BBA in Management

Program Overview

This program offers a comprehensive understanding of how different types of modern organizations operate, preparing students to actively participate in various managerial roles. Students learn in an environment that simulates global business markets and are provided with opportunities to work on community engagement projects and study specialized topics such as data mining, negotiations, and business and society. The BBA in Management program also offers various concentrations to enhance marketability, including Artificial Intelligence and Machine Learning, Business Analytics, Compliance, Entrepreneurship, Human Resources Management, Import/Export Management, Information Systems Management, International Business, Management Accounting, Project Management, and Supply Chain Management. A distinctive feature is the potential for high-performing students to pursue a combined BBA/MBA option in as few as four years.

IACBE Accredited: The Larry L. Luing School of Business at Berkeley College, which offers the BBA in Management, has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE). This accreditation ensures that the program adheres to rigorous professional standards for business education, affirming the college's commitment to excellence and quality in its offerings. This specialized accreditation is a valuable asset for graduates, validating the relevance and rigor of their business education in the competitive global job market.

Curriculum: The curriculum is designed to provide both theoretical knowledge and practical know-how, emphasizing real-world situations. Core management courses include Principles of Management, Strategic Management, and leadership development. Students gain experience making managerial decisions using computer-based simulations. The program also integrates essential business fundamentals such as Financial Accounting, Principles of Marketing, Business Law, Economics, Corporate Finance, and proficiency in current business technology and advanced spreadsheets. Through the chosen concentrations, students delve into specialized areas, gaining in-depth knowledge and skills relevant to their specific career interests.

Research Focus: While emphasizing practical application and career readiness, the BBA in Management implicitly fosters an applied research mindset. Students are encouraged to gain insight into constantly changing patterns and trends of the business world, which involves analyzing information and evaluating organizational operations. They engage in projects that require critical assessment of an organization's competitive advantage and strategy. This involves a form of practical research where students investigate business challenges, explore different management approaches, and develop evidence-based solutions, preparing them for data-driven decision-making in their future roles.

Industry Engagement: Berkeley College places a strong emphasis on industry engagement to provide students with valuable real-world experience and networking opportunities. The Management program benefits significantly from professors with professional experience who provide hands-on instruction and personalized attention. Students have opportunities to work on projects focused on community engagement and to study under the guidance of experts on special topics. The college also facilitates participation in internships or job-related assignments, which are crucial for gaining practical experience and making vital connections within various industries. Exceptional networking opportunities are available through faculty and alumni connections, further enhancing career prospects.

Global Perspective: The BBA in Management program at Berkeley College incorporates a global perspective by providing an environment that simulates global business markets. The curriculum may include core business courses such as "International Business," which explores the diverse environment, management concerns, financial issues, and marketing questions faced by international business organizations. The various concentrations, such as "International Business" or "Import/Export Management," further deepen this global understanding. This prepares students with the knowledge and skills needed to function competitively in an increasingly interdependent world, enabling them to understand and navigate cross-cultural dynamics and global business challenges.