MSc Advanced Computer Science
Liverpool Hope University in the UK offers an MSc Advanced Computer Science course that...
BA (Hons) Marketing and Tourism
Hope Park
INTAKE: September
Program Overview
The BA (Hons) Marketing and Tourism program at Liverpool Hope University offers students a comprehensive understanding of marketing principles within the context of the tourism industry. This interdisciplinary program combines coursework in marketing strategies, consumer behavior, and destination management with a focus on the unique challenges and opportunities within the tourism sector. Students gain insights into tourism marketing techniques, sustainable tourism practices, and global tourism trends, preparing them for careers in marketing roles within tourism organizations, hospitality businesses, and destination marketing agencies.
Curriculum: The curriculum of the BA (Hons) Marketing and Tourism program is designed to provide students with a solid foundation in marketing principles, coupled with specialized knowledge in tourism management and destination marketing. Core modules typically cover topics such as marketing fundamentals, tourism economics, destination branding, tourism policy, and hospitality management. Students also have the opportunity to choose elective modules in areas such as ecotourism, cultural tourism, event management, or international tourism marketing. Through a combination of theoretical coursework, practical projects, and industry placements, students develop the skills and expertise necessary to succeed in marketing roles within the tourism industry.
Research Focus: Liverpool Hope University emphasizes research within the BA (Hons) Marketing and Tourism program, encouraging students to explore the latest trends and issues in tourism marketing and management. Students may conduct research projects on topics such as tourist behavior, destination image perception, sustainable tourism practices, or the impact of digital technology on tourism marketing. Through research-based assignments, case studies, and fieldwork, students develop analytical skills, critical thinking abilities, and the capacity to apply marketing theories to real-world tourism contexts.
Industry Engagement: The BA (Hons) Marketing and Tourism program at Liverpool Hope University fosters industry engagement to enhance students' practical skills and professional networks within the tourism sector. Through guest lectures, industry seminars, and field trips to tourism destinations, students gain insights into the inner workings of tourism businesses, hospitality operations, and destination marketing organizations. They may also undertake internships or work placements with tourism companies, hotels, travel agencies, or tourism boards, gaining valuable hands-on experience and industry connections.
Global Perspective: Liverpool Hope University promotes a global perspective within its BA (Hons) Marketing and Tourism program, recognizing the global nature of the tourism industry and the importance of understanding international markets and cultural dynamics. Modules incorporate discussions on global tourism trends, cross-cultural marketing strategies, and the economic, social, and environmental impacts of tourism. Students also have opportunities to explore global issues such as sustainable tourism development, destination competitiveness, and tourism policy frameworks through their coursework and research projects.
Location
Hope Park
Score
IELTS 6
Tuition Fee
£ 12500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students.
International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.
Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.
Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University.
Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.
External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of the BA (Hons) Marketing and Tourism program at Liverpool Hope University have a wide range of career options available to them within the tourism industry.
Tourism Marketing Manager: Graduates can work as tourism marketing managers, responsible for developing and implementing marketing strategies to promote tourist destinations, attractions, or hospitality businesses. They may oversee advertising campaigns, digital marketing efforts, and partnership initiatives to attract visitors and enhance destination awareness.
Destination Marketing Specialist: Graduates may pursue careers as destination marketing specialists, working for tourism boards, convention bureaus, or destination management organizations. They may be responsible for destination branding, market research, and tourism product development to position the destination competitively in the tourism market.
Hospitality Sales Manager: Graduates can work as hospitality sales managers, focusing on selling accommodation, event spaces, and services within hotels, resorts, or conference centers. They may develop sales strategies, negotiate contracts with clients, and cultivate relationships with travel agents, event planners, and corporate clients.
Tour Operator: Graduates may pursue careers as tour operators, organizing and selling travel packages and guided tours to tourists. They may specialize in niche markets such as adventure tourism, cultural tourism, or ecotourism, designing unique travel experiences tailored to the interests and preferences of travelers.
Event Coordinator: Graduates can work as event coordinators, planning and managing tourism-related events such as festivals, conferences, or corporate retreats. They may handle logistics, vendor coordination, and attendee registration to ensure the smooth execution of events that enhance the visitor experience and promote tourism destinations.
Travel Consultant: Graduates may work as travel consultants, providing personalized travel advice and booking services to individual travelers or corporate clients. They may offer expertise on destinations, accommodations, transportation options, and travel insurance, helping clients plan memorable and stress-free trips.
Sustainable Tourism Officer: Graduates can work as sustainable tourism officers, advocating for responsible tourism practices and implementing sustainability initiatives within tourism businesses and destinations. They may develop eco-friendly tourism programs, educate stakeholders on sustainable tourism principles, and monitor environmental and social impacts of tourism activities.
Cultural Heritage Manager: Graduates may pursue careers as cultural heritage managers, preserving and promoting cultural attractions, museums, or heritage sites. They may develop interpretive programs, educational materials, and marketing campaigns to showcase the cultural heritage of destinations and attract cultural tourists.
Tourism Research Analyst: Graduates can work as tourism research analysts, conducting market research and data analysis to assess tourism trends, visitor demographics, and destination competitiveness. They may provide insights and recommendations to tourism stakeholders to inform strategic planning and decision-making.
Travel Writer/Blogger: Graduates may pursue careers as travel writers or bloggers, sharing their experiences and insights about travel destinations, attractions, and experiences. They may write articles, create travel guides, or produce multimedia content for travel publications, websites, or social media platforms.
