Bachelor of Arts (Communication and Economics)

Singapore

 

INTAKE: Jan, May & Aug

Program Overview

SIM Global Education (SIM GE) in Singapore, a premier private education institution, offers the Bachelor of Arts (Communication and Economics) in partnership with the University at Buffalo, The State University of New York, USA. This interdisciplinary program combines the analytical rigor of economics with the strategic and practical insights of communication studies. Students gain a strong foundation in economic theory, business analysis, media, public relations, and organizational communication. The program is designed to develop versatile professionals capable of interpreting economic trends, crafting effective communication strategies, and solving complex business and societal challenges in both local and global contexts.

Curriculum: The curriculum provides a comprehensive blend of economics and communication courses. Core subjects include microeconomics, macroeconomics, econometrics, business analytics, media studies, corporate communication, public relations, and digital communication strategies. Students also develop skills in data interpretation, report writing, critical analysis, and strategic communication planning. The program emphasizes experiential learning through projects, case studies, and practical assignments to ensure students can apply theoretical knowledge to real-world economic and communication challenges.

Research Focus: The program encourages students to engage in research exploring economic patterns, market dynamics, media influence, public policy, and communication strategies. Research topics may include economic forecasting, behavioral economics, communication campaigns, digital media analytics, and public opinion analysis. This research focus enhances critical thinking, analytical skills, and the ability to formulate evidence-based recommendations for business, policy, and communication initiatives.

Industry Engagement: SIM GE integrates strong industry engagement through internships, collaborative projects, workshops, and guest lectures from leading economists, communication experts, and industry professionals. Students gain practical exposure to corporate communication, media campaigns, economic research, and business analytics, building networks and hands-on experience that strengthens employability and career readiness.

Global Perspective: The program incorporates a global outlook, examining international economic trends, global markets, cross-cultural communication, and the impact of digital media on global audiences. Opportunities for international exposure, case studies, and collaborative projects with global partners prepare students to navigate complex, multicultural business environments and excel in international careers.

Pollster Education

Location

Singapore

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

SGD 22236

Undergraduate Entry Requirements

Application Fee: SGD 545

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of  6.0 or 6.5 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 79 or higher.
  • PTE: Overall score of 55 or higher.

SIM Global Education (SIM GE) in Singapore offers a variety of scholarships to support international students in achieving their academic and professional goals. These scholarships are designed to recognize academic excellence, leadership potential, and community involvement while making quality education more accessible to students from around the world.

Merit-Based Scholarships: SIM GE provides merit-based scholarships to outstanding international students who demonstrate exceptional academic performance and strong leadership qualities. These scholarships may cover partial or full tuition fees, depending on the level of achievement and the program applied for. Merit-based awards are highly competitive and are intended to reward dedication, discipline, and excellence in academics.

Need-Based Scholarships: To assist students who require financial support, SIM Global Education offers need-based scholarships. These scholarships are awarded based on the student’s financial situation, ensuring that talented individuals have access to world-class education regardless of economic background. Applicants are typically required to provide documentation of financial need along with academic records.

Graduates of the Bachelor of Arts (Communication and Economics) program have diverse and dynamic career opportunities across media, business, finance, policy, and corporate sectors. The program equips students with a strong foundation in economic analysis, communication strategy, data interpretation, and strategic thinking, enabling them to adapt to rapidly changing global markets. 

Economic Analyst : Interpreting economic data, evaluating market trends, and providing insights to guide business or policy decisions. Analysts help organizations and governments make informed decisions by forecasting trends and assessing economic risks.

Corporate Communications Specialist : Developing internal and external communication strategies to enhance organizational reputation and engagement. This role involves managing corporate messaging, employee communications, and strategic media relations.

Market Research Analyst : Conducting research to understand consumer behavior, market conditions, and industry trends. Analysts use surveys, focus groups, and data analytics to provide actionable insights that support marketing, sales, and business strategy.

Public Relations Officer : Managing media relations, campaigns, and brand messaging to maintain a positive public image. Professionals in this role craft press releases, organize events, and handle crisis communication to protect and enhance brand reputation.

Policy Analyst : Researching and analyzing policies, economic trends, and social issues to inform government or organizational decision-making. Policy analysts provide recommendations that influence public policy, corporate governance, or regulatory compliance.

Digital Marketing Specialist : Planning and executing online campaigns, social media strategies, and content marketing initiatives. Specialists optimize digital channels to increase brand visibility, drive engagement, and support business growth.

Financial Analyst : Evaluating financial performance, investment opportunities, and economic implications for organizations. This role involves preparing financial reports, conducting risk assessments, and providing recommendations for investment or operational strategies.

Media Strategist : Creating and implementing strategies for media campaigns, audience engagement, and brand communication. Media strategists analyze media trends, plan content distribution, and optimize campaigns for maximum impact.

Business Development Associate : Identifying growth opportunities, supporting strategic initiatives, and managing client relationships. This role focuses on expanding market presence, developing partnerships, and driving revenue generation.

Consultant (Economics & Communication Focus) : Advising organizations on economic strategy, market positioning, communication planning, and business decision-making. Consultants apply interdisciplinary knowledge to help clients achieve objectives, improve efficiency, and respond to complex challenges.


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