Global Master of Business Administration (MBA)
The fully accredited Global Master of Business Administration (Global MBA)...
BBA in Sport Management
Midland, Michigan
INTAKE: Jan & Aug
Program Overview
Northwood University's BBA in Sport Management program is designed for students passionate about the business side of sports. It combines fundamental business knowledge with specialized coursework in sports marketing, facility management, event planning, and sports law. The program prepares graduates for careers in various sectors of the sports industry, from professional sports teams to recreational organizations.
Curriculum: The curriculum of the BBA in Sport Management includes core business courses such as accounting, marketing, management, and economics, tailored to the sports industry context. Specialized courses cover topics like sports finance, sports media and communication, sports ethics, and leadership in sports organizations. Students also gain practical experience through internships and hands-on projects in sports management.
Research Focus: The program encourages students to conduct research on topics relevant to the sports industry, such as fan engagement strategies, sports sponsorship effectiveness, athlete management, and sports policy analysis. Faculty support and access to industry databases facilitate meaningful research projects that contribute to the advancement of sports management practices.
Industry Engagement: Northwood University fosters strong connections with the sports industry through partnerships with professional sports teams, sports agencies, and event management companies. Students benefit from guest lectures, networking events, and internships that provide practical insights and career opportunities in sports management. Industry-specific case studies and field experiences complement classroom learning.
Global Perspective: Recognizing the global reach of sports and entertainment, the program integrates international perspectives into its curriculum. Students explore global sports markets, international sports governance, and the impact of globalization on sports business. Opportunities for studying abroad or participating in international sports events enhance students' cultural awareness and global competence.
Location
Midland, Michigan
Score
IELTS 6
Tuition Fee
USD 30020
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 61 with a minimum of 18 in each section.
- PTE: Overall score of 48 with a minimum of 42 in each section.
- DET (Duolingo English Test): Minimum score of 105.
Northwood University values diversity and academic excellence, offering a variety of scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships recognize students' achievements, leadership, and contributions to the university community.
International Scholar Awards: Northwood University offers International Scholar Awards to academically outstanding international students. These awards are merit-based and are available to both undergraduate and graduate students. The scholarship amount varies and is renewable based on academic performance.
Global Excellence Scholarship: The Global Excellence Scholarship is aimed at rewarding exceptional international students who have demonstrated leadership skills, community involvement, and academic achievements. The scholarship provides financial assistance to help offset tuition costs.
Ambassador Scholarship: The Ambassador Scholarship is designed for international students who have shown a commitment to promoting diversity and cultural awareness on campus. Recipients of this scholarship contribute to creating an inclusive campus environment.
Northwood University International Grant: This grant is available to international students who may not qualify for full scholarships but still require financial assistance. The grant amount varies based on individual circumstances.
Athletic Scholarships: For international students who excel in sports, Northwood University offers athletic scholarships in various sports disciplines. These scholarships recognize students' athletic achievements and provide support for their education.
Alumni Legacy Scholarship: International students who have family members who are Northwood University alumni may be eligible for the Alumni Legacy Scholarship. This scholarship honors the university's tradition and family connections.
Transfer Student Scholarships: Transfer students from international institutions may be eligible for transfer student scholarships. These scholarships aim to recognize the achievements of students who choose to continue their education at Northwood University.
Need-Based Financial Aid: Northwood University also provides need-based financial aid to international students who demonstrate financial need. The university evaluates each student's circumstances and offers financial aid packages accordingly.
Graduates of Northwood University's BBA in Sport Management program are well-equipped for diverse career paths within the sports industry. This program prepares students for roles that combine business acumen with a passion for sports.
Sports Marketing Coordinator: Graduates can pursue careers as sports marketing coordinators, responsible for developing and implementing marketing strategies for sports teams, events, or athletic brands. They manage promotional campaigns, sponsorships, and fan engagement initiatives to enhance brand visibility and revenue generation.
Sports Event Manager: Event management roles involve planning, coordinating, and executing sports events such as tournaments, races, and games. Graduates oversee logistics, venue arrangements, budgeting, and attendee experiences to ensure successful and memorable sporting events.
Athletic Director: Some graduates may aspire to become athletic directors in educational institutions or sports organizations. They oversee sports programs, manage budgets, hire coaches, and ensure compliance with athletic regulations. Athletic directors play a pivotal role in fostering a positive sports culture and promoting student-athlete development.
Sports Facility Manager: Careers in sports facility management involve overseeing the operations and maintenance of sports venues such as stadiums, arenas, and recreation centers. Graduates manage facility staff, coordinate scheduling, implement safety protocols, and optimize facility usage to meet the needs of athletes and spectators.
Sports Agent: Graduates interested in athlete representation can pursue careers as sports agents or talent scouts. They negotiate contracts, endorsements, and career opportunities on behalf of athletes, ensuring their clients' interests are represented professionally and ethically in the competitive sports industry.
Sports Business Analyst: With strong analytical skills, graduates can work as sports business analysts, analyzing financial data, market trends, and consumer behavior within the sports industry. They provide insights and recommendations to sports organizations for strategic decision-making and business growth.
