Bachelor of Communication (Professional Communication)

SIM GE offers the Bachelor of Communication (Professional Communication) in collaboration with RMIT University, Australia. This program is designed to equip students with advanced skills in communication across corporate, media, and digital platforms, preparing them for dynamic roles in professional environments. Graduates gain expertise in strategic communication, media relations, public relations, digital content creation, and organizational communication. The program emphasizes both theoretical knowledge and practical application, ensuring that students are capable of crafting compelling messages, managing communication campaigns, and navigating the complexities of global professional communication landscapes.

Curriculum: The curriculum combines core communication theories with applied professional skills. Key subjects include public relations, corporate communication, strategic communication planning, media and digital communication, crisis communication, intercultural communication, and professional writing. Students also engage with modules on social media management, branding, and campaign development. Learning is reinforced through case studies, workshops, group projects, and real-world simulations, enabling students to develop practical communication strategies while understanding underlying principles.

Research Focus: The program encourages research into contemporary communication challenges such as digital media trends, brand management strategies, corporate reputation, audience analysis, and media ethics. Through research projects, essays, and capstone assignments, students develop critical thinking, analytical skills, and evidence-based decision-making, allowing them to address real-world communication problems effectively.

Industry Engagement: SIM GE emphasizes strong industry engagement by providing students with opportunities for internships, live projects, workshops, and guest lectures from communication professionals. These experiences allow students to apply theoretical knowledge in practical settings, build professional networks, and gain firsthand exposure to corporate communication, public relations campaigns, and digital media management.

Global Perspective: The program integrates a global outlook by exploring international communication trends, cross-cultural communication, global media ethics, and multinational corporate communication strategies. Students learn to develop communication solutions that are culturally sensitive and globally relevant, preparing them to work in multinational organizations, global media agencies, public relations firms, and corporate communication departments, making them highly competitive in the international job market.

Undergraduate Entry Requirements

Application Fee: SGD 545

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of  6.0 or 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 79 or higher.
• PTE: Overall score of 55 or higher.

SIM Global Education (SIM GE) in Singapore offers a variety of scholarships to support international students in achieving their academic and professional goals. These scholarships are designed to recognize academic excellence, leadership potential, and community involvement while making quality education more accessible to students from around the world.

Merit-Based Scholarships: SIM GE provides merit-based scholarships to outstanding international students who demonstrate exceptional academic performance and strong leadership qualities. These scholarships may cover partial or full tuition fees, depending on the level of achievement and the program applied for. Merit-based awards are highly competitive and are intended to reward dedication, discipline, and excellence in academics.

Need-Based Scholarships: To assist students who require financial support, SIM Global Education offers need-based scholarships. These scholarships are awarded based on the student’s financial situation, ensuring that talented individuals have access to world-class education regardless of economic background. Applicants are typically required to provide documentation of financial need along with academic records.

Graduates of the Bachelor of Communication (Professional Communication) program at SIM Global Education, awarded by RMIT University, Australia, are prepared to pursue a wide range of careers in corporate communication, media, public relations, marketing, and digital platforms. The program equips students with the skills to craft strategic messages, manage communication campaigns, and engage audiences effectively across diverse professional contexts. 

Corporate Communications Executive : Managing internal and external communication strategies to enhance organizational reputation and employee engagement.

Public Relations Specialist : Planning and executing PR campaigns, handling media relations, and maintaining a positive public image for organizations.

Digital Media Strategist : Designing and implementing digital content strategies across social media, websites, and online platforms to engage target audiences.

Brand Manager / Communication Manager : Developing and managing brand identity, messaging, and marketing communication initiatives.

Content Creator / Copywriter : Producing compelling written, visual, or multimedia content for corporate, media, or digital campaigns.

Media Relations Officer : Liaising with journalists and media outlets to secure coverage and manage public perception of an organization or brand.

Crisis Communication Specialist : Managing organizational communication during crises, mitigating reputational risk, and maintaining stakeholder confidence.

Event and Campaign Coordinator : Planning, coordinating, and executing corporate events, promotional campaigns, and public engagement activities.

Marketing Communications Specialist : Integrating marketing and communication strategies to support product promotion, customer engagement, and brand growth.

Research Analyst (Communication & Media) : Conducting audience research, analyzing communication trends, and providing insights for campaign strategy and organizational messaging.