Global Master of Business Administration (MBA)
The fully accredited Global Master of Business Administration (Global MBA)...
BBA in Marketing
Midland, Michigan
INTAKE: Jan & Aug
Program Overview
The BBA in Marketing program at Northwood University prepares students for dynamic careers in marketing and sales across various industries. It emphasizes both traditional marketing principles and cutting-edge digital strategies, equipping graduates with the skills to navigate modern marketing landscapes.
Curriculum: The curriculum combines core business courses with specialized marketing topics. Students study fundamental business concepts such as Management Principles, Financial Accounting, and Business Law. Marketing-specific courses cover areas like Consumer Behavior, Marketing Research, Digital Marketing, and Brand Management.
Research Focus: The program places a strong emphasis on marketing research methodologies. Students engage in projects that involve market analysis, consumer surveys, and competitive intelligence gathering. Research projects often focus on identifying market trends, evaluating campaign effectiveness, and developing marketing strategies based on data-driven insights.
Industry Engagement: Northwood University fosters close ties with industry leaders and marketing professionals through guest lectures, workshops, and networking events. Students benefit from real-world insights and practical experiences that enhance their understanding of industry practices and trends.
Global Perspective: With a global perspective integrated into its curriculum, the BBA in Marketing program prepares students to work in diverse cultural and international business environments. Courses explore global marketing strategies, cross-cultural consumer behavior, and international market entry strategies, ensuring graduates are prepared for roles in multinational corporations.
Location
Midland, Michigan
Score
IELTS 6
Tuition Fee
USD 30020
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 61 with a minimum of 18 in each section.
- PTE: Overall score of 48 with a minimum of 42 in each section.
- DET (Duolingo English Test): Minimum score of 105.
Northwood University values diversity and academic excellence, offering a variety of scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships recognize students' achievements, leadership, and contributions to the university community.
International Scholar Awards: Northwood University offers International Scholar Awards to academically outstanding international students. These awards are merit-based and are available to both undergraduate and graduate students. The scholarship amount varies and is renewable based on academic performance.
Global Excellence Scholarship: The Global Excellence Scholarship is aimed at rewarding exceptional international students who have demonstrated leadership skills, community involvement, and academic achievements. The scholarship provides financial assistance to help offset tuition costs.
Ambassador Scholarship: The Ambassador Scholarship is designed for international students who have shown a commitment to promoting diversity and cultural awareness on campus. Recipients of this scholarship contribute to creating an inclusive campus environment.
Northwood University International Grant: This grant is available to international students who may not qualify for full scholarships but still require financial assistance. The grant amount varies based on individual circumstances.
Athletic Scholarships: For international students who excel in sports, Northwood University offers athletic scholarships in various sports disciplines. These scholarships recognize students' athletic achievements and provide support for their education.
Alumni Legacy Scholarship: International students who have family members who are Northwood University alumni may be eligible for the Alumni Legacy Scholarship. This scholarship honors the university's tradition and family connections.
Transfer Student Scholarships: Transfer students from international institutions may be eligible for transfer student scholarships. These scholarships aim to recognize the achievements of students who choose to continue their education at Northwood University.
Need-Based Financial Aid: Northwood University also provides need-based financial aid to international students who demonstrate financial need. The university evaluates each student's circumstances and offers financial aid packages accordingly.
Graduates of Northwood University's BBA in Marketing program are well-prepared for diverse roles in the dynamic field of marketing.
Marketing Specialist/Coordinator: Executes marketing campaigns, conducts market research, and assists in developing marketing strategies to promote products or services. Specialists coordinate promotional activities and analyze marketing metrics to assess campaign effectiveness.
Digital Marketing Specialist: Focuses on digital channels such as social media, email marketing, and online advertising to reach target audiences. Digital marketing specialists optimize digital campaigns, analyze data insights, and implement SEO strategies to enhance online presence and engagement.
Brand Manager: Manages the overall brand strategy and positioning of products or services. Brand managers develop brand identity, oversee advertising campaigns, and monitor brand performance in the market.
Market Research Analyst: Collects and analyzes data to evaluate market trends, consumer preferences, and competitor strategies. Market research analysts provide insights that inform marketing strategies, product development, and market expansion efforts.
Advertising Account Executive: Works for advertising agencies or media firms to coordinate client campaigns. Account executives maintain client relationships, develop creative briefs, and oversee the execution of advertising projects.
Sales Manager: Leads a team of sales representatives to achieve revenue goals. Sales managers develop sales strategies, set targets, and provide training and support to sales teams to drive business growth.
Public Relations Specialist: Manages the public image and reputation of organizations. PR specialists create media relations strategies, write press releases, and coordinate promotional events to enhance brand visibility and manage crises.
