Master of International Management - Digital Marketing
The Master of International Management – Digital Marketing at Ge...
Bachelor of International Management - Entertainment Industry
Geneva
INTAKE: Feb & Sept
Program Overview
The Bachelor of International Management – Entertainment Industry at Geneva Business School is designed for students aspiring to build a career in the global entertainment sector. The program equips students with the knowledge and skills to manage entertainment businesses, including film, music, media, and performing arts enterprises. Graduates are prepared to handle strategic planning, business operations, marketing, and project management within the entertainment industry at an international level.
Curriculum: The curriculum combines core business management courses with specialized modules focused on the entertainment industry. Key areas of study include principles of management, entertainment marketing, media and content management, event planning and production, strategic management, finance for entertainment businesses, intellectual property, and digital media innovation. Students engage in practical projects, case studies, and simulations to develop hands-on experience and problem-solving skills applicable to real-world entertainment business scenarios.
Research Focus: Geneva Business School encourages applied research in entertainment management, media strategy, and digital content innovation. Students explore topics such as audience engagement, media monetization, entertainment marketing strategies, and emerging technologies in the creative industry. Research projects aim to provide actionable insights for businesses in the entertainment sector, fostering analytical thinking and innovation-driven solutions.
Industry Engagement: The program emphasizes strong industry collaboration. Geneva Business School partners with media companies, production houses, event management firms, and entertainment organizations. Students gain practical experience through internships, consultancy projects, workshops, and networking events, enabling them to apply academic knowledge to professional entertainment contexts and build industry-relevant skills.
Global Perspective: The Bachelor of International Management – Entertainment Industry offers a multicultural learning environment, attracting students and faculty from diverse international backgrounds. The program emphasizes global entertainment trends, cross-cultural audience engagement, and international business operations. Opportunities for international projects, internships, and exposure to global entertainment enterprises prepare students to manage creative projects and lead entertainment ventures worldwide.
Location
Geneva
Score
IELTS 6
Tuition Fee
CHf 25400
Undergraduate Entry Requirements
Application Fee: CHF 150
Academic Qualifications: Prospective undergraduate students typically need to have completed their secondary education with a minimum academic achievement of 55% or above in their high school or equivalent qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE: A minimum overall score of 46.
- DET Score: A minimum overall score of 105.
Geneva Business School (GBS), Switzerland, offers a variety of scholarships and financial aid opportunities specifically designed to support international students in pursuing their academic goals. These scholarships aim to attract talented and motivated students from around the world and make high-quality business education more accessible.
Merit-Based Scholarships: GBS provides merit-based scholarships to international students who demonstrate outstanding academic performance, leadership potential, and a strong commitment to their studies. These scholarships can cover a partial or significant portion of tuition fees, depending on eligibility and achievement.
Need-Based Financial Aid: For students with financial constraints, GBS offers need-based financial aid programs. These programs are designed to ensure that talented students from diverse economic backgrounds can access world-class business education without financial barriers.
Graduates from Geneva Business School, Switzerland with a Bachelor of International Management – Entertainment Industry have a wide range of career opportunities across media, entertainment, event management, and creative business sectors.
Entertainment Manager: Oversees operations and strategic planning for entertainment companies, production houses, or creative projects.
Event & Production Manager: Plans and executes concerts, festivals, film shoots, and live events, ensuring smooth operations and audience engagement.
Media & Content Manager: Manages digital and traditional media content, including streaming platforms, television, and online channels.
Talent / Artist Manager: Represents and manages artists, performers, or entertainers, handling contracts, promotions, and career development.
Marketing & Promotions Manager – Entertainment: Develops marketing campaigns and promotional strategies for movies, music, events, and media projects.
Film & Television Producer / Coordinator: Oversees production processes, budgets, schedules, and logistics for film, TV, or web content projects.
Digital Media Strategist: Designs digital strategies for social media, online campaigns, and content distribution for entertainment brands.
Music Industry Executive: Manages record labels, music production, distribution, and artist relations on a national or international scale.
Creative Entrepreneur / Startup Founder: Launches and manages entertainment or media ventures, including streaming platforms, talent agencies, or creative startups.
Event Marketing & Sponsorship Coordinator: Develops sponsorship deals, partnerships, and marketing strategies for entertainment events and festivals.
