MSc International Sport Management

Program Overview

The MSc International Sport Management at the University of Worcester is a postgraduate taught program typically completed over one year full-time or two years part-time. It provides a robust framework for understanding the key principles and practices of managing sport in an international context. The program is designed for graduates seeking to embark on or advance their careers in the global sports industry, encompassing roles in professional sports organizations, international governing bodies, event management companies, sport marketing agencies, and sport development organizations. It aims to enhance participants' understanding of the global sport environment, develop their strategic management skills, and foster their ability to operate effectively in diverse cultural and international settings.

Curriculum: The curriculum of the MSc International Sport Management is structured to provide a comprehensive and in-depth understanding of the field. Core modules typically cover international sport marketing and sponsorship, international sport law and governance, international sport development and policy, managing international sport events, the socio-cultural dimensions of international sport, sport finance and economics, research methods in sport management, and strategic management in sport. Students often have the opportunity to tailor their learning through optional modules that align with their specific interests and career aspirations. A significant component of the program involves a dissertation or major project, allowing students to conduct in-depth research on a specific area of international sport management.

Research Focus: The research focus within the MSc International Sport Management is aligned with contemporary challenges and emerging trends in the global sports industry. Faculty expertise may encompass areas such as the globalization of sport, the governance of international sporting organizations, the socio-cultural impact of major sport events, the development of sport in emerging nations, the role of digital media in international sport marketing, and issues of ethics and integrity in global sport. Students are encouraged to explore their own research interests within these or related areas for their dissertation or major project, contributing to the growing body of knowledge in international sport management.

Industry Engagement: The MSc International Sport Management at the University of Worcester benefits from strong links with various organizations and professionals within the international sports industry. The program often incorporates guest lectures from industry experts, providing valuable insights into real-world practices and career pathways. Students may have opportunities to engage in networking events, attend industry conferences, and potentially undertake applied projects or internships with relevant organizations. The curriculum is informed by current trends and challenges within the global sports sector, ensuring its relevance to the demands of the industry.

Global Perspective: The MSc International Sport Management program inherently embraces a strong global perspective. The curriculum focuses extensively on the international dimensions of sport, exploring the management and governance of sport across different countries and cultures. Case studies and discussions often examine the unique challenges and opportunities of managing sport in various international contexts, considering factors such as cultural differences, legal frameworks, and economic environments. The program attracts students from diverse international backgrounds, enriching the learning environment and providing opportunities for cross-cultural exchange and understanding of the global sports landscape. This comprehensive global outlook prepares graduates to excel in the international sports arena.