Master of Business Administration with specialization in Finance
The Master of Business Administration (MBA) with Specialization in Finance...
Master of Business Administration with specialization in Marketing
Mt Albert
INTAKE: Feb, Mar, May, Jul, Sept & Nov
Program Overview
The Master of Business Administration (MBA) with Specialization in Marketing at the Auckland Institute of Studies (AIS), New Zealand, is a globally respected postgraduate program designed to cultivate strategic, analytical, and creative marketing professionals equipped to thrive in the fast-changing global marketplace. This program combines a strong foundation in business management with advanced marketing principles, empowering students to develop innovative marketing strategies, build brand value, and lead organizations toward sustainable growth. With a focus on practical learning and international business perspectives, AIS prepares graduates to navigate modern marketing challenges across diverse industries and global markets.
Curriculum: The MBA (Marketing) curriculum at AIS is structured to provide a comprehensive understanding of key business disciplines while emphasizing marketing strategy and consumer engagement. Core subjects include Strategic Management, Financial Management, International Business, Managerial Economics, and Leadership. Specialized marketing courses such as Marketing Management, Consumer Behavior, Brand Management, Digital Marketing, and Strategic Marketing Planning allow students to develop expertise in understanding market trends, customer insights, and innovative promotional techniques. The curriculum integrates real-world case studies, marketing simulations, and industry projects to ensure that students gain hands-on experience in designing and implementing effective marketing campaigns.
Research Focus: AIS places a strong emphasis on applied research and evidence-based marketing strategies, encouraging students to explore emerging trends and challenges in the global marketing landscape. Research areas often include digital transformation in marketing, consumer psychology, brand loyalty, sustainable marketing practices, and the impact of social media on consumer behavior. Under the guidance of experienced faculty members, students learn to conduct market research, analyze data-driven insights, and apply academic theories to real-world business contexts. This research-oriented approach enhances critical thinking and equips graduates to make informed marketing decisions that drive organizational success.
Industry Engagement: A hallmark of the AIS MBA program is its deep connection with the business community. The MBA in Marketing incorporates industry engagement through internships, workshops, and networking events with marketing professionals and corporate leaders. Students gain exposure to real business environments, marketing agencies, and corporate brand operations, allowing them to understand how marketing strategies are developed and executed in practice. Through live projects and guest lectures, AIS ensures that students are industry-ready, confident, and capable of applying classroom knowledge to complex marketing scenarios. This strong professional network also supports career development and job placements in leading organizations worldwide.
Global Perspective: The AIS MBA (Marketing) offers a truly global learning experience, attracting a diverse cohort of students from across the world. The multicultural environment fosters cross-cultural understanding, creativity, and collaboration—skills that are essential in international marketing roles. The curriculum integrates global marketing strategies, international consumer trends, and cross-border business practices, preparing students to work effectively in multinational corporations. AIS also emphasizes ethical marketing, sustainability, and social responsibility, ensuring graduates are not only effective marketers but also responsible leaders who can adapt to global market dynamics.
Location
Mt Albert
Score
IELTS 6.5
Tuition Fee
NZD 40560
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 79.
- PTE: A minimum overall score of 58.
The Auckland Institute of Studies (AIS) is dedicated to supporting talented and deserving international students through a range of scholarships and financial aid programs.
Academic Merit Scholarships: Awarded to students who demonstrate outstanding academic performance in their previous studies. These scholarships reward excellence and encourage continued high achievement at AIS.
Course-Specific Scholarships: Available for selected programs in Business, Information Technology, and Hospitality Management. These scholarships are designed to attract talented students to high-demand disciplines.
Alumni and Continuing Student Discounts: Granted to AIS graduates who wish to continue their education at the institute. This initiative encourages lifelong learning and supports career advancement.
The Master of Business Administration (MBA) with Specialization in Marketing from the Auckland Institute of Studies (AIS), New Zealand, opens up a diverse range of rewarding and high-demand career opportunities across industries such as advertising, digital media, retail, consulting, and global brand management.
Marketing Manager: Marketing Managers are responsible for developing, implementing, and overseeing marketing strategies that promote a company’s products or services. AIS graduates gain expertise in market research, brand positioning, and campaign management, allowing them to drive business growth through effective marketing initiatives.
Brand Manager: Brand Managers focus on building and maintaining a brand’s image, reputation, and customer loyalty. The AIS MBA program trains students in brand strategy, storytelling, and consumer psychology, helping them craft marketing campaigns that enhance brand equity and market visibility.
Digital Marketing Specialist: Digital Marketing Specialists manage online marketing strategies, including social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. AIS graduates are skilled in using digital tools and analytics to enhance brand engagement and online presence.
Market Research Analyst: Market Research Analysts collect and analyze market data to identify trends, customer preferences, and competitive dynamics. The AIS MBA curriculum develops strong analytical and research capabilities, enabling graduates to interpret insights that guide product development and marketing strategies.
Sales Manager: Sales Managers lead sales teams, develop revenue growth strategies, and maintain strong client relationships. Through practical business training and leadership development, AIS equips graduates with negotiation, communication, and management skills that drive business performance.
Advertising and Promotions Manager: Advertising and Promotions Managers plan and execute creative advertising campaigns to boost brand awareness and product sales. AIS graduates gain practical experience in campaign design, media planning, and budget management, preparing them to lead high-impact marketing efforts.
Public Relations Manager: Public Relations Managers are responsible for maintaining a company’s public image and managing media relations. The AIS MBA program strengthens communication and strategic thinking skills, enabling graduates to create compelling PR strategies and handle corporate communications effectively.
Product Manager: Product Managers oversee the development, pricing, and marketing of products from concept to launch. The AIS curriculum provides a strong understanding of market analysis, consumer needs, and competitive strategy, preparing graduates to manage successful product portfolios.
Business Development Manager: Business Development Managers identify new market opportunities, establish client partnerships, and expand business operations. AIS graduates are equipped with entrepreneurial thinking and strategic planning skills that enable them to drive company growth in both domestic and international markets.
Entrepreneur / Marketing Consultant: Many AIS graduates choose to become entrepreneurs or independent marketing consultants. With expertise in global marketing trends, digital strategies, and business management, they launch their own ventures or provide consultancy services to help organizations enhance brand performance and market competitiveness.
