BBA in General Business

Program Overview

This flexible program offers a broad base of powerful business knowledge, emphasizing critical thinking and problem-solving skills crucial for today's dynamic marketplace. Students learn in an environment that simulates global business markets and have opportunities to engage in community-focused projects. The program allows for customization through various concentrations, such as Artificial Intelligence and Machine Learning, Business Analytics, Compliance, Digital and Social Media, Entrepreneurship, Human Resources Management, Import/Export Management, Information Systems Management, International Business, Management Accounting, Project Management, and Supply Chain Management. These specializations allow students to enhance their marketability in specific areas.

IACBE Accredited: The Larry L. Luing School of Business at Berkeley College, which houses the BBA in General Business, holds specialized accreditation through the International Accreditation Council for Business Education (IACBE). This accreditation signifies that the program meets rigorous professional standards for business education, affirming the college's commitment to excellence and quality in its business offerings. This specialized accreditation is a valuable credential for graduates, validating the relevance and rigor of their business education in the global professional landscape.

Curriculum: The curriculum is well-rounded and designed for practical application, incorporating current technologies and real-world case studies. Core coursework covers fundamental business areas including Principles of Management, Financial Accounting, Principles of Marketing, Business Law, Economics, and Corporate Finance. Students also gain proficiency in essential computer applications and advanced spreadsheets. The flexibility of the program allows students to delve into specialized topics through their chosen concentrations, ensuring a tailored educational experience. The curriculum aims to combine business theory with practical know-how based on real-world situations, making it ideal for students seeking a broad business background.

Research Focus: While the BBA in General Business is highly practical and career-oriented, it implicitly encourages a form of applied research. Students are taught to analyze business situations, understand market trends, and solve complex problems using data and established business principles. Projects often involve investigating specific business challenges, evaluating different strategies, and developing data-driven recommendations, thereby fostering a practical research mindset. The emphasis on critical thinking and data analysis within the curriculum prepares students to conduct informed inquiries that support effective business decision-making.

Industry Engagement: Berkeley College places a strong emphasis on industry engagement to provide students with invaluable real-world experience and networking opportunities. The General Business program benefits significantly from faculty who are seasoned professionals with practical experience, bringing current industry insights directly into the classroom. Students have opportunities to work on projects focused on community engagement and to study under the guidance of experts on special topics like data mining and negotiations. Furthermore, the college facilitates internships and job-related assignments, which are crucial for gaining hands-on experience and making vital connections within the business world. Exceptional networking opportunities are also available through faculty and alumni connections.

Global Perspective: The BBA in General Business program inherently incorporates a global perspective, preparing students to function competitively in an increasingly interdependent world. The curriculum includes courses like International Business, which provides a heightened global awareness by exploring the diverse environment, management concerns, financial issues, and marketing questions faced by international business organizations. Even without a specific "global" concentration, the foundational business principles taught are universally applicable. Students learn to operate in an environment that simulates global business markets, and the program's emphasis on critical thinking and adaptability prepares graduates to navigate the complexities of international trade, diverse cultural contexts, and global economic trends.