Global Master of Business Administration (MBA)
The fully accredited Global Master of Business Administration (Global MBA)...
BBA in Automotive Marketing & Management
Midland, Michigan
INTAKE: Jan & Aug
Program Overview
Northwood University's BBA in Automotive Marketing & Management program is designed for students passionate about the automotive industry. It integrates business management principles with specialized coursework focused on automotive marketing strategies, dealership management, sales techniques, and consumer behavior within the automotive sector. The program prepares graduates for careers in automotive retail, marketing, sales management, and dealership operations.
Curriculum: The curriculum of the BBA in Automotive Marketing & Management blends core business courses with automotive-specific subjects. Students study topics such as automotive retailing, digital marketing for automotive brands, automotive finance and insurance, and customer relationship management in the automotive context. Practical components include internships, case studies, and projects that provide hands-on experience in automotive marketing and management.
Research Focus: The program emphasizes research related to automotive industry trends, consumer preferences, market analysis, and innovations in automotive technology. Students engage in research projects exploring topics such as electric vehicles, autonomous driving technologies, sustainable automotive practices, and global automotive market dynamics. Faculty mentorship supports students in conducting research that contributes to advancements in automotive marketing and management strategies.
Industry Engagement: Northwood University fosters strong ties with the automotive industry through partnerships with automotive manufacturers, dealerships, and industry associations. Students benefit from guest lectures, industry-sponsored projects, and networking opportunities with automotive professionals. Internship placements in automotive sales, marketing, and dealership management provide practical insights and career pathways within the automotive sector.
Global Perspective: Recognizing the global nature of the automotive industry, the program integrates international perspectives into its curriculum. Students explore global automotive markets, international trade regulations, cultural influences on automotive consumer behavior, and global supply chain management in the automotive sector. Study abroad opportunities or international business courses enhance students' understanding of global automotive business practices and market dynamics.
Location
Midland, Michigan
Score
IELTS 6
Tuition Fee
USD 30020
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 61 with a minimum of 18 in each section.
- PTE: Overall score of 48 with a minimum of 42 in each section.
- DET (Duolingo English Test): Minimum score of 105.
Northwood University values diversity and academic excellence, offering a variety of scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships recognize students' achievements, leadership, and contributions to the university community.
International Scholar Awards: Northwood University offers International Scholar Awards to academically outstanding international students. These awards are merit-based and are available to both undergraduate and graduate students. The scholarship amount varies and is renewable based on academic performance.
Global Excellence Scholarship: The Global Excellence Scholarship is aimed at rewarding exceptional international students who have demonstrated leadership skills, community involvement, and academic achievements. The scholarship provides financial assistance to help offset tuition costs.
Ambassador Scholarship: The Ambassador Scholarship is designed for international students who have shown a commitment to promoting diversity and cultural awareness on campus. Recipients of this scholarship contribute to creating an inclusive campus environment.
Northwood University International Grant: This grant is available to international students who may not qualify for full scholarships but still require financial assistance. The grant amount varies based on individual circumstances.
Athletic Scholarships: For international students who excel in sports, Northwood University offers athletic scholarships in various sports disciplines. These scholarships recognize students' athletic achievements and provide support for their education.
Alumni Legacy Scholarship: International students who have family members who are Northwood University alumni may be eligible for the Alumni Legacy Scholarship. This scholarship honors the university's tradition and family connections.
Transfer Student Scholarships: Transfer students from international institutions may be eligible for transfer student scholarships. These scholarships aim to recognize the achievements of students who choose to continue their education at Northwood University.
Need-Based Financial Aid: Northwood University also provides need-based financial aid to international students who demonstrate financial need. The university evaluates each student's circumstances and offers financial aid packages accordingly.
Graduates of Northwood University's BBA in Automotive Marketing & Management program are well-prepared for diverse career paths within the automotive industry.
Automotive Marketing Manager: Graduates can pursue roles as automotive marketing managers, responsible for developing and implementing marketing strategies for automotive brands. They analyze market trends, consumer behavior, and competitive landscapes to enhance brand visibility, lead generation, and customer engagement.
Automotive Sales Manager: Careers in automotive sales management involve overseeing dealership sales teams, setting sales targets, and implementing sales strategies to maximize vehicle sales and profitability. Graduates manage customer relations, negotiate deals, and ensure customer satisfaction in automotive retail environments.
Automotive Retail Operations Manager: Graduates may work as operations managers within automotive dealerships, responsible for managing day-to-day operations, inventory management, and facility maintenance. They optimize operational efficiency, implement best practices, and ensure compliance with dealership policies and regulations.
Automotive Finance and Insurance Manager: Some graduates specialize in automotive finance and insurance management, assisting customers with vehicle financing options, leasing agreements, and insurance products. They ensure regulatory compliance, manage financial transactions, and enhance dealership revenue through finance and insurance sales.
Dealer Development Specialist: Graduates can pursue roles as dealer development specialists for automotive manufacturers, supporting dealership networks in achieving business objectives. They provide training, marketing support, and operational guidance to enhance dealership performance and brand representation.
Automotive Consultant: With expertise in automotive marketing and management, graduates may work as consultants advising automotive businesses on strategic planning, market analysis, customer retention strategies, and dealership operations optimization.
