Master in Digital Marketing and Communication
The Master in Digital Marketing and Communication at the International...
Bachelor in Communication and Digital Media
Geneva
INTAKE: Feb & Sept
Program Overview
The Bachelor in Communication and Digital Media at IIG is designed to prepare students for careers in media, digital communication, marketing, and content creation. The program emphasizes both theoretical knowledge and practical application, equipping students with skills in storytelling, digital marketing, social media management, multimedia production, and strategic communication. Students graduate ready to design, manage, and implement innovative communication strategies across digital platforms and traditional media channels.
Curriculum: The curriculum combines core communication and media studies with specialized digital media courses. Key areas of study include digital marketing, social media strategy, content creation, multimedia production, public relations, branding, visual communication, media ethics, and digital analytics. Students engage in hands-on projects, workshops, and simulations to gain practical experience using industry-standard tools and technologies. Capstone projects allow students to integrate their knowledge into real-world campaigns and strategies.
Research Focus: The program emphasizes research in emerging communication technologies, social media trends, digital branding, and audience engagement. Students explore data-driven strategies for content creation, analyze digital media campaigns, and study the impact of digital communication on society, business, and culture. This research-driven approach ensures students develop analytical thinking and the ability to make informed, strategic communication decisions.
Industry Engagement: IIG maintains strong connections with media organizations, marketing agencies, tech firms, and multinational corporations. Students benefit from internships, guest lectures, and industry-led projects, gaining practical exposure and building professional networks. Collaborations with industry professionals allow students to apply theoretical knowledge to live projects, enhancing their employability in digital communication and media sectors.
Global Perspective: The Bachelor in Communication and Digital Media provides a multicultural learning environment, attracting students and faculty from diverse backgrounds. The program emphasizes international communication strategies, cross-cultural media management, and global digital trends. Students develop the skills needed to operate effectively in multinational organizations and adapt to rapidly evolving communication technologies worldwide.
Location
Geneva
Score
IELTS 6
Tuition Fee
CHf 34500
Undergraduate Entry Requirements
Application Fee: CHF 150
Academic Qualifications: Prospective undergraduate students typically need to have completed their secondary education with a minimum academic achievement of 55% or above in their high school or equivalent qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 6.0.
- TOEFL: A minimum overall score of 80.
The International Institute in Geneva (IIG) is supporting international students by offering a range of scholarships and financial aid opportunities. These scholarships aim to make high-quality education accessible to talented students from around the world, recognizing academic excellence, leadership potential, and professional ambition.
Merit-Based Scholarships: IIG provides merit-based scholarships to students who demonstrate exceptional academic performance, leadership skills, and dedication to their chosen field. These scholarships can cover partial or full tuition fees, depending on the student’s achievements and program requirements.
Need-Based Financial Aid: For international students who require financial assistance, IIG offers need-based support. Applicants must provide documentation of their financial circumstances, and aid is awarded to help cover tuition, living expenses, or both, ensuring that financial constraints do not hinder educational opportunities.
Graduates from the International Institute in Geneva (IIG), Switzerland, with a Bachelor in Communication and Digital Media, are equipped with a versatile skill set that allows them to pursue a broad range of careers in media, marketing, and communication.
Digital Marketing Specialist: Plans and executes online marketing campaigns, manages social media platforms, and uses analytics to optimize brand performance.
Content Strategist: Develops content strategies for websites, blogs, social media, and other digital channels to engage audiences and enhance brand visibility.
Social Media Manager: Oversees social media accounts, creates engaging content, tracks performance metrics, and manages community engagement.
Public Relations Officer: Manages corporate communications, builds relationships with media, and ensures a positive public image for organizations.
Multimedia Designer: Creates visual content, videos, graphics, and interactive media for digital marketing, campaigns, and branding purposes.
rand Manager: Develops and implements branding strategies, monitors brand performance, and ensures consistent messaging across all platforms.
Communication Consultant: Provides expert advice to organizations on communication strategies, digital campaigns, and media engagement.
Digital Content Creator / Influencer: Produces engaging digital content for social media, blogs, and video platforms, building an online presence for brands or personal ventures.
Marketing Analyst: Uses data analytics tools to measure campaign effectiveness, consumer behavior, and market trends to guide marketing decisions.
Corporate Communication Specialist: Manages internal and external communication for companies, ensuring effective messaging and alignment with organizational goals.
