Bachelor of Arts (Honours) Sport and Marketing

Undergraduate Entry Requirements

Application Fee: SGD 545

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of  6.0 or 6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 79 or higher.
• PTE: Overall score of 55 or higher.

SIM Global Education (SIM GE) in Singapore offers a variety of scholarships to support international students in achieving their academic and professional goals. These scholarships are designed to recognize academic excellence, leadership potential, and community involvement while making quality education more accessible to students from around the world.

Merit-Based Scholarships: SIM GE provides merit-based scholarships to outstanding international students who demonstrate exceptional academic performance and strong leadership qualities. These scholarships may cover partial or full tuition fees, depending on the level of achievement and the program applied for. Merit-based awards are highly competitive and are intended to reward dedication, discipline, and excellence in academics.

Need-Based Scholarships: To assist students who require financial support, SIM Global Education offers need-based scholarships. These scholarships are awarded based on the student’s financial situation, ensuring that talented individuals have access to world-class education regardless of economic background. Applicants are typically required to provide documentation of financial need along with academic records.

Graduates of the Bachelor of Arts (Honours) Sport and Marketing program can pursue a wide range of roles across sports, leisure, and marketing industries, building careers that combine strategic thinking, creativity, and industry-specific knowledge. 

Sports Marketing Executive : Responsible for planning, implementing, and evaluating marketing campaigns for sports organizations, teams, and events. This role involves analyzing market trends, developing promotional strategies, coordinating with internal teams and external partners, and monitoring campaign performance to maximize reach and engagement.

Brand and Sponsorship Manager : Focuses on managing sports brands, securing sponsorship deals, and overseeing promotional partnerships. Professionals in this role maintain brand consistency, evaluate potential sponsorship opportunities, negotiate contracts, and develop campaigns that enhance visibility and strengthen relationships with stakeholders.

Digital Marketing Specialist (Sports Focus) : Handles online marketing efforts for sports organizations, including SEO, content marketing, email campaigns, and social media strategies. This role requires expertise in analytics, digital campaign optimization, and audience targeting to drive engagement and promote sports products or events effectively in digital spaces.

Event Manager for Sporting Events : Organizes, coordinates, and manages sporting events, tournaments, and competitions. Responsibilities include budgeting, scheduling, venue management, vendor coordination, and ensuring smooth execution of events. Professionals in this role create memorable experiences for athletes, fans, and sponsors while meeting strategic marketing objectives.

Market Research Analyst (Sports Industry) : Analyzes consumer behavior, market trends, competitor activities, and industry data within the sports sector. This role provides insights that guide decision-making for marketing strategies, product development, and brand positioning. Analysts often use surveys, focus groups, and data analytics tools to inform strategic initiatives.

Sports Communications Coordinator : Manages both internal and external communications for sports organizations. This includes writing press releases, coordinating media relations, handling public inquiries, and maintaining consistent messaging across platforms. Professionals in this role play a key part in enhancing public perception and fostering stakeholder engagement.

Social Media Strategist for Sports Brands : Develops and implements social media campaigns to promote sports organizations, products, and events. Responsibilities include creating engaging content, monitoring engagement metrics, analyzing performance, and adjusting strategies to optimize reach. This role is critical for building strong online communities and driving fan engagement.

Product and Merchandising Manager (Sports Goods) : Oversees the development, promotion, and sales of sports-related products and merchandise. This role involves product planning, inventory management, marketing strategy alignment, and coordinating with production and retail teams to ensure products meet consumer demand and brand standards.

Sales and Business Development Manager (Sports Sector) : Focuses on generating revenue and expanding market presence in the sports industry. Professionals identify business opportunities, establish partnerships, negotiate deals, and implement sales strategies. Strong knowledge of sports marketing and consumer trends enhances their ability to achieve growth targets.

Customer Engagement and Fan Experience Manager : Enhances fan interaction, loyalty programs, and overall customer experience for sports organizations. This role includes developing engagement strategies, creating fan events, leveraging digital platforms for communication, and analyzing feedback to continuously improve the experience. Professionals ensure that fans remain loyal, satisfied, and actively involved with the brand or organization.