Master in Business Administration (MBA)
Helvetic Business School (HBS) in Switzerland is renowned for its dynamic and internati...
MBA + M.A. Digital Marketing (Dual degree)
Vevey (CH) & Munich or Berlin (DE)
INTAKE: Jan, April & Sept
Program Overview
Helvetic Business School (HBS), Switzerland, offers a unique MBA + M.A. Digital Marketing dual-degree program in collaboration with the International School of Management (ISM), Germany. This program is specifically designed for professionals who want to combine advanced business management skills with specialized expertise in digital marketing. It equips students with a strategic understanding of business operations, leadership, and the latest trends in digital marketing, preparing them to thrive in competitive global markets. The dual-degree structure ensures graduates earn both an MBA and an M.A., providing a strong foundation for leadership and innovation in the digital economy.
Curriculum: The curriculum integrates core management principles with specialized digital marketing modules. Key areas of study include Strategic Management, Financial Analysis, Marketing Strategy, Leadership, Brand Management, Consumer Behavior, Digital Marketing Strategies, Social Media Marketing, Search Engine Optimization (SEO), Content Marketing, Data Analytics, and E-commerce. The program emphasizes experiential learning through case studies, projects, and practical assignments, ensuring students can apply theoretical knowledge to real-world business scenarios.
Research Focus: HBS encourages applied research that addresses contemporary business and digital marketing challenges. Students engage in projects focused on digital transformation, online consumer behavior, marketing analytics, social media strategy, and e-commerce innovation. The program fosters critical thinking and evidence-based decision-making, enabling students to generate actionable insights that can influence business strategy and marketing practices on a global scale.
Industry Engagement: The dual-degree program includes extensive industry engagement through internships, corporate projects, workshops, and networking events with global business leaders. Students interact with professionals from marketing, finance, and consulting sectors, gaining hands-on experience in digital campaigns, market analysis, and strategic business planning. This practical exposure ensures that graduates are workplace-ready and capable of contributing to business growth immediately upon graduation.
Global Perspective: With its international study structure in Switzerland and Germany, HBS provides students with multicultural exposure and a global business perspective. Students collaborate with peers from diverse professional and cultural backgrounds, participate in international seminars, and analyze global case studies. This prepares graduates to navigate cross-border business challenges, lead international teams, and implement strategies for multinational organizations effectively.
Location
Vevey (CH) & Munich or Berlin (DE)
Score
IELTS 6
Tuition Fee
CHf 13500
Postgraduate Entry Requirements
Application Fee: CHF 150
Academic Qualifications: Applicants should have completed a relevant bachelor's degree or its equivalent with a minimum academic achievement of 55% or above. The bachelor's degree should be from an accredited institution.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 6.0.
- TOEFL: A minimum overall score of 94.
Helvetic Business School (HBS), Switzerland, offers a range of scholarships to support international students in achieving their academic goals while reducing the financial burden of studying abroad. These scholarships are designed to reward merit, leadership, and potential, making higher education more accessible to talented students worldwide.
Merit-Based Scholarships: HBS provides scholarships to students with outstanding academic achievements. These awards recognize high grades, exceptional performance in previous studies, or notable accomplishments in extracurricular activities. Merit-based scholarships aim to motivate students to excel and contribute positively to the HBS community.
Need-Based Scholarships: International students demonstrating financial need may be eligible for need-based scholarships. HBS evaluates applications carefully to ensure deserving students receive financial assistance that allows them to focus on their studies without monetary stress.
Helvetic Business School (HBS), Switzerland, offers a globally recognized MBA + M.A. Digital Marketing dual-degree program in partnership with the International School of Management (ISM), Germany.
Digital Marketing Manager: Lead digital marketing campaigns, manage online presence, and develop strategies to enhance brand visibility across multiple digital channels.
E-commerce Manager: Oversee online retail operations, optimize website performance, manage product listings, and improve customer experience to drive sales growth.
Social Media Strategist: Plan and execute social media campaigns, create engaging content, and analyze social media metrics to boost audience engagement and brand awareness.
SEO Specialist / Search Engine Marketing Manager: Optimize website content and digital campaigns for search engines, improve organic traffic, and enhance online visibility.
Content Marketing Manager: Develop and implement content strategies, create valuable content for blogs, websites, and social platforms, and align messaging with business objectives.
Data Analyst / Marketing Analyst: Collect and analyze marketing data, evaluate campaign performance, and provide actionable insights to inform strategic decisions.
Brand Manager: Develop and maintain a strong brand identity, manage brand positioning, and oversee marketing initiatives that drive brand equity.
Marketing Automation Specialist: Implement and manage marketing automation tools, streamline marketing workflows, and improve customer engagement through personalized campaigns.
Product Marketing Manager: Plan and execute marketing strategies for specific products or services, including market research, positioning, and promotion.
Entrepreneur / Digital Marketing Startup Founder: Utilize knowledge of business management and digital marketing to launch and manage startups, digital agencies, or innovative online businesses.
