BA (Hons) Tourism and Marketing

Liverpool Hope University's BA (Hons) Tourism and Marketing program offers students a unique combination of knowledge and skills in both tourism management and marketing strategies. This interdisciplinary undergraduate degree provides students with a comprehensive understanding of the tourism industry while equipping them with the marketing expertise needed to promote destinations, attract visitors, and drive tourism growth.

Curriculum: The curriculum of the BA (Hons) Tourism and Marketing program is designed to integrate core concepts from both tourism management and marketing disciplines. Students study modules that cover topics such as tourism economics, destination management, consumer behavior, digital marketing, and branding strategies. Elective modules offer opportunities for students to explore specialized areas such as sustainable tourism marketing, event marketing, or international tourism promotion. Practical components, such as case studies, projects, and industry placements, allow students to apply their knowledge and skills in real-world marketing contexts.

Research Focus: Liverpool Hope University encourages students in the BA (Hons) Tourism and Marketing program to engage in research activities that deepen their understanding of tourism and marketing issues. Through coursework, projects, and dissertations, students have the opportunity to explore topics such as destination branding, market segmentation, tourist behavior analysis, and digital marketing trends. Faculty members support students in developing research skills and conducting empirical studies that contribute to the advancement of knowledge in both fields.

Industry Engagement: The university fosters strong ties with the tourism and marketing industries to provide students with practical experiences and networking opportunities. Guest lectures, workshops, and industry visits bring professionals from the tourism and marketing sectors into the classroom, allowing students to gain insights into current industry practices and trends. Internships, work placements, and collaborative projects with tourism businesses, marketing agencies, or destination management organizations enable students to apply their knowledge and skills in real-world settings, building valuable connections and enhancing their employability upon graduation.

Global Perspective: The BA (Hons) Tourism and Marketing program at Liverpool Hope University offers a global perspective on tourism and marketing, recognizing the interconnectedness of destinations, cultures, and markets in the tourism industry. Students explore international tourism trends, cross-cultural consumer behavior, and the role of digital marketing in reaching global audiences. Modules on sustainable tourism marketing, destination competitiveness, and international market analysis provide students with the knowledge and skills to address global challenges and opportunities in the tourism and marketing sectors.

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.

English language proficiency: 

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
• PTE Academic: A minimum overall score of 59 with no individual score below 51.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students. 

International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.

Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.

Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University. 

Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.

External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.

Graduates of Liverpool Hope University's BA (Hons) Tourism and Marketing program possess a unique blend of skills in tourism management and marketing strategies, making them well-equipped for a variety of exciting career opportunities in the dynamic tourism industry. 

Destination Marketing Manager: Graduates may work as destination marketing managers for tourism boards, convention bureaus, or marketing agencies. They develop marketing strategies, create promotional campaigns, and leverage digital marketing channels to attract visitors and enhance the visibility of tourist destinations.

Tourism Product Manager: Graduates can pursue careers as tourism product managers for tour operators, travel agencies, or hospitality companies. They design and develop tourism packages, experiences, and services tailored to the needs and preferences of travelers, ensuring memorable and engaging tourism experiences.

Digital Marketing Specialist: Graduates with expertise in digital marketing can work as digital marketing specialists for tourism businesses or marketing agencies. They implement online marketing strategies, manage social media campaigns, optimize websites for search engines, and analyze digital analytics to drive traffic and conversions.

Event Coordinator: Graduates may specialize in event marketing and work as event coordinators for tourism events, festivals, or conferences. They plan and execute events, coordinate logistics, manage vendor relationships, and promote events through various marketing channels to attract attendees and enhance the event experience.

Hospitality Marketing Manager: Graduates can pursue careers in hospitality marketing, working for hotels, resorts, or restaurants. They develop marketing plans, manage advertising campaigns, and implement customer relationship management strategies to attract guests, drive bookings, and enhance guest satisfaction.

Tourism Research Analyst: Graduates with strong analytical skills may work as tourism research analysts for market research firms, consulting companies, or tourism organizations. They collect and analyze data, conduct market research studies, and provide insights and recommendations to inform strategic decision-making in the tourism industry.

Sustainability Coordinator: Graduates with a focus on sustainable tourism may work as sustainability coordinators for tourism businesses, destination management organizations, or government agencies. They develop and implement sustainable tourism initiatives, promote responsible tourism practices, and monitor environmental and social impacts to ensure the long-term sustainability of tourism destinations.

Brand Manager: Graduates can specialize in brand management and work as brand managers for tourism businesses or marketing agencies. They develop brand strategies, manage brand identities, and execute branding campaigns to differentiate destinations or tourism products in competitive markets and build brand loyalty among travelers.

Public Relations Specialist: Graduates may work as public relations specialists for tourism organizations, hospitality companies, or destination management organizations. They develop public relations strategies, manage media relations, and coordinate promotional events to enhance the reputation and visibility of tourism brands and destinations.

Entrepreneur: Graduates with an entrepreneurial spirit may start their own tourism-related businesses, such as boutique tour companies, travel startups, or destination marketing firms. They develop innovative tourism products or services, create unique marketing strategies, and leverage technology to meet the evolving needs of travelers and tourists.