Master of Science Management
The Master of Science in Management at SIM Global Education (S...
Bachelor of Arts (Honours) Events Management
Singapore
INTAKE: August
Program Overview
The Bachelor of Arts (Honours) in Events Management at SIM Global Education, awarded by the University of Stirling, is designed to prepare students for dynamic careers in the global events, hospitality, and entertainment industries. The program develops strong organizational, leadership, and strategic skills required to plan, manage, and execute a wide variety of events, including corporate conferences, cultural festivals, exhibitions, and large-scale public gatherings. Graduates acquire both theoretical knowledge and practical expertise to deliver high-quality events that meet stakeholder objectives and exceed audience expectations.
Curriculum: The curriculum combines core management principles with specialized modules in event planning and operations. Key subjects include Event Management, Marketing for Events, Hospitality Management, Financial Management, Risk and Crisis Management, Project Planning, Customer Experience, and Sustainability in Events. Through practical workshops, case studies, live projects, and internships, students gain hands-on experience in organizing and executing events, developing strong problem-solving and decision-making capabilities.
Research Focus: The program emphasizes research in contemporary event management trends, including experiential marketing, sustainable event practices, digital event technologies, audience engagement strategies, and risk management. Students are encouraged to conduct research projects or dissertations that explore real-world challenges in the events sector, applying theoretical frameworks to innovative and practical solutions.
Industry Engagement: SIM Global Education maintains strong partnerships with leading event management companies, hotels, convention centers, and international organizations. Students benefit from internships, industry-led workshops, guest lectures, and networking events, allowing them to apply classroom knowledge in real-world contexts, gain practical insights, and build professional networks that enhance career opportunities.
Global Perspective: The program provides a global outlook on the events industry, preparing graduates to work in multinational corporations, international conferences, cultural festivals, and global hospitality operations. Singapore’s strategic location as a hub for international events and tourism exposes students to global best practices, cross-cultural management, and innovative event technologies. Graduates earn a degree awarded by the University of Stirling, recognized worldwide, enabling them to pursue successful careers in event management, hospitality, and related sectors globally.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14515
Undergraduate Entry Requirements
Application Fee: SGD 545
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 55 or higher.
SIM Global Education (SIM GE) in Singapore offers a variety of scholarships to support international students in achieving their academic and professional goals. These scholarships are designed to recognize academic excellence, leadership potential, and community involvement while making quality education more accessible to students from around the world.
Merit-Based Scholarships: SIM GE provides merit-based scholarships to outstanding international students who demonstrate exceptional academic performance and strong leadership qualities. These scholarships may cover partial or full tuition fees, depending on the level of achievement and the program applied for. Merit-based awards are highly competitive and are intended to reward dedication, discipline, and excellence in academics.
Need-Based Scholarships: To assist students who require financial support, SIM Global Education offers need-based scholarships. These scholarships are awarded based on the student’s financial situation, ensuring that talented individuals have access to world-class education regardless of economic background. Applicants are typically required to provide documentation of financial need along with academic records.
Graduates of the Bachelor of Arts (Honours) Events Management from SIM Global Education, Singapore, awarded by the University of Stirling, acquire strong skills in planning, organizing, and managing events across corporate, cultural, and entertainment sectors. They are prepared to take on diverse roles in the dynamic events and hospitality industry, combining creativity, strategic planning, and operational expertise.
Event Coordinator: Plans and executes corporate events, conferences, and social gatherings, ensuring smooth operations and client satisfaction.
Event Manager: Oversees all aspects of event planning, including budgeting, logistics, team management, and vendor coordination for large-scale events.
Corporate Event Planner: Designs and manages events tailored for businesses, including product launches, seminars, and promotional campaigns.
Exhibition and Trade Show Manager: Organizes exhibitions, trade fairs, and expos, coordinating booths, schedules, and participant engagement.
Wedding and Private Event Planner: Plans and manages weddings, private parties, and social celebrations with attention to detail and client preferences.
Conference and Convention Manager: Manages professional conferences, conventions, and networking events, handling logistics, scheduling, and stakeholder relations.
Hospitality Event Specialist: Integrates event planning with hospitality services, ensuring high-quality guest experiences in hotels, resorts, and venues.
Event Marketing Coordinator: Develops marketing campaigns and promotional strategies to maximize event attendance and engagement.
Festival and Cultural Event Manager: Plans and executes cultural, music, and arts festivals, coordinating performers, venues, and community engagement.
Sponsorship and Partnership Manager: Secures sponsorships, builds partnerships, and manages stakeholder relationships to support event funding and success.
