Master of Business Administration
The University of Hertfordshire, Sharjah, UAE offers a comprehensive Master of Business...
BA (Hons) Event Management and Tourism
Sharjah
INTAKE: September
Program Overview
The University of Hertfordshire, Sharjah offers a BA (Hons) in Event Management and Tourism designed to prepare students for dynamic careers in the events, hospitality, and tourism industries. The program equips students with the skills to plan, organize, and manage events and tourism operations, combining strategic management principles with practical applications. Graduates gain a deep understanding of the operational, marketing, and financial aspects of the tourism and events sector, preparing them for leadership roles in hotels, resorts, event management companies, tourism boards, and international travel organizations.
Curriculum: The curriculum integrates core business and management modules with specialized subjects in event planning, tourism management, and hospitality operations. Students study topics such as event marketing, sustainable tourism, hospitality operations, project management, financial management in events and tourism, and customer service excellence. Practical components include case studies, live projects, and simulations, allowing students to apply theoretical knowledge to real-world scenarios. Elective modules enable students to specialize in areas such as luxury tourism, international event management, or cultural tourism, tailoring their studies to career goals.
Research Focus: The BA (Hons) Event Management and Tourism program emphasizes applied research in tourism trends, event planning strategies, sustainable tourism, and customer experience management. Students undertake research projects or dissertations analyzing current industry challenges, emerging market trends, and operational strategies. This research component develops critical thinking, problem-solving, and analytical skills essential for effective decision-making in tourism and events management.
Industry Engagement: University of Hertfordshire, Sharjah maintains strong partnerships with hotels, resorts, event management agencies, travel companies, and tourism boards. Students gain practical exposure through internships, live projects, workshops, and guest lectures from industry experts. These opportunities allow students to build professional networks, gain hands-on experience, and understand industry standards and best practices.
Global Perspective: The program provides a global outlook, preparing students to manage international tourism operations and events across diverse cultural contexts. Students study global case studies, cross-cultural management practices, and international tourism policies. Exposure to a diverse student community enhances cultural awareness, collaboration, and adaptability, equipping graduates to operate effectively in multicultural and international business environments.
Location
Sharjah
Score
IELTS 6
Tuition Fee
AED 30000
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
The University of Hertfordshire, Sharjah, through its UAE partner Success Point College, offers a range of scholarship opportunities to support international students in pursuing a high-quality British education in the UAE.
Merit-Based Scholarships: Awarded to students with outstanding academic achievements, these scholarships can cover a significant portion of tuition fees. Students are assessed based on their previous grades, standardized test scores, and overall academic performance.
Need-Based Scholarships: Designed to support students who demonstrate financial need, ensuring that economic constraints do not hinder access to quality education.
The BA (Hons) Event Management and Tourism program at the University of Hertfordshire, Sharjah, UAE, equips graduates with comprehensive skills in event planning, tourism operations, hospitality management, and customer experience.
Event Manager / Coordinator: Plan, organize, and execute corporate, social, and cultural events while managing logistics, budgets, and stakeholder relationships.
Tourism Development Manager: Develop and implement tourism strategies, promote destinations, and enhance visitor experiences to support local and international tourism growth.
Hotel / Resort Manager: Oversee operations, manage staff, and ensure high-quality service delivery in hospitality establishments.
Conference & Exhibition Manager: Manage large-scale conferences, exhibitions, and trade shows, coordinating logistics, marketing, and client relations.
Travel and Tour Manager: Design, manage, and promote travel packages and guided tours, ensuring customer satisfaction and operational efficiency.
Destination Manager / Tourism Officer: Promote destinations, coordinate tourism campaigns, and work with stakeholders to attract visitors and boost local economies.
Event Marketing Specialist: Plan and execute marketing strategies for events, including social media campaigns, sponsorships, and promotional activities.
Luxury & Leisure Tourism Manager: Manage high-end tourism experiences, including resorts, cruise lines, and exclusive travel services.
Entrepreneur / Event Planning Business Owner: Launch and manage ventures in event management, tourism consultancy, or travel services.
Hospitality Consultant: Advise hotels, resorts, and tourism organizations on operational efficiency, service improvement, and customer experience strategies.
