MRes Business and Management
The MRes in Business and Management program at the University of Stirling is designed t...
BA (Hons) Sport Business Management
Stirling
INTAKE: September
Program Overview
The BA (Hons) Sport Business Management program at the University of Stirling offers students a comprehensive understanding of the business aspects of the sports industry. Combining principles of business management with a focus on the sports sector, this program equips students with the knowledge and skills necessary to pursue careers in sports management, marketing, event management, and more. Through a blend of academic theory and practical experience, students develop a deep understanding of the global sports business landscape.
Curriculum: The curriculum of the BA (Hons) Sport Business Management program covers a wide range of topics relevant to the sports industry. Students study core business subjects such as marketing, finance, strategic management, and human resource management, while also exploring specialized topics in sports business, including sports marketing, sports event management, and sports law. Practical modules, industry placements, and real-world case studies enrich the learning experience, providing students with hands-on skills applicable to the sports business environment.
Research Focus: The program emphasizes a research-focused approach, encouraging students to critically analyze issues and trends within the sports industry. Students have the opportunity to engage in research projects, exploring topics such as sports consumer behavior, sponsorship strategies, and sports governance. Through research-focused coursework and independent projects, students develop analytical skills and gain insights into the challenges and opportunities facing the sports business sector.
Industry Engagement: The University of Stirling maintains strong connections with industry partners in the sports business sector, providing students with opportunities for industry engagement and practical experience. Guest lectures, workshops, and networking events facilitate interactions between students and industry professionals, offering valuable insights into industry practices and career pathways. Internship opportunities and placement programs allow students to gain hands-on experience in sports organizations, marketing agencies, and event management companies.
Global Perspective: In an increasingly globalized sports industry, the BA (Hons) Sport Business Management program incorporates a global perspective into its curriculum. Students learn about international sports markets, cultural considerations, and global trends shaping the sports business landscape. International study opportunities, exchange programs, and collaborations with universities abroad offer students the chance to broaden their horizons and gain insights into sports business practices worldwide.
Location
Stirling
Score
IELTS 6
Tuition Fee
£ 16400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of Stirling offers a range of scholarships to support students in their academic journey.
Undergraduate Scholarships: The university provides several scholarships specifically for undergraduate students. These scholarships are awarded based on various criteria such as academic merit, financial need, and specific subject areas. Examples of undergraduate scholarships include the Stirling Undergraduate Merit Scholarship and the Stirling Undergraduate Support Scholarship.
International Scholarships: The university provides scholarships specifically for international students, recognizing their contributions to the diverse academic community. These scholarships may cover partial or full tuition fees and are awarded based on academic merit and other eligibility criteria. Examples of international scholarships at the University of Stirling include the International Undergraduate Scholarship and the International Postgraduate Award.
Graduating with a BA (Hons) in Sport Business Management from the University of Stirling opens up a diverse range of exciting career opportunities in the sports industry. Equipped with a combination of business management skills and specialized knowledge of the sports sector, graduates are well-prepared to pursue roles in sports management, marketing, event planning, and more.
Sports Marketing Manager: Sports marketing managers are responsible for promoting sports events, teams, or brands to target audiences. They develop marketing strategies, manage advertising campaigns, and oversee promotional activities to attract sponsors, fans, and consumers. Graduates with a degree in Sport Business Management possess the knowledge and skills necessary to excel in sports marketing roles within sports organizations, agencies, or corporate sponsors.
Sports Event Coordinator: Sports event coordinators plan and execute sporting events, tournaments, or competitions. They handle logistics, coordinate with venues and suppliers, and ensure the smooth running of events from start to finish. Graduates with expertise in event management from their Sport Business Management program can pursue careers as sports event coordinators in sports federations, event management companies, or sports venues.
Sports Business Development Manager: Sports business development managers identify new business opportunities and partnerships within the sports industry. They negotiate contracts, forge strategic alliances, and seek out sponsorship deals to drive revenue and growth for sports organizations. Graduates with a background in Sport Business Management are well-suited for business development roles in sports clubs, leagues, or sports marketing agencies.
Athlete Manager/Agent: Athlete managers or agents represent professional athletes and negotiate contracts on their behalf. They handle contract negotiations, endorsements, and career development opportunities to maximize their clients' earning potential and career success. Graduates with knowledge of sports management and contract negotiation can pursue careers as athlete managers or agents in sports agencies or talent management firms.
Sports Facility Manager: Sports facility managers oversee the operations of sports venues, stadiums, or fitness centers. They manage staff, maintain facilities, and ensure a safe and enjoyable experience for users. Graduates with expertise in sports management and facility operations can pursue careers as sports facility managers in sports clubs, recreation centers, or municipal facilities.
