Masters of Business Administration in Management- Financial Management
The MBA in Management at Berkeley College is structured to prepare students for senior ...
BBA in Fashion Merchandising and Management
NYC Midtown Manhattan, New York - Woodland Park, New Jersey
INTAKE: Jan, April & Sept
Program Overview
This program focuses on developing essential skills in fashion marketing, retail buying, brand management, and the overall fashion global supply chain. It blends creative aspects of fashion with strong business fundamentals, preparing students for diverse roles within the industry. The program aims to train students in all aspects from current technologies and consumer behavior to product development, merchandising, retail distribution, marketing, and sales. It also offers personalized attention from professors and unique experiential learning opportunities.
IACBE Accredited: A key distinction for the Larry L. Luing School of Business at Berkeley College, which houses the BBA in Fashion Merchandising and Management, is its specialized accreditation through the International Accreditation Council for Business Education (IACBE). This accreditation signifies that the program meets rigorous business education standards, affirming the college's commitment to excellence in business programs. This specialized accreditation is beneficial for graduates, validating the quality and relevance of their business education in the global marketplace.
Curriculum: The curriculum is comprehensive and industry-relevant, incorporating current technologies and hands-on projects. Core courses cover a wide range of topics, including Introduction to the Fashion Business, Fashion Textiles for Apparel and Home, Merchandise Planning and Buying, Product Development, Omni-Channel Retail Management, and Interactive Fashion Communication. Alongside fashion-specific courses, students also build a strong business foundation with subjects like Principles of Management, Financial Accounting, International Business, Principles of Marketing, Economics, and Business Law. The program culminates in an internship and a Fashion Innovation Capstone project, allowing students to apply their knowledge in a professional setting.
Research Focus: While the BBA in Fashion Merchandising and Management is highly practical and career-oriented, it implicitly encourages a form of applied research. Students engage in studying market trends, consumer behavior, and the intricacies of the fashion global supply chain. They learn to analyze data related to product development, merchandising, and sales to make informed business decisions. Projects often require investigating industry practices, evaluating production needs and costs, and exploring sustainable practices within fashion, thereby fostering a research-informed approach to business challenges in the industry.
Industry Engagement: Berkeley College places a strong emphasis on industry engagement to provide students with invaluable real-world experience and networking opportunities. The Fashion Merchandising and Management program benefits significantly from faculty who possess extensive professional experience with renowned fashion brands. Students have unique learning opportunities, including participation in NYC Fashion Week, tours of fashion houses, field trips to retailers and showrooms, and volunteer opportunities. The college also regularly hosts industry experts as guest speakers and facilitates special industry-related events, creating vital connections for students' future careers. Internships or job-related assignments are integral to the program, providing hands-on experience.
Global Perspective: The BBA in Fashion Merchandising and Management program inherently incorporates a strong global perspective. The curriculum trains students in all aspects of the "complete fashion global supply chain," from materials sourcing through omni-channel retail distribution. Courses like International Business provide students with a heightened global awareness, preparing them to function competitively in an increasingly interdependent world. The program's focus on consumer behavior, product development, and retail distribution implicitly addresses international markets and cultural influences, equipping graduates to navigate the globalized nature of the fashion industry.
Location
NYC Midtown Manhattan, New York - Woodland Park, New Jersey
Score
IELTS 6
Tuition Fee
USD 28900
Undergraduate Entry Requirements
Application Fee: $50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 43 or higher.
- DET (Duolingo English Test): Minimum score of 100.
Berkeley College offers a variety of scholarship opportunities specifically designed to support international students in their academic journey. These scholarships aim to recognize academic excellence, leadership qualities, and the potential for professional success, helping to reduce the financial burden of higher education.
Merit-Based Scholarships: Berkeley College awards merit scholarships to international students who demonstrate outstanding academic performance. These scholarships are often renewable each year, provided the student maintains a strong GPA and continues to meet eligibility criteria.
Need-Based Financial Aid: While most financial aid programs in the U.S. are limited for international students, Berkeley College offers some need-based assistance and payment plans to help manage tuition fees. Prospective students are encouraged to contact the Financial Aid Office for personalized support options.
Special Program Scholarships: Certain academic programs or departments at Berkeley College may offer dedicated scholarships or grants for students enrolling in specific career-focused fields such as business, healthcare, or technology. These scholarships reward students pursuing in-demand professions.
International Student Ambassador Scholarships: Berkeley College occasionally provides scholarships to international students who actively participate in campus leadership or ambassador roles. These scholarships support students who promote cultural diversity and help new international students acclimate to college life.
A BBA in Fashion Merchandising and Management from Berkeley College prepares graduates for diverse business-focused roles within the fashion industry.
Fashion Buyer: Selects and purchases merchandise for retail stores, considering trends, consumer demand, pricing, and supplier relationships to ensure profitability.
Merchandise Planner/Allocator: Analyzes sales data, forecasts demand, and develops strategies for inventory levels, distribution, and allocation of products to various retail locations.
Retail Manager: Oversees the daily operations of a retail store or department, including sales, customer service, staff management, visual merchandising, and inventory control.
Product Developer (Fashion): Works with designers and manufacturers to bring fashion products from concept to production, focusing on materials, quality, cost, and timelines.
Brand Manager (Fashion): Develops and implements strategies to enhance a fashion brand's image, market positioning, and consumer perception, often overseeing marketing and communication efforts.
Visual Merchandiser: Designs and executes appealing product displays and store layouts to attract customers, highlight merchandise, and create an inviting shopping environment.
Fashion Marketing Specialist: Develops and implements marketing campaigns, digital strategies, and promotional activities for fashion brands, products, or retailers.
E-commerce Merchandiser: Manages the product assortment, presentation, and promotional strategies for online retail platforms, optimizing the digital shopping experience.
Wholesale Account Manager: Manages relationships with retail clients, sells fashion collections to stores, and ensures successful distribution of products to wholesale partners.
Supply Chain Coordinator (Fashion): Manages the flow of goods from raw materials to finished products, optimizing logistics, production schedules, and supplier relationships within the fashion supply chain.
