Master of International Management - Digital Marketing
The Master of International Management – Digital Marketing at Ge...
Geneva
INTAKE: Feb & Sept
The Master of International Management – Entrepreneurship at Geneva Business School is designed for aspiring entrepreneurs, innovators, and business leaders who aim to create and manage successful ventures in competitive global markets. The program focuses on developing entrepreneurial mindset, strategic decision-making, business planning, and leadership skills. Students learn to identify business opportunities, develop innovative solutions, and implement sustainable growth strategies, preparing them to launch startups or drive entrepreneurial initiatives within established organizations.
Curriculum: The curriculum blends core international management principles with specialized courses in entrepreneurship and innovation. Key areas of study include strategic management, venture creation, business planning, financial management for startups, innovation and creativity, marketing strategies, leadership, and corporate entrepreneurship. Students also engage in real-world projects, case studies, and simulations to develop practical skills in business development, problem-solving, and decision-making in entrepreneurial contexts.
Research Focus: Geneva Business School encourages applied research in entrepreneurship and innovation management. Students explore topics such as startup strategy, business model innovation, digital entrepreneurship, funding strategies, market entry, and sustainable business practices. Research projects aim to generate actionable insights that help entrepreneurs and organizations succeed in global business environments, fostering critical thinking and innovation-driven problem-solving skills.
Industry Engagement: Industry collaboration is integral to the program. Geneva Business School maintains partnerships with startups, venture capital firms, multinational corporations, and incubators. Students gain hands-on experience through internships, consulting projects, mentorship programs, and networking events, enabling them to apply theoretical knowledge to real-world entrepreneurial ventures and establish valuable professional connections.
Global Perspective: The Master of International Management – Entrepreneurship offers an international learning environment, attracting students and faculty from diverse cultural and professional backgrounds. The program emphasizes global business strategies, cross-cultural management, and international market analysis. Opportunities for global projects, international internships, and exposure to multinational business environments equip students with the skills to operate successfully across borders and lead entrepreneurial initiatives on a global scale.
Geneva
IELTS 6.5
CHf 20500
Postgraduate Entry Requirements
Application Fee: CHF 150
Academic Qualifications: Applicants should have completed a relevant bachelor's degree or its equivalent with a minimum academic achievement of 55% or above. The bachelor's degree should be from an accredited institution.
English Language Proficiency:
Geneva Business School (GBS), Switzerland, offers a variety of scholarships and financial aid opportunities specifically designed to support international students in pursuing their academic goals. These scholarships aim to attract talented and motivated students from around the world and make high-quality business education more accessible.
Merit-Based Scholarships: GBS provides merit-based scholarships to international students who demonstrate outstanding academic performance, leadership potential, and a strong commitment to their studies. These scholarships can cover a partial or significant portion of tuition fees, depending on eligibility and achievement.
Need-Based Financial Aid: For students with financial constraints, GBS offers need-based financial aid programs. These programs are designed to ensure that talented students from diverse economic backgrounds can access world-class business education without financial barriers.
Graduates from Geneva Business School, Switzerland with a Master of International Management – Entrepreneurship have a wide array of career opportunities in startups, innovation-driven enterprises, corporate entrepreneurship, and global business management.
Startup Founder / Entrepreneur: Launches and manages innovative business ventures, from ideation to scaling operations.
Business Development Manager: Identifies new market opportunities, builds strategic partnerships, and drives business growth for startups or established companies.
Innovation Manager: Develops and implements innovation strategies within organizations to foster creativity, competitiveness, and growth.
Venture Capital Analyst / Associate: Evaluates startup opportunities, conducts market research, and supports investment decisions for venture capital firms.
Product Manager – Startup / Innovation Focus: Leads the development, launch, and optimization of new products or services in entrepreneurial ventures.
Corporate Entrepreneur / Intrapreneur: Drives innovation and entrepreneurial projects within existing organizations to create new revenue streams.
Consultant – Entrepreneurship & Innovation: Advises startups and enterprises on business strategy, market entry, fundraising, and operational efficiency.
Accelerator / Incubator Manager: Supports early-stage startups through mentorship, resources, and program management to facilitate growth and sustainability.
Social Entrepreneur / Impact Business Leader: Creates and manages ventures that address social or environmental challenges while maintaining financial sustainability.
Small Business / SME Manager: Oversees operations, strategy, and growth initiatives for small and medium-sized enterprises, applying entrepreneurial and managerial expertise.