Master of Business Administration with specialization in Finance
The Master of Business Administration (MBA) with Specialization in Finance...
Bachelor of Business with specialization in Marketing
Mt Albert
INTAKE: Feb, May & Sep
Program Overview
The Bachelor of Business with Specialization in Marketing at the Auckland Institute of Studies (AIS), New Zealand, is designed to provide students with the creative, analytical, and strategic skills required to thrive in the fast-evolving world of marketing. This program focuses on understanding consumer behavior, developing effective marketing strategies, and mastering digital and traditional marketing techniques. Through a balanced blend of theory and practice, students gain the ability to identify market opportunities, build strong brands, and design customer-centric campaigns. The program prepares graduates to become marketing professionals who can adapt to changing market dynamics, leverage technology, and contribute to business success in both local and international markets.
Curriculum: The AIS Bachelor of Business (Marketing) curriculum offers a comprehensive foundation in business principles while emphasizing key areas of marketing. Core business courses such as Accounting, Management Principles, Business Communication, and Economics ensure a solid understanding of organizational operations. The marketing specialization includes subjects like Consumer Behavior, Advertising and Promotion, Marketing Research, Digital Marketing, Brand Management, and Strategic Marketing. Students also engage in case studies and project-based learning to apply marketing theories to real-world business challenges. The program encourages creativity, innovation, and critical thinking—essential skills for designing effective marketing strategies in competitive environments.
Research Focus: Research within the AIS marketing specialization emphasizes real-world problem-solving and data-driven decision-making. Students are encouraged to explore topics such as consumer psychology, brand loyalty, digital transformation in marketing, and global market trends. The program fosters analytical and research skills that enable students to interpret marketing data, evaluate consumer insights, and predict market behavior. Under the guidance of experienced faculty, students conduct applied research projects that help businesses understand customer needs and market dynamics. This focus on research ensures that graduates are well-prepared to contribute strategically to marketing and business development.
Industry Engagement: AIS maintains strong connections with New Zealand’s marketing and business communities, offering students valuable exposure to industry practices. Guest lectures, company visits, and internship opportunities provide practical insights into how marketing strategies are implemented in real-world settings. Students collaborate on live projects with industry partners, gaining hands-on experience in campaign planning, market analysis, and brand development. This industry engagement bridges the gap between academic learning and professional application, ensuring that AIS graduates are ready to excel in diverse marketing roles upon graduation.
Global Perspective: The AIS marketing program is designed with a global outlook, preparing students to operate effectively in international business environments. The curriculum integrates global marketing concepts, cross-cultural consumer behavior, and international branding strategies. Students study international case studies and learn how global trends such as digitalization, sustainability, and cultural diversity influence marketing decisions. The multicultural environment at AIS enhances intercultural communication skills and encourages collaboration among students from around the world. This global perspective ensures that AIS graduates can confidently manage marketing functions in multinational organizations and international markets.
Location
Mt Albert
Score
IELTS 6
Tuition Fee
NZD 22448
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 60.
- PTE: A minimum overall score of 50.
The Auckland Institute of Studies (AIS) is dedicated to supporting talented and deserving international students through a range of scholarships and financial aid programs.
Academic Merit Scholarships: Awarded to students who demonstrate outstanding academic performance in their previous studies. These scholarships reward excellence and encourage continued high achievement at AIS.
Course-Specific Scholarships: Available for selected programs in Business, Information Technology, and Hospitality Management. These scholarships are designed to attract talented students to high-demand disciplines.
Alumni and Continuing Student Discounts: Granted to AIS graduates who wish to continue their education at the institute. This initiative encourages lifelong learning and supports career advancement.
The Bachelor of Business with Specialization in Marketing from the Auckland Institute of Studies (AIS), New Zealand, provides students with the essential knowledge and practical skills required to build successful careers in the dynamic field of marketing and brand management.
Marketing Manager: Marketing Managers develop and implement marketing strategies to promote products or services and enhance brand value. AIS equips students with analytical, creative, and managerial skills, enabling them to lead marketing teams and coordinate campaigns across multiple channels.
Brand Manager: Brand Managers are responsible for building and maintaining a brand’s image, positioning, and reputation. Graduates from AIS gain expertise in consumer behavior, product strategy, and brand communication, helping them establish and strengthen brand identities in competitive markets.
Digital Marketing Specialist: Digital Marketing Specialists design and execute online marketing campaigns using tools such as SEO, SEM, social media, and content marketing. The AIS curriculum provides strong digital literacy and data analytics skills, preparing graduates for success in the growing digital marketing sector.
Market Research Analyst: Market Research Analysts study consumer preferences, market trends, and competitive dynamics to help companies make data-driven decisions. AIS trains students to conduct quantitative and qualitative research, analyze data, and generate actionable business insights.
Advertising Executive: Advertising Executives plan and manage promotional campaigns that connect brands with their target audiences. AIS provides students with the creativity, communication, and project management skills necessary to excel in advertising agencies and corporate marketing departments.
Sales Manager: Sales Managers lead sales teams, develop strategies to increase revenue, and build long-term customer relationships. The AIS program enhances leadership, negotiation, and strategic planning skills essential for managing sales operations effectively.
Public Relations Specialist: Public Relations Specialists manage an organization’s public image and communication strategies. AIS graduates learn to craft persuasive messages, handle media relations, and manage crisis communication, ensuring positive brand reputation and stakeholder trust.
Content Strategist: Content Strategists create and manage marketing content that aligns with a company’s brand voice and business goals. AIS students gain skills in copywriting, storytelling, and digital engagement, enabling them to design effective content strategies across online platforms.
Product Manager: Product Managers oversee the development, marketing, and performance of products in the market. AIS provides comprehensive training in product lifecycle management, pricing strategy, and market analysis, equipping graduates for strategic product leadership roles.
Social Media Manager: Social Media Managers develop and implement social media campaigns to enhance brand presence and audience engagement. AIS prepares students with hands-on experience in digital marketing tools, analytics, and online communication strategies that drive brand growth and loyalty.
