Master in Business Administration (MBA)
Helvetic Business School (HBS) in Switzerland is renowned for its dynamic and internati...
MBA + M.A. Strategic Marketing Management (Dual degree)
Vevey (CH) & Munich or Berlin (DE)
INTAKE: Jan, April & Sept
Program Overview
Helvetic Business School (HBS), Switzerland, offers a cutting-edge MBA + M.A. Strategic Marketing Management dual-degree program designed for professionals who aspire to excel in marketing leadership roles. This dual-degree program provides a robust combination of advanced business management training and specialized strategic marketing expertise. It equips students with the skills to design, implement, and manage innovative marketing strategies across diverse industries. Graduates gain a deep understanding of market dynamics, consumer behavior, brand development, and digital marketing trends, preparing them to drive business growth in competitive and globalized markets.
Curriculum: The curriculum is structured to integrate core business management disciplines with advanced strategic marketing modules. Key areas of study include Strategic Management, Marketing Strategy, Brand Management, Consumer Behavior, Digital Marketing, Marketing Analytics, Sales Management, Business Communication, Product & Service Innovation, and International Marketing. The program emphasizes experiential learning through real-world projects, case studies, simulations, and capstone assignments, ensuring students can apply theoretical knowledge to practical marketing challenges.
Research Focus: HBS encourages applied research that addresses contemporary marketing challenges and strategic business opportunities. Students explore topics such as digital marketing transformation, brand positioning, consumer insights, market segmentation, customer experience management, and international marketing strategies. The research component enhances critical thinking and equips graduates to develop data-driven marketing solutions and innovative strategies that impact business performance positively.
Industry Engagement: The dual-degree program incorporates strong industry engagement through partnerships with leading corporations, marketing agencies, and consultancies. Students gain hands-on experience via internships, live projects, workshops, and networking events with industry professionals. This exposure ensures graduates are prepared to implement effective marketing campaigns, optimize brand strategies, and contribute to organizational growth immediately upon graduation.
Global Perspective: HBS provides international exposure through its dual-degree structure, enabling students to collaborate with peers from diverse cultural and professional backgrounds. The program includes global case studies, international seminars, and cross-border marketing insights, preparing graduates to navigate global markets, understand multicultural consumer behavior, and lead strategic marketing initiatives for multinational organizations.
Location
Vevey (CH) & Munich or Berlin (DE)
Score
IELTS 6
Tuition Fee
CHf 13500
Postgraduate Entry Requirements
Application Fee: CHF 150
Academic Qualifications: Applicants should have completed a relevant bachelor's degree or its equivalent with a minimum academic achievement of 55% or above. The bachelor's degree should be from an accredited institution.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 6.0.
- TOEFL: A minimum overall score of 94.
Helvetic Business School (HBS), Switzerland, offers a range of scholarships to support international students in achieving their academic goals while reducing the financial burden of studying abroad. These scholarships are designed to reward merit, leadership, and potential, making higher education more accessible to talented students worldwide.
Merit-Based Scholarships: HBS provides scholarships to students with outstanding academic achievements. These awards recognize high grades, exceptional performance in previous studies, or notable accomplishments in extracurricular activities. Merit-based scholarships aim to motivate students to excel and contribute positively to the HBS community.
Need-Based Scholarships: International students demonstrating financial need may be eligible for need-based scholarships. HBS evaluates applications carefully to ensure deserving students receive financial assistance that allows them to focus on their studies without monetary stress.
Helvetic Business School (HBS), Switzerland, offers a globally recognized MBA + M.A. Strategic Marketing Management dual-degree program that equips graduates with advanced business management knowledge and specialized expertise in strategic marketing. This dual-degree program prepares professionals to take on leadership roles in marketing, brand management, digital strategy, and business development across global industries.
Marketing Manager: Develop and execute marketing strategies, oversee campaigns, and manage marketing teams to achieve business objectives.
Brand Manager: Lead brand positioning, identity, and communications, ensuring consistent messaging and customer engagement across all channels.
Digital Marketing Manager: Manage online marketing initiatives, including SEO, social media, content marketing, and digital advertising, to boost brand visibility and engagement.
Product Marketing Manager: Plan and execute product launch strategies, conduct market research, analyze consumer insights, and optimize product performance.
Sales & Business Development Manager: Identify growth opportunities, build strategic partnerships, and expand market presence to drive revenue and business development.
Marketing Analyst / Marketing Data Specialist: Analyze marketing data, track campaign performance, generate insights, and inform strategic marketing decisions.
Advertising & Communications Manager: Oversee advertising campaigns, develop creative content, and manage communication strategies to enhance brand awareness.
Customer Experience Manager: Optimize customer touchpoints, improve satisfaction, and implement strategies to increase loyalty and retention.
Consultant – Marketing & Strategy: Advise organizations on marketing strategy, brand development, market entry, and business growth initiatives.
Entrepreneur / Marketing Startup Founder: Utilize strategic marketing and business management expertise to launch and grow marketing-focused startups or consultancies.
