MSc in International Tourism, Hospitality and Event Management

The University of Hertfordshire, Sharjah offers a comprehensive MSc in International Tourism, Hospitality, and Event Management designed for professionals seeking advanced knowledge and leadership roles in the global tourism and hospitality industry. This program provides an in-depth understanding of tourism management, hospitality operations, and event planning while emphasizing strategic, operational, and entrepreneurial skills. Graduates are prepared to manage hotels, resorts, travel organizations, event management companies, and tourism boards, developing the expertise required to excel in dynamic and competitive international markets.

Curriculum: The curriculum combines core business management modules with specialized courses in tourism, hospitality, and event management. Students study subjects such as strategic tourism management, hospitality operations, event planning and management, sustainable tourism, marketing for tourism and hospitality, and financial management in service industries. The program includes case studies, simulations, and live project work to provide hands-on experience in managing real-world tourism, hospitality, and event challenges. Elective modules allow students to focus on areas such as international hotel management, cultural tourism, or luxury brand management, aligning learning with career goals.

Research Focus: The MSc emphasizes applied research in areas such as tourism trends, hospitality innovation, event management strategies, and sustainable development. Students undertake research projects or dissertations that analyze industry challenges, explore consumer behavior, and develop evidence-based solutions for improving service quality and operational efficiency. This research-focused approach enhances analytical skills, critical thinking, and the ability to contribute to the strategic development of the tourism and hospitality sector.

Industry Engagement: University of Hertfordshire, Sharjah maintains strong connections with hotels, resorts, travel agencies, event management companies, and tourism boards. Students benefit from internships, live consultancy projects, workshops, and guest lectures delivered by industry leaders, providing practical exposure and networking opportunities. These experiences allow students to apply theoretical knowledge to real-world scenarios, understand industry trends, and develop professional skills that enhance employability.

Global Perspective: The MSc in International Tourism, Hospitality, and Event Management emphasizes a global perspective, preparing students to operate effectively in multicultural and international environments. The curriculum includes global case studies, cross-cultural management practices, and international tourism strategies, equipping graduates to manage global operations and events. Exposure to a diverse student body fosters collaboration, cross-cultural understanding, and the ability to implement best practices in international hospitality and tourism management.

Postgraduate Entry Requirements

Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their bachelor's degree.

English Language Proficiency:

• IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.

The University of Hertfordshire, Sharjah, through its UAE partner Success Point College, offers a range of scholarship opportunities to support international students in pursuing a high-quality British education in the UAE. 

Merit-Based Scholarships: Awarded to students with outstanding academic achievements, these scholarships can cover a significant portion of tuition fees. Students are assessed based on their previous grades, standardized test scores, and overall academic performance.

Need-Based Scholarships: Designed to support students who demonstrate financial need, ensuring that economic constraints do not hinder access to quality education.

The MSc in International Tourism, Hospitality, and Event Management at the University of Hertfordshire, Sharjah, UAE, equips graduates with advanced knowledge, practical skills, and strategic insight needed to excel in the global tourism, hospitality, and events sectors.

Hotel Manager / Operations Manager: Oversee hotel operations, manage staff, optimize resources, and ensure exceptional guest experiences while maintaining operational efficiency.

Event Manager / Coordinator: Plan, organize, and execute corporate events, conferences, exhibitions, and social gatherings while managing logistics, budgets, and client expectations.

Tourism Development Manager: Lead tourism projects, develop destination strategies, and promote sustainable tourism initiatives in collaboration with government and private organizations.

Hospitality Consultant: Provide strategic advice to hotels, resorts, and service organizations to improve operations, customer satisfaction, and profitability.

Resort Manager: Manage luxury resorts, coordinate service delivery, oversee guest experiences, and ensure high-quality operational standards.

Travel and Tour Manager: Design, manage, and promote travel packages, excursions, and tours while ensuring compliance with industry standards and customer satisfaction.

Event Marketing Manager: Develop marketing strategies for events, exhibitions, and festivals, including digital promotion, sponsorship acquisition, and audience engagement.

Cruise Line Manager: Oversee cruise operations, hospitality services, and onboard events while ensuring safety, compliance, and superior passenger experiences.

Destination Manager / Tourism Officer: Manage and promote tourist destinations, develop marketing campaigns, and implement initiatives to boost visitor numbers and local economic growth.

Entrepreneur / Hospitality Business Owner: Launch and manage hospitality ventures, event planning businesses, or tourism startups, leveraging strategic, operational, and marketing expertise.