Master of International Management - Digital Marketing
The Master of International Management – Digital Marketing at Ge...
Bachelor of International Management - Sports Management
Geneva
INTAKE: Feb & Sept
Program Overview
The Bachelor of International Management – Sports Management at Geneva Business School is designed for students aiming to pursue careers in the global sports industry. The program equips students with knowledge and skills in sports business operations, event management, marketing, and strategic leadership. Graduates are prepared to manage sports organizations, coordinate international events, and develop innovative strategies to enhance fan engagement and organizational performance.
Curriculum: The curriculum combines core international business management courses with specialized sports management modules. Key areas of study include principles of management, sports marketing and sponsorship, event planning and operations, financial management for sports organizations, leadership in sports, sports law, and digital innovation in the sports industry. Students participate in practical projects, case studies, and simulations to gain hands-on experience in solving real-world challenges in sports management.
Research Focus: Geneva Business School encourages applied research in sports management, marketing, and event operations. Students explore topics such as strategic sports management, fan engagement, sponsorship and partnerships, performance analytics, and emerging technologies in sports. Research projects provide actionable insights for sports organizations and help develop analytical, strategic, and problem-solving skills.
Industry Engagement: The program maintains strong industry connections with sports clubs, leagues, organizations, marketing agencies, and event management firms. Students gain practical experience through internships, consultancy projects, workshops, and networking events, allowing them to apply theoretical knowledge to professional sports management contexts and build industry-relevant skills.
Global Perspective: The Bachelor of International Management – Sports Management offers a multicultural learning environment with students and faculty from diverse international backgrounds. The program emphasizes global sports strategies, cross-cultural team management, and international sports business operations. Opportunities for international projects, fieldwork, and exposure to global sports organizations prepare students to operate effectively in multinational sports environments.
Location
Geneva
Score
IELTS 6
Tuition Fee
CHf 25400
Undergraduate Entry Requirements
Application Fee: CHF 150
Academic Qualifications: Prospective undergraduate students typically need to have completed their secondary education with a minimum academic achievement of 55% or above in their high school or equivalent qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE: A minimum overall score of 46.
- DET Score: A minimum overall score of 105.
Geneva Business School (GBS), Switzerland, offers a variety of scholarships and financial aid opportunities specifically designed to support international students in pursuing their academic goals. These scholarships aim to attract talented and motivated students from around the world and make high-quality business education more accessible.
Merit-Based Scholarships: GBS provides merit-based scholarships to international students who demonstrate outstanding academic performance, leadership potential, and a strong commitment to their studies. These scholarships can cover a partial or significant portion of tuition fees, depending on eligibility and achievement.
Need-Based Financial Aid: For students with financial constraints, GBS offers need-based financial aid programs. These programs are designed to ensure that talented students from diverse economic backgrounds can access world-class business education without financial barriers.
Graduates from Geneva Business School, Switzerland with a Bachelor of International Management – Sports Management have diverse career opportunities in sports organizations, event management, marketing, and consultancy.
Sports Marketing Manager: Develops marketing strategies, sponsorship deals, and brand campaigns for sports organizations and teams.
Event Manager – Sports & Entertainment: Plans and executes sports events, tournaments, and competitions, ensuring seamless operations and audience engagement.
Sports Operations Manager: Oversees day-to-day operations of sports clubs, leagues, or facilities, optimizing efficiency and performance.
Athlete Manager / Agent: Represents athletes, managing contracts, sponsorships, and public relations.
Sports Consultant: Provides advisory services to organizations on strategy, business development, and operational improvements in sports.
Sponsorship & Partnership Manager: Manages partnerships, sponsorship deals, and collaborative initiatives to enhance revenue and visibility.
Facility / Stadium Manager: Oversees the management of sports venues, ensuring operational excellence, safety, and fan satisfaction.
Digital & Social Media Manager – Sports: Designs and manages digital campaigns, social media strategy, and fan engagement initiatives for sports brands.
Corporate Wellness & Sports Program Manager: Develops and manages sports and wellness programs for corporations or communities.
Entrepreneur – Sports & Fitness Ventures: Launches and manages sports-related startups, fitness centers, or innovative sports technology solutions.
