The BA (Hons) Business and Management (Entrepreneurship) program at Bath Spa University is a three-year, full-time course providing a stimulating and supportive learning environment specifically geared towards fostering entrepreneurial talent. It is structured to progressively build foundational business knowledge in the first year, introduce core entrepreneurial concepts and skills in the second, and culminate in the development and potential launch of a business venture in the final year. Students benefit from interactive lectures, engaging workshops focused on entrepreneurial tools and techniques, mentorship from experienced entrepreneurs, and opportunities for collaborative team-based projects. A key element involves hands-on experience in developing business plans, pitching ideas, and understanding the challenges and rewards of starting and growing a business. The program fosters a creative, risk-taking, and action-oriented atmosphere, encouraging students to develop their entrepreneurial drive and vision.
Curriculum: The curriculum for the BA (Hons) Business and Management (Entrepreneurship) program is designed to provide a comprehensive understanding of business fundamentals alongside specialized entrepreneurial knowledge. Core business modules typically cover areas such as marketing, finance, operations, and strategy. Entrepreneurship-focused modules delve into topics such as opportunity identification and evaluation, creativity and innovation, business model generation, entrepreneurial finance, digital entrepreneurship, social entrepreneurship, and small business management. The program emphasizes the development of practical entrepreneurial skills, including business planning, market research, financial forecasting, pitching and presentation skills, and leadership. Students will engage in business simulations, case study analysis of successful and unsuccessful startups, and the development of their own business ideas, culminating in a final year project that often involves creating a comprehensive business plan and potentially launching a pilot venture.
Research Focus: The BA (Hons) Business and Management (Entrepreneurship) program at Bath Spa University benefits from a research-informed learning environment within the School of Business and Management, with faculty actively engaged in research related to entrepreneurship, innovation, small business development, and family business. This research informs the curriculum, ensuring that students are exposed to current entrepreneurial trends, academic insights into startup success and failure, and innovative business models. Students are encouraged to develop their own research interests within entrepreneurship through assignments and their final year business plan, fostering critical thinking and analytical skills relevant to understanding the entrepreneurial landscape.
Industry Engagement: Bath Spa University's BA (Hons) Business and Management (Entrepreneurship) program places a strong emphasis on connecting students with the entrepreneurial ecosystem. The program actively fosters relationships with local and national entrepreneurs, startup incubators, venture capitalists, and small business support organizations. Students may benefit from guest lectures by successful founders, workshops on specific entrepreneurial skills led by industry experts, mentorship programs pairing students with experienced entrepreneurs, and networking events within the startup community. Opportunities for internships or placements within startups and small businesses may also be available. The curriculum often incorporates real-world case studies and projects that involve direct engagement with existing businesses or the development of solutions for identified market needs.
Global Perspective: The BA (Hons) Business and Management (Entrepreneurship) program at Bath Spa University incorporates a global perspective by examining international entrepreneurial ecosystems, the challenges and opportunities of launching businesses in different cultural and economic contexts, and the strategies for scaling ventures internationally. The curriculum may include case studies of successful global startups, discussions on international trade and investment for new ventures, and the exploration of different cultural attitudes towards entrepreneurship. The university's diverse international student body contributes to a global learning environment, fostering discussions and collaborations across different cultural perspectives on entrepreneurship. Furthermore, the program may touch upon topics such as international market entry strategies and the management of global entrepreneurial teams, preparing graduates to operate effectively in the interconnected global marketplace for new ventures.