Graduate certificate in Event Marketing - Sports, Entertainment, Arts
Seneca College is one of the leading institutions for higher education in Canada, offer...
Newnham
INTAKE: Jan, May & Sept
Seneca College is a leading academic institution in Canada, known for its focus on providing practical and career-focused education. Among the various programs offered by Seneca, the Graduate Certificate in Global Hospitality Business Development is a popular program designed to provide students with the skills and knowledge required to succeed in the global hospitality industry. In this article, we will provide an overview of this program.
Curriculum:
The Graduate Certificate in Global Hospitality Business Development program at Seneca College consists of ten courses that cover various aspects of the global hospitality industry. The program covers topics such as global hospitality management, marketing and sales, revenue management, international food and beverage management, and sustainable tourism. Some of the courses in the program include:
Global Hospitality Management: This course covers the fundamentals of global hospitality management, including organizational behavior, human resources management, and strategic management.
Marketing and Sales: This course covers the principles of marketing and sales in the hospitality industry, including market research, branding, pricing strategies, and digital marketing.
Revenue Management: This course covers the principles of revenue management in the hospitality industry, including forecasting, pricing strategies, and distribution management.
International Food and Beverage Management: This course covers the principles of food and beverage management in the global hospitality industry, including menu planning, kitchen operations, and service management.
Sustainable Tourism: This course covers the principles of sustainable tourism and responsible tourism practices in the hospitality industry.
Newnham
IELTS 7
CAD 16495
To be considered for admission to postgraduate diploma programs at Seneca College, Indian students must meet the following entry requirements:
Indian students may also be required to submit official transcripts, a statement of purpose, letters of recommendation, and a resume/CV depending on the program they are applying to.
While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities that students can apply for. These scholarships are offered by organizations such as the Canadian government, private organizations, and foundations.
Seneca College also offers financial aid and bursaries to students who demonstrate financial need. These funds can be used to cover tuition fees, textbooks, and other expenses related to studying at Seneca College. Students can apply for financial aid and bursaries by filling out an application form and providing supporting documentation.
The tuition fees for undergraduate and postgraduate diploma programs at Seneca College vary depending on the program and the duration of the program. International students should budget for additional fees such as application fees, textbooks, and materials fees. While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities available. Additionally, students can apply for financial aid and bursaries if they demonstrate financial need.
Graduates of the Graduate Certificate in Global Hospitality Business Development program at Seneca College are well-equipped to pursue a career in various roles within the global hospitality industry. Some of the career opportunities available to graduates of the program include:
Hotel Manager: A hotel manager oversees the daily operations of a hotel, including front desk operations, housekeeping, food and beverage, and other services.
Sales and Marketing Manager: A sales and marketing manager is responsible for developing and implementing sales and marketing strategies to promote hospitality businesses and increase revenue.
Revenue Manager: A revenue manager is responsible for maximizing revenue for hospitality businesses by developing pricing strategies and managing distribution channels.
Food and Beverage Manager: A food and beverage manager is responsible for managing the operations of restaurants, bars, and other food and beverage outlets within hospitality businesses.
The Graduate Certificate in Global Hospitality Business Development program at Seneca College is a highly respected program that provides students with the skills and knowledge required to succeed in the global hospitality industry. The program covers a broad range of topics related to hospitality management, marketing, revenue management, food and beverage management, and sustainable tourism. Graduates of the program are well-positioned to pursue a career in various roles within the global hospitality industry, including hotel manager, sales and marketing manager, revenue manager, and food and beverage manager.