Bachelor of Science (Business Administration) and Bachelor of Arts (Communication)

Singapore

 

INTAKE: Jan, May & Aug

Program Overview

SIM GE offers the Bachelor of Science (Business Administration) and Bachelor of Arts (Communication) in collaboration with the University at Buffalo, The State University of New York, USA. This dual-degree program is designed to provide students with a comprehensive understanding of both business administration and communication studies. By combining these two complementary disciplines, students develop strong analytical, managerial, and strategic skills alongside expertise in effective communication, media literacy, and stakeholder engagement. Graduates are equipped to navigate complex business environments, lead organizational initiatives, and communicate effectively across diverse professional contexts, making them highly competitive for a wide range of careers in business, media, and corporate sectors.

Curriculum: The curriculum integrates core courses from both business administration and communication disciplines. Business modules include management principles, financial and managerial accounting, marketing, organizational behavior, operations management, project management, and business ethics. Communication courses cover corporate communication, public relations, media studies, digital communication strategies, intercultural communication, and professional writing. Students also participate in experiential learning through case studies, group projects, presentations, and communication campaigns, enabling them to apply theoretical knowledge to practical challenges in both business and communication contexts.

Research Focus: The program encourages students to engage in research projects that bridge business and communication. Potential research areas include organizational communication effectiveness, marketing strategy and consumer behavior, corporate social responsibility, media influence on business outcomes, and cross-cultural communication in multinational organizations. Through these research activities, students develop critical thinking, data analysis, and problem-solving skills, preparing them to translate insights into actionable strategies for businesses and communication-focused organizations.

Industry Engagement: SIM GE emphasizes strong industry engagement through internships, live projects, workshops, and guest lectures from industry professionals. Students have opportunities to work with businesses, media organizations, marketing agencies, and public relations firms, gaining practical experience in managing communication strategies, marketing campaigns, business operations, and organizational projects. This hands-on exposure enhances professional skills, industry networks, and employability.

Global Perspective: The program incorporates a global outlook, exploring international business strategies, cross-border communication practices, and multicultural organizational dynamics. Students learn to navigate global markets, adapt communication strategies for diverse audiences, and analyze international business challenges. This global perspective prepares graduates to work effectively in multinational corporations, global marketing agencies, media organizations, and cross-cultural business environments, equipping them for success in both local and international professional settings.

Pollster Education

Location

Singapore

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

SGD 25997

Undergraduate Entry Requirements

Application Fee: SGD 545

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of  6.0 or 6.5 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 79 or higher.
  • PTE: Overall score of 55 or higher.

SIM Global Education (SIM GE) in Singapore offers a variety of scholarships to support international students in achieving their academic and professional goals. These scholarships are designed to recognize academic excellence, leadership potential, and community involvement while making quality education more accessible to students from around the world.

Merit-Based Scholarships: SIM GE provides merit-based scholarships to outstanding international students who demonstrate exceptional academic performance and strong leadership qualities. These scholarships may cover partial or full tuition fees, depending on the level of achievement and the program applied for. Merit-based awards are highly competitive and are intended to reward dedication, discipline, and excellence in academics.

Need-Based Scholarships: To assist students who require financial support, SIM Global Education offers need-based scholarships. These scholarships are awarded based on the student’s financial situation, ensuring that talented individuals have access to world-class education regardless of economic background. Applicants are typically required to provide documentation of financial need along with academic records.

Graduates of the Bachelor of Science (Business Administration) and Bachelor of Arts (Communication) program at SIM Global Education, awarded by the University at Buffalo, The State University of New York, have a diverse range of career opportunities across business, media, corporate, and communication sectors. 

Business Analyst : Collecting and analyzing business data to support strategic decision-making, operational improvements, and performance optimization.

Corporate Communications Manager : Developing internal and external communication strategies, managing corporate messaging, and handling stakeholder engagement.

Marketing Manager / Brand Manager : Designing and executing marketing campaigns, managing brand strategies, and integrating communication techniques to enhance market reach.

Public Relations Specialist / Media Relations Officer : Managing media interactions, public relations campaigns, corporate reputation, and crisis communication.

Human Resources Manager / Employee Engagement Lead : Overseeing recruitment, training, internal communication, and employee engagement initiatives within organizations.

Project Manager : Leading organizational projects, coordinating teams, managing timelines, and ensuring strategic objectives are met.

Digital Marketing Specialist / Social Media Strategist : Planning and executing online marketing campaigns, social media content strategies, and digital communication initiatives.

Business Development Manager / Account Manager : Identifying growth opportunities, managing client relationships, negotiating contracts, and driving business expansion.

Consultant (Business & Communication Focus) : Advising organizations on business strategy, communication planning, operational efficiency, and market positioning.

Entrepreneur / Start-up Founder / Business Owner : Applying business and communication knowledge to launch, manage, and grow successful ventures.


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