MSc Strategic Public Relations & Strategic Communication

Stirling - UK

 

INTAKE: September

Program Overview

The MSc Strategic Public Relations & Strategic Communication program at the University of Stirling is designed to provide students with a comprehensive and specialized education in strategic communication and public relations. This program aims to equip students with the theoretical knowledge and practical skills to create and implement effective communication strategies for organizations and brands. 

  1. Curriculum: The program's curriculum covers a wide range of topics in strategic communication planning, public relations management, crisis communication, digital media, and corporate communication. Students gain a comprehensive understanding of communication strategies.

  2. Strategic Communication Focus: The University of Stirling places a strong emphasis on strategic communication principles and practices. Students learn to align communication efforts with organizational goals.

  3. Expert Faculty and Industry Engagement: The MSc Strategic Public Relations & Strategic Communication program benefits from a distinguished faculty of communication experts and industry professionals. Students have access to real-world insights and case studies.

  4. Practical Projects and Internships: Students undertake practical projects and may have opportunities for communication industry internships to gain hands-on experience.

  5. Collaboration and Networking: The University of Stirling fosters collaboration among students and provides networking opportunities with communication agencies, public relations firms, and corporate communications departments.

Pollster Education

Location

Stirling - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 19645

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 50 to 65% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 78, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
    • PTE Academic: A minimum overall score of 60 with no individual score below 51

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Stirling offers a range of scholarships to support students in their academic journey. 

  1. Postgraduate Scholarships: The University of Stirling also offers scholarships for postgraduate students pursuing taught or research-based master's degrees. These scholarships are available for both domestic and international students and cover various subject areas. Examples of postgraduate scholarships include the Stirling Masters Scholarships and the Commonwealth Shared Scholarships.
  2. International Scholarships: The university provides scholarships specifically for international students, recognizing their contributions to the diverse academic community. These scholarships may cover partial or full tuition fees and are awarded based on academic merit and other eligibility criteria. Examples of international scholarships at the University of Stirling include the International Undergraduate Scholarship and the International Postgraduate Award.
  3. Research Scholarships: For students interested in pursuing research degrees such as Ph.D., the University of Stirling offers research scholarships. These scholarships provide financial support to cover tuition fees and living expenses while students conduct their research. Research scholarships may be discipline-specific or open to students across various research areas.

Completing the MSc Strategic Public Relations & Strategic Communication program at the University of Stirling opens up diverse and promising career opportunities for graduates.

  1. Public Relations Manager: Graduates can work as public relations managers, leading communication strategies and campaigns for organizations and clients.

  2. Communication Consultant: With expertise in strategic communication, graduates can work as communication consultants, advising organizations on effective communication practices.

  3. Digital Communication Specialist: Graduates can pursue careers as digital communication specialists, managing online reputation and social media communication.

  4. Corporate Communications Officer: With knowledge of corporate communication strategies, graduates can work as corporate communications officers, maintaining brand reputation and stakeholder engagement.

  5. Crisis Communication Specialist: Graduates can work as crisis communication specialists, handling communication during challenging situations and maintaining public trust.


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