Master in Business Administration (MBA)
Helvetic Business School (HBS) in Switzerland is renowned for its dynamic and internati...
MBA + M.A. Luxury, Fashion & Sales Management (Dual degree)
Vevey (CH) & Munich or Berlin (DE)
INTAKE: Jan, April & Sept
Program Overview
Helvetic Business School (HBS), Switzerland, offers an exclusive MBA + M.A. Luxury, Fashion & Sales Management dual-degree program, designed for professionals seeking leadership roles in the luxury, fashion, and high-end retail sectors. This dual-degree program combines advanced business management education with specialized expertise in luxury brand management, fashion marketing, and sales strategies. Graduates gain the skills to navigate global luxury markets, lead brand innovation, and develop strategic initiatives that drive growth in competitive industries.
Curriculum: The curriculum integrates core business management principles with specialized modules in luxury, fashion, and sales management. Key subjects include Strategic Management, Financial Analysis, Marketing Strategy, Brand Management, Consumer Behavior, Retail Operations, Luxury Brand Marketing, Fashion Merchandising, Sales Leadership, Digital Marketing for Luxury, and E-commerce Strategies. The program emphasizes experiential learning through case studies, industry projects, and internships, ensuring students acquire practical skills alongside theoretical knowledge.
Research Focus: HBS emphasizes applied research in luxury, fashion, and sales sectors. Students explore topics such as luxury consumer behavior, brand positioning, market trends, omnichannel sales strategies, and sustainable fashion. Research activities foster critical thinking and enable students to generate actionable insights that contribute to business strategy, brand growth, and innovation in the luxury and fashion industries.
Industry Engagement: The dual-degree program includes strong industry engagement, with partnerships and collaborations with leading luxury brands, fashion houses, and retail companies. Students participate in internships, live projects, workshops, and networking events with industry professionals. This hands-on experience ensures graduates are well-prepared to tackle real-world business challenges and drive value in luxury and fashion sectors.
Global Perspective: HBS provides international exposure through its dual-degree structure, allowing students to interact with peers from diverse cultural and professional backgrounds. Students gain insights into global luxury and fashion markets, analyze international case studies, and participate in global seminars. This international perspective equips graduates to operate in multicultural environments and implement strategies for luxury brands and fashion businesses worldwide.
Location
Vevey (CH) & Munich or Berlin (DE)
Score
IELTS 6
Tuition Fee
CHf 13500
Postgraduate Entry Requirements
Application Fee: CHF 150
Academic Qualifications: Applicants should have completed a relevant bachelor's degree or its equivalent with a minimum academic achievement of 55% or above. The bachelor's degree should be from an accredited institution.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 6.0.
- TOEFL: A minimum overall score of 94.
Helvetic Business School (HBS), Switzerland, offers a range of scholarships to support international students in achieving their academic goals while reducing the financial burden of studying abroad. These scholarships are designed to reward merit, leadership, and potential, making higher education more accessible to talented students worldwide.
Merit-Based Scholarships: HBS provides scholarships to students with outstanding academic achievements. These awards recognize high grades, exceptional performance in previous studies, or notable accomplishments in extracurricular activities. Merit-based scholarships aim to motivate students to excel and contribute positively to the HBS community.
Need-Based Scholarships: International students demonstrating financial need may be eligible for need-based scholarships. HBS evaluates applications carefully to ensure deserving students receive financial assistance that allows them to focus on their studies without monetary stress.
Helvetic Business School (HBS), Switzerland, offers an elite MBA + M.A. Luxury, Fashion & Sales Management dual-degree program designed for professionals aiming to pursue leadership roles in luxury brands, fashion houses, retail management, and high-end sales.
Luxury Brand Manager: Oversee the development, positioning, and promotion of high-end brands, ensuring consistent brand identity and premium customer experiences across global markets.
Fashion Marketing Manager: Develop and execute marketing strategies for fashion brands, manage advertising campaigns, and optimize consumer engagement through both digital and traditional channels.
Retail Operations Manager: Manage the operational aspects of high-end retail stores, including staffing, inventory management, customer experience, and sales performance.
Sales Director / Head of Sales: Lead sales teams, design sales strategies, set performance targets, and drive revenue growth in luxury and fashion organizations.
Merchandising Manager: Plan and implement product assortments, analyze market trends, and optimize pricing strategies to maximize profitability and customer satisfaction.
Digital Marketing & E-commerce Manager: Manage online presence, develop e-commerce strategies, run digital campaigns, and utilize analytics to enhance brand visibility and sales performance in luxury markets.
Fashion Buyer / Product Buyer: Select and procure merchandise for luxury and fashion retail businesses, analyzing market trends, consumer preferences, and supplier relationships.
Event & PR Manager (Luxury & Fashion): Organize brand events, fashion shows, and PR campaigns to strengthen brand positioning and maintain strong relationships with clients, media, and industry influencers.
Consultant – Luxury & Fashion Strategy: Advise luxury brands and fashion businesses on market expansion, brand positioning, operational efficiency, and innovative growth strategies.
Entrepreneur / Fashion & Luxury Startup Founder: Launch and manage luxury-focused or fashion-oriented startups, leveraging advanced business management, marketing, and sales knowledge to create innovative products or services.
