MBA Master of Business Administration
The Master of Business Administration (MBA) program at Berlin International is designed...
BA Business Administration International Management & Marketing
Berlin
INTAKE: October
Program Overview
The BA in International Management & Marketing is a three-year, full-time program that provides students with a solid foundation in business administration while developing specialized knowledge in international strategy, branding, and market analysis. Designed for future business leaders and marketing professionals, the program focuses on critical thinking, cross-cultural communication, and digital transformation. Graduates are well-equipped for roles in multinational companies, marketing agencies, consultancy firms, and entrepreneurial ventures.
Curriculum: The curriculum blends essential business disciplines with advanced marketing and management content. Students study economics, financial accounting, project management, organizational behavior, and business law, along with specialized courses in international marketing, branding, consumer behavior, digital marketing, strategic management, and cross-cultural communication. The teaching approach combines lectures, case studies, group projects, and simulations, ensuring both theoretical understanding and practical application. In the final year, students complete a Bachelor Thesis, where they explore a business or marketing issue in depth, often in collaboration with a company or industry partner.
Research Focus: The program encourages students to engage with contemporary business and marketing issues through applied research. Research themes include consumer trends, global brand strategies, digital market dynamics, sustainability in marketing, and leadership in international organizations. Through coursework and the final thesis, students develop the ability to analyze data, evaluate business problems, and propose innovative, research-backed solutions relevant to today’s global market.
Industry Engagement: Berlin International emphasizes strong ties with the business world. Students participate in industry workshops, company visits, guest lectures, marketing campaigns, and internships, gaining hands-on experience with real-world challenges. The university's location in Berlin—an international hub for startups, media, and multinational enterprises—provides direct access to a wide range of companies and networking opportunities. The Career Center supports students with internship placement, career coaching, and job readiness training.
Global Perspective: As part of the BAU Global Education Network, Berlin International fosters a truly international academic environment. The student body and faculty represent over 90 nationalities, enriching the classroom with global perspectives. Exchange programs, international projects, and collaboration with partner universities provide students with cross-border learning opportunities. All courses are taught in English, equipping graduates with the language skills and intercultural competence needed to succeed in international management and marketing careers.
Location
Berlin
Score
IELTS 6
Tuition Fee
Euro 8380
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 74 or higher.
- PTE: Overall score of 59 or higher.
Berlin International University of Applied Sciences (BIU) offers a variety of scholarship opportunities specifically designed for international students, helping reduce the financial burden of studying abroad in Germany.
Merit-Based Scholarships: BIU offers partial scholarships of tuition reduction for outstanding international students. These scholarships are awarded based on academic performance, motivation, and leadership potential. All applicants are automatically considered for this scholarship during the admission process no separate application is required.
Need-Based Scholarships: Although BIU is a private university, it strives to support students from economically challenged backgrounds. The need-based scholarships are granted on a case-by-case basis and require students to provide documentation demonstrating financial need. These scholarships are competitive and limited in number.
A Bachelor of Arts in Business Administration with a specialization in International Management & Marketing from Berlin International University of Applied Sciences provides a versatile skill set for a global career.
Marketing Manager: Graduates can develop and implement marketing strategies, analyze market trends, and manage branding efforts for companies operating in diverse international markets.
Sales Manager: This role involves leading a sales team, developing sales strategies, and managing client relationships in both domestic and international contexts.
Business Development Manager: Professionals in this field identify new business opportunities, build strategic partnerships, and drive company growth, often with a focus on expanding into new international markets.
Management Consultant: Graduates can work for consulting firms, advising businesses on how to improve their performance and solve complex problems, particularly those related to international operations and market entry.
Human Resources (HR) Manager: This career path focuses on managing an organization's most valuable asset: its people. With an international focus, graduates are well-suited to handle recruitment, training, and policy development for a diverse, multicultural workforce.
Supply Chain and Logistics Manager: This role involves overseeing the flow of goods and services, from procurement to delivery, and is critical for companies with international operations.
Brand Manager: Graduates can specialize in creating and maintaining the identity of a product or company. This role involves market research, advertising, and strategic planning to ensure a consistent brand image.
Project Manager: In this role, graduates manage the planning, execution, and completion of projects, often in an international setting, by coordinating teams and resources.
Market Research Analyst: These analysts collect and analyze data to understand consumer behavior and market trends. Their work is crucial for companies looking to enter or succeed in new international markets.
Retail Manager: With a strong understanding of marketing and consumer behavior, graduates can manage the operations of a retail store, ensuring efficient sales processes and a positive customer experience, often in a global or e-commerce context.
