination of theoretical and applied learning ensures students can analyze communication challenges and implement effective solutions across industries.
Research Focus: The program encourages students to explore research topics in communication such as media influence, public perception, organizational communication strategies, social media analytics, and cross-cultural communication. Through research projects, essays, and capstone assignments, students develop analytical thinking, problem-solving abilities, and evidence-based decision-making skills, enabling them to evaluate communication effectiveness in real-world contexts.
Industry Engagement: SIM GE emphasizes professional exposure through internships, workshops, guest lectures, and live projects. Students gain hands-on experience in media companies, corporate communication departments, PR agencies, advertising firms, and non-profit organizations. These opportunities allow students to apply theoretical knowledge in practical scenarios, develop professional networks, and enhance their employability.
Global Perspective: The program integrates a global outlook by examining international communication trends, cross-cultural messaging, global media systems, and digital communication platforms. Students learn to adapt communication strategies for diverse audiences and understand the cultural, political, and technological factors that influence global communication practices. This perspective prepares graduates for careers in multinational organizations, global media agencies, public relations firms, and international communication consultancy.
Location
Singapore
Score
IELTS 6.5
Tuition Fee
SGD 26160
Undergraduate Entry Requirements
Application Fee: SGD 545
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 55 or higher.
SIM Global Education (SIM GE) in Singapore offers a variety of scholarships to support international students in achieving their academic and professional goals. These scholarships are designed to recognize academic excellence, leadership potential, and community involvement while making quality education more accessible to students from around the world.
Merit-Based Scholarships: SIM GE provides merit-based scholarships to outstanding international students who demonstrate exceptional academic performance and strong leadership qualities. These scholarships may cover partial or full tuition fees, depending on the level of achievement and the program applied for. Merit-based awards are highly competitive and are intended to reward dedication, discipline, and excellence in academics.
Need-Based Scholarships: To assist students who require financial support, SIM Global Education offers need-based scholarships. These scholarships are awarded based on the student’s financial situation, ensuring that talented individuals have access to world-class education regardless of economic background. Applicants are typically required to provide documentation of financial need along with academic records.
Graduates of the Bachelor of Arts (Communication) program at SIM Global Education, awarded by the University at Buffalo, The State University of New York, possess a strong foundation in communication theory, practical media skills, and strategic messaging, making them highly adaptable across multiple sectors. This program equips students with the ability to craft compelling messages, analyze audience behavior, manage organizational communication, and leverage digital platforms effectively.
Corporate Communication Specialist : Developing and implementing internal and external communication strategies, enhancing organizational messaging, and managing employee engagement initiatives.
Public Relations Officer / PR Manager : Planning and executing media campaigns, managing public perception, handling press releases, and maintaining a positive organizational image.
Digital Marketing Specialist / Social Media Manager : Creating, implementing, and monitoring digital campaigns across social media, websites, and other online platforms to engage target audiences effectively.
Media Planner / Strategist : Designing and optimizing media campaigns, selecting appropriate communication channels, and analyzing campaign performance for maximum impact.
Content Creator / Copywriter : Producing engaging written, audio, and visual content for marketing, advertising, corporate communications, and media platforms.
Advertising Account Executive / Campaign Manager : Coordinating advertising campaigns, managing client relationships, and ensuring campaign objectives align with brand strategy.
Market Research Analyst / Consumer Insights Specialist : Conducting research on audience behavior, communication trends, and media effectiveness to inform strategic decisions.
Event and Communications Coordinator : Organizing corporate, public, or media events, managing publicity, and ensuring consistent brand messaging throughout.
Brand Manager / Communications Strategist : Building and maintaining a brand’s identity, aligning communication strategies with business goals, and monitoring market trends.
Policy and Advocacy Communications Officer : Developing communication strategies for non-profit organizations, advocacy groups, or government agencies to influence public policy and community engagement.
