Master of International Management - Digital Marketing
The Master of International Management – Digital Marketing at Ge...
Bachelor of International Management - Digital Marketing
Geneva
INTAKE: Feb & Sept
Program Overview
The Bachelor of International Management – Digital Marketing at Geneva Business School is designed for students who wish to build a strong foundation in international business while specializing in digital marketing. The program equips students with the skills to manage global marketing campaigns, analyze consumer behavior, optimize digital channels, and develop innovative marketing strategies. Graduates are prepared to take on roles in marketing, brand management, digital strategy, and social media across international markets.
Curriculum: The curriculum blends core international business management courses with specialized digital marketing modules. Key areas of study include principles of management, marketing fundamentals, digital marketing, social media marketing, e-commerce, content strategy, marketing analytics, consumer behavior, branding, and innovation in digital communication. Students participate in case studies, practical projects, and digital marketing simulations to develop hands-on experience and problem-solving skills relevant to real-world business scenarios.
Research Focus: Geneva Business School encourages applied research in digital marketing, consumer behavior, and global marketing strategies. Students explore topics such as social media engagement, digital advertising effectiveness, e-commerce trends, branding strategies, and marketing analytics. Research projects aim to provide actionable insights for companies seeking to expand their digital footprint and improve marketing performance on a global scale.
Industry Engagement: Industry collaboration is a key component of the program. Geneva Business School maintains partnerships with multinational corporations, marketing agencies, startups, and digital platforms. Students gain practical experience through internships, workshops, consulting projects, and mentorship programs, allowing them to apply theoretical knowledge to professional marketing contexts and build valuable industry networks.
Global Perspective: The Bachelor of International Management – Digital Marketing offers a multicultural learning environment, attracting students and faculty from diverse international backgrounds. The program emphasizes global marketing strategies, cross-cultural communication, and international consumer insights. Opportunities for international projects, case studies, and internships prepare students to operate effectively in multinational business environments and manage global digital marketing campaigns.
Location
Geneva
Score
IELTS 6
Tuition Fee
CHf 25400
Undergraduate Entry Requirements
Application Fee: CHF 150
Academic Qualifications: Prospective undergraduate students typically need to have completed their secondary education with a minimum academic achievement of 55% or above in their high school or equivalent qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE: A minimum overall score of 46.
- DET Score: A minimum overall score of 105.
Geneva Business School (GBS), Switzerland, offers a variety of scholarships and financial aid opportunities specifically designed to support international students in pursuing their academic goals. These scholarships aim to attract talented and motivated students from around the world and make high-quality business education more accessible.
Merit-Based Scholarships: GBS provides merit-based scholarships to international students who demonstrate outstanding academic performance, leadership potential, and a strong commitment to their studies. These scholarships can cover a partial or significant portion of tuition fees, depending on eligibility and achievement.
Need-Based Financial Aid: For students with financial constraints, GBS offers need-based financial aid programs. These programs are designed to ensure that talented students from diverse economic backgrounds can access world-class business education without financial barriers.
Graduates from Geneva Business School, Switzerland with a Bachelor of International Management – Digital Marketing have a wide range of career opportunities in global marketing, digital strategy, branding, and e-commerce.
Digital Marketing Specialist: Develops and executes digital marketing campaigns, optimizing online presence and engagement for global brands.
Social Media Manager: Manages social media channels, content strategy, and campaigns to enhance brand visibility and audience interaction.
Brand Manager: Oversees brand strategy, positioning, and identity across local and international markets.
Content Marketing Manager: Creates and implements content strategies for websites, blogs, social media, and digital platforms to drive engagement and conversions.
E-Commerce Manager: Manages online sales platforms, digital marketplaces, and e-commerce operations to maximize revenue and customer experience.
SEO / SEM Specialist: Optimizes digital content and marketing campaigns to improve search engine visibility and online traffic.
Marketing Analyst: Analyzes market trends, campaign performance, and consumer behavior to guide strategic marketing decisions.
Digital Marketing Consultant: Advises organizations on online marketing strategy, campaign optimization, and digital brand management.
Advertising & Media Planner: Designs and manages advertising campaigns across digital and traditional channels to reach target audiences effectively.
Entrepreneur – Digital Marketing / E-Business: Launches and manages digital ventures, leveraging marketing expertise to drive business growth and innovation.
